Pelly Sianova Email & Phone Number

Jakarta, Indonesia

Jakarta, Indonesia

VIVERE Group was established in 1984 as PT Gema Graha Sarana as an interior contracting company. Today, business lines range from furniture manufacturing; home, office, commercial space furnishing, trading of world-class brands to distribution of interior material and export. The variety in business lines allows VIVERE Group to provide a one-stop solution.

• The L’OCCITANE Group is a natural cosmetics and well-being products manufacturer and retailer.Reporting to the Managing Director.
• Serves as representative for the business and the consumers by maintaining or enhancing the public image, ensuring brand image and effective media coverage through effective PR strategy (including digital media and.
• Increase the business’s commercial opportunities through CRM development, execution, and continuous refinement, focusing on the loyalty and retention marketing strategies.
• Responsible for sales and development on e-commerce (including top marketplaces such as Blibli, Shopee and Tokopedia) and B2B business (maintain key accounts & clients such as hotel, spa, and restaurant; while seeking.

• Lifestyle retail company listed at Singapore Stock Exchange, Parkson Retail Asia Limited as one of the strongest Asia’s retail network with more than 260 department stores in several countries: Indonesia, Malaysia.
• Responsible in all marketing communication activities for retail and corporate including the report to local and regional stakeholders for 2 department stores (Centro Dept Store and Parkson Dept Store) in total 15 dept.
• Responsible for cost effectiveness analysis, result: reduce marketing communication cost to over than 30% while maintaining sales growth on same store performance (compare to previous year).

Greater Jakarta Area, Indonesia

Reporting to Chief Marketing OfficerResponsible in all marketing communication activities for multi-brands including: traditional marketing, digital marketing, brand activation, media placement and PR activities of fashion brand by; developing plan & increasing the awareness of new brands (less than 1 year: Porsche Design) and maintain the existing brands.

• Reporting to Head of Group Brand
• Build (refresh the conceptual & strategic action) and grow a new division of skincare upper line treatment with high end technology, Erha Signature Line.
• Develop and implement a community-based activity to engage with premium and high end target market by involving brand experience to community's group leader.

Greater Jakarta Area, Indonesia

• Reporting to Section Head of Group Brand
• Develop and implement of marketing objectives and strategies with cost-effectiveness analysis.
• Monitor brand image and brand health to get insight from customer in developing marketing plan, strategy, communication strategy & media mix plan through market research activities such as FGD.
• Strategy and planning on the media mix and other promotion, also involved in the creative development process and execution of advertising campaigns: TVC/video, radio, print, exhibition, PR activity, outdoor promo, and.
• Monitor daily sales and get in touch with channels to dig out any oppotunities and challenges, depending on the customer character and behaviour, make action plans according to studies.
• Provide update and reporting of marketing activity by developing presentations for all, internal and external meetings.

Greater Jakarta Area, Indonesia

• Reporting to Section Head of Brand Marketing GroupActing Role: Section Head of Brand Marketing Group (Oct 2010 - Feb 2011)Healthcare company specifically in skin health. Responsible for the over-all look and brand.
• Responsible in development and implementation of marketing objectives and strategies.
• Participates in the creative development process and execution of advertising campaigns: TVC/video, radio, print, exhibition, PR activity, outdoor promo, and trade marketing.
• Monitors brand health performance by identifying issues and opportunities to drive both brand development and volume performance (conducting Brand Performance Index)
• Maintain all marketing communication tools and activities including the consistency and value of the brand through brand guidelines (graphic standard manual).
• Provide update and reporting of marketing activity by developing presentations for all, internal and external meetings.

Banten Province, Indonesia

Faculty of Design, Program: Visual Communication Design.Deliver curriculum modules through lectures, tutorials and other supervisory; provide feedback and consultancy to students; develop variation of module delivery (various task, asignment, or test); and scoring (including marking assignment and other tests)Subject: Sketching, Illustration, Art.

Reporting to Creative DirectorGathering info (perform small research), brainstorming for design ideas; execute design ideas into layouts; presenting conceptual background and final design to clients; producing final artwork; also working with others (third party), by directing printers, copywriters, illustrators, photographers, digital imaging artist.

Master'S Degree, Marketing/Marketing Management, General, 3,53 Of 4,00

Thesis titled "Internal Marketing Implementation from Leaders & Employee Perspective: Qualitative and Quantitative Approach" ABSTRACT In.

Bachelor'S Degree, Design And Visual Communications, General, 3,29 Of 4,00

Final Thesis: Campaign of Indonesia Tourism