Online Digital Optimization Consultant with a passion for creating digital user experiences. 15+ years experience in digital marketing in both B2C and B2B sectors, with a focus on defining the opportunity through the digital transformation of those segments.Strengths in intertwining business and product development opportunities, team building, collaboration, and defining and maintaining organizational core values and culture.Specialties include auditing and understanding business priorities and marketing strategies, agile product owner role in website redesigns, digital organisation development & strategic planning, marketing automation, content marketing, social media strategy, application of market research & analytics, user experience optimization, rebranding, new product launches and overall digital media strategy.