Pema likes to build and grow businesses. Pema is currently a founder of The Real Human Project, a private podcast for teams to share their personal stories and connect on a human level. The mission is to cultivate more meaningful and productive relationships. Pema's previous venture, Checkout 51 (checkout51.com), is a mobile app that helps shoppers save money on their groceries, and offers packaged goods brands real-time consumer insights and strategic targeting that they can't get anywhere else. Checkout 51 was acquired by News America Marketing (NAM), a division of News Corporation, in July 2015.Post-acquisition, Pema ran the Product team for NAM’s digital businesses and innovation unit, and lead the development and launch of Freedom, a new business that enables CPGs to easily run sophisticated, data-enriched campaigns across many partners at massive scale.Before creating Checkout 51, Pema joined the celebrated Canadian advertising agency Rethink as a Partner and Managing Director to launch their Toronto office. Under Pema's leadership, Rethink Toronto built a diverse and talented team and won business from clients such as Molson Canadian, Rickard's, Sobeys and Bell.Previously, Pema co-founded GigPark (www.gigpark.com), an online social media platform that allows users to find local businesses through recommendations from friends. In August 2009, GigPark was acquired by Canpages, the largest independent directories publisher in Canada (since acquired by Yellow Pages Group).Prior to GigPark, Pema was the Founding Editor-In-Chief of Dose, a national daily newspaper and digital media business backed by CanWest that he helped take from 0 to 340,000 daily readers in less than a year. Targeting young adult Canadians, Dose reached 10% of 18-24 year olds in its markets every single day.Pema founded his first company, Sonar, in the late 90's. He worked in advertising in New Zealand (Young and Rubicam) before moving to the UK to work for the pioneering Media Strategy company, Michaelides and Bednash. Pema moved to Canada in 2004 where he joined the Vancouver office of Rethink Advertising.Pema is married with 2 kids. He lives on the North Shore of O'ahu.