Matt Peloquin Email & Phone Number

Washington, Dc, Us

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* Fractional CMO consulting, providing growth strategies, martech evaluations, department building and more.

New York, Ny, Us

✅ Performance Marketing✅ Branding✅ Creative✅ Content Marketing✅ Site Content Strategies✅ Digital & UX Design✅ Data Analytics✅ CRO Optimization✅ General Consulting✅ SAAS✅ SFMC✅ Global B2B & B2CMarketing Executive with over 20 years hands-on and leadership experience in online marketing, serving B2B & B2C clients and advertising agencies while creating successful marketing policies which increased sales by as much as 500%. Work includes evaluating business models to improve growth and sales, digital marketing services ranging from high-level strategy to day-to-day operations of copy writing, keyword expansion and campaign optimization. Marketing Executive with 20+ years serving B2B & B2C clients and advertising agencies while creating successful marketing policies and operations platforms, which increased sales by as much as 500%. ✅ CLIENT LIST available at http://mattpeloquin.com/resume

As owner and operator of this unique, high traffic, revenue producing website dedicated to the topic of college sports, I am responsible for the negotiation of all advertising contracts & management of all affiliate partnerships as well as various SEO campaigns as link exchanges; tracking of all CPC, CPM and CPL affiliate information. I author most of the original content and articles written, many of which have been syndicated to various print and online media outlets. This has increased the number of radio guest spots for sports stations as well as interviews print and internet sites.

Harrisburg, Pa, Us

* Marketing operations and media strategy direction for PMG clients focused on Varsity portfolio (senior living communities), Pavone (leading healthcare client), Quench (various food industry clients)

Frederick, Md, Us

* Leadership of the Senior Living marketing agency department for all client demand generation strategies* Management of 15+ team lead including Creative & Copy Department, Art Department, Digital Interactive Department for all client website development, Content Marketing Department and Media Department* Devised strategies to improve client lead-to-SQL conversion rate by 250% and lead-to-sale conversion rate by 175%* Development of all client annual media plans* B2B Management of Love & Company new business customer acquisition planning* Member of 5-person Executive Leadership Team for all Financial and Company operational planning* Additionally served as Media Director

Santa Monica, Ca, Us

* Devised and executed marketing strategies to drive donations and engagement for non-profit research organization* Head of Paid Search* Non-Profits for Google and Google Ad Grants director

Morrisville, Nc, Us

* Increased Nurse.com Digital Advertising B2B sales leads by 262% Y/Y for primarily EEO and job board product sales* Launched automated Digital Advertising sales lead generation and attribution system between lead source and Salesforce* Channel Marketing Management for ContinuingEducation.com B2C product* Devised product marketing strategies for all aspects of Digital Advertising including site management, A/B testing, promotions and event coordination* Position eliminated due to Covid-19 resource limitations

Coralville, Iowa, Us

* Increased digital marketing ROI for SaaS company by over 200% Y/Y* Spearheaded marketing prioritization shift from mobile to web for top nursing vertical products* Management of performance marketing channels of Paid Search, Retargeting, Apple Search, Google UAC for Android and iOS, affiliates

Long Beach, California, Us

Contractor Role: * Department Management of Paid Search, Google Display Network, YouTube, Apple Search, Amazon AMS, Google UAC marketing channels* Migrated clients from traditional awareness model to DR to drive sales, build an attribution model and optimize marketing efforts towards purchase intent* Clients include Bethesda Softworks, 2K, Epic Games and Gearbox video game titles including award-winning titles Fallout 4, Dishonored 2, DOOM, Civilization VI, Fallout Shelter (mobile), Elder Scrolls, Skyrim, Quake Champions, Bulletstorm

Fornebu, Fornebu, No

* Performance marketing management for the US, Argentina, Ireland, Singapore & ROW markets* Increased US paid search ROI by over 150% Y/Y* Management of performance marketing channels of Paid Search, Retargeting and Metasearch on Kayak, Skyscanner and Google Flights

Arlington, Virginia, Us

* Devised and executed marketing strategies to for client portfolio to increase demand, sales and engagement* Head of Paid Search

Hunt Valley, Md, Us

Contractor Role: * Managed digital marketing strategies for clients such as Stevenson University, University of Maryland Medical Center, Great American Cookie, Marble Slab Creamery, Capital Vein, and Ocean City Tourism* Head of Paid Search

Barcelona, Barcelona, Es

* Devised and executed marketing strategies for SaaS company, to increase sales lead demand* Head of Paid Search

Poulsbo, Wa, Us

* Devised and executed marketing strategies to for client portfolio to increase demand, sales and engagement

Issy-Les-Moulineaux, Ile-De-France, Fr

* Devised and executed marketing strategies to increase ecommerce sales for health tech company

Washington, Dc, Us

Contractor Role:* Devised strategic marketing plans for DDC clients, focused on organic and paid search conversions and awareness growth* Head of Paid Search

Boston, Ma, Us

Contractor Role: * Provided consultation services as a contractor for the Boston, MA based television network for (3) PBS Kids brands.* Audit and analysis of all social media channels for (3) PBS Kids brands to assess what needs to be improved and what is working.* Audit and analysis of websites for (3) PBS Kids brands, providing recommendations for each.* Created plan of action for each of the (3) brands to optimize engagement and increase online traffic.* Created automation system for easily sharing social media posts across specifically chosen channels.

New York, New York, Us

Contractor Role:* Served as Head of Paid Media and Search Engine Marketing Manager in a contractor/consultant role for the New York digital agency.* Planned and executed PPC campaigns, including account setup, strategy development, organization, and management.* Daily use of reporting, analytics, and trend tools, including but not limited to Google Analytics, comScore, and Compete.* Manage day to day communication with client when needed, for all things paid search and display including best practices, presentation decks and assisting with strategy plans. * Monitored PPC and display trends, best practices and techniques to ensure correct account spend/growth, identify new opportunities.* Proactively researched campaign issues and formulate actionable solutions based off findings

Houston, Tx, Us

* Devised and executed marketing strategies to increase inbound sales leads

Sterling, Va, Us

* Devised and executed marketing strategies to increase sales lead demand generation* Head of Paid Search

Washington, District Of Columbia, Us

* Devised and executed marketing strategies for SaaS accounting software company, to increase sales lead demand

Wilmington, Nc, Us

Contractor Role:* Served as Search Engine Marketing Consultant within the Agency Relations & Client Services department.* Executed analysis on search performance to get actionable conclusions and strategic direction.* Implemented campaign launch tasks and QA checks.* Assisted in campaign launch integration testing.* Oversaw execution of day-to-day IntentMap optimizations such as keyword expansions, ad copy optimization, ad grouping methodologies.* Drove advanced adhoc optimizations leading to campaign and partnership success.* Built relationships with agencies for managed categories.

Pasadena, California, Us

* Devised and executed marketing strategies for SaaS enterprise security software company, to increase sales lead demand

Cranbury, Nj, Us

* Devised and executed marketing strategies to increase user engagement

Ar

* Devised and executed marketing strategies to for client portfolio to increase demand, sales and engagement* Head of Paid Search and SEO

Potomac, Md, Us

* Devised and executed marketing strategies to increase inbound sales leads

London, England, Gb

* Devised and executed marketing strategies to increase user engagement and North American bookings

Cincinnati, Oh, Us

* Devised and executed marketing strategies to increase inbound enrollment leads for the University of Cincinnati Criminal Justice Master's program

Christ Church, West Indies, Bb

Contractor Role:* Working as a consultant, managed all areas of search engine marketing campaigns in the United States, UK, Canada, Australia, Germany, France, Japan and Korea.* Maximized a $50,000 monthly budget to generate over $500,000 per month in revenue.

Vevey, Ch

Contractor Role:* Devised and executed digital marketing strategies for agency O'Grady Meyers for Nestle and PowerBar, optimizing towards brand awareness and sales through the channels of Search Engine Marketing and SEO.

Santa Monica, California, Us

* Authored business and technical requirement documents for search marketing technology tools.* Produced dynamic landing pages, creative production tools for local user targeting, cross-website product up-sale portals.* Managed external relationships with lead buyers, helping to negotiate the best prices for purchased leads, * Targeted new partnerships to further monetize all conversions while also serving as product manager for Amazon Car Buying program * Reported to the COO on all areas of lead acquisition and referral * Sites managed included: Zag.com, SimpleCarQuote.com, JoinDriveOne.com

Walnut Creek, California, Us

* Increased Search Marketing ROI by 100% within first 3 months.* Collaboration with business development team to devise strategies for CPA partnerships.* Developed creative copy, keyword lists, implemented search strategies and analysis of search marketing campaigns.* Created technical and business requirement documents for website revisions and enhancements to in-house bid manager system “Black Condor” * Sites managed included: Autobytel.com, Autosite.com, Autoweb.com, Car.com, CarSmart.com, OnlyAutos.com

London, Gb

Clients included: Ameriquest, eHarmony, Water.com, Hawaiian Telecom, Hawaii Visitors Convention Bureau, CinemaNow* SEM Manager for the first Search Engine Marketing department within the global agency DDB.* Developed creative, keyword lists, implemented search strategies and all analysis of search marketing campaigns.* New Business Development to devise strategies to best obtain new clientele.* Management of affiliate campaigns using 3rd party services such as Commission Junction, LinkShare, Direct Response, WhiteFence.

El Segundo, Ca, Us

Clients included: University of Phoenix, Blue Cross of California, Chilis, Jack in the Box, Curves International, Pardee Homes, Eye Care Centers of America, Fazoli's, North American Travel Journalists Association, Reliant Energy* First SEM manager for the Los Angeles agency, devising all paid & organic search strategies and analysis for clientele.* Assisted in new business development to devise strategies to best obtain new clientele* Management of affiliate campaigns using 3rd party services such as Commission Junction, LinkShare, Direct Response, WhiteFence

Abingdon, Oxfordshire, Gb

* Managed paid and organic search for Astaro AG, enterprise antivirus software company.* Negotiated contracts with partners Tucows and CNet, design/tracking of corporate newsletters via ExactTarget.* SEO rank improvement from >100 to 1st page for over 20 desired keywords* Development of syndicated materials such as RSS and .JS feeds to provide free content which added a new inbound link to Astaro.

Somerville, Ma, Us

* Revised company business model to stimulate ecommerce profitability as well as design and administration of all web properties.* Managed all email & online marketing including SEO rank increase for keyword “contemporary furniture” into Google top 20.* Targeted and weighed economical options for various third-party services such as email clients & web servers and negotiated contracts.* Construction of internal sales tools such as the Product Image Library and Web Information Guide to aid all store location personnel.

Mclean, Va, Us

* Role at subsidiary Commercial Bank of New York* Managed all areas of online marketing, web design, corporate intranet development, SEO, while coordinating marketing & print advertising.* Worked with various 3rd party companies, maintaining company ebanking software.* Training of all new customers while providing Customer & Technical support for all user technical/customer inquiries.

New York, Ny, Us

Music research and programming consulting division via Broadcast Architecture, Princeton, NJ* Client support for Smooth Jazz Network TM Program Directors & Consultants.* Organized & scheduled production for all Broadcast Architecture Mix MasterTM reports.* Performed all video editing for Focus Group videos.* Developed cross-corporation extranet for client data sharing, maintenance of Company website, IT trouble-shooting development.

Hendersonville, Tn, Us

* Editor of the 1998 E&P Journalism and Fellowships Guide.* Copy edited material for E&P Market Guide, E&P Directory of Syndicate Services.

* Responsible for all decisions of radio promotion, promoting 20+ artists.* Arranged press & radio interviews for touring artists.* Wrote & designed all press materials & trade journal ads.

Amherst, Massachusetts, Us

* Handled multiple projects involving extensive research for University of Massachusetts Psychology Dept. for Susan Whitbourne, Ph.D. * Directed laboratory staff of (7) research assistants * Devised approaches for data coding of survey responses, while trouble shooting all computer problems* Assisted with experimental and bibliographical research for textbook publication, Psychology and Aging

Princeton, Nj, Us

* Radio Promotions Specialist for WJLK AM/FM in Ocean, NJ* Strengthened skills in promotional work and research participation, while adding to professional understandings in such areas as advertising revenue and radio sales; attendance at all station meetings. * Remote location set-ups/ promotion work at such sights as AVP Volleyball Tournament, Belmar, NJ.* Assistant Producer of AM morning drive show

Amherst, Ma, Us

* Member of 1000 watt FM station, broadcasting across Western MA.; Sports Department* Duties include production and interview work for such programs as first ever collegiate water polo broadcast* Weekly sports news writing, broadcasts, and AP Wire service use* Color commentary for nationally ranked men's and women's basketball programs. * Underwriting work to raise money for station budget

Master'S Degree, Parental Alienation

Doctorate, Counseling Psychology

Executive Mba

Minor, Sociology

Bachelor'S Degree, Communication And Media Studies

Bachelor'S Degree, Psychology