Karla Pena Email & Phone Number

Hamilton, Ontario, Canada

www.wearmisunderstood.com

Burlington, Ontario

Responsible for leading the planning, execution, and analysis of all marketing programs for both Alice Fazooli’s and SCADDABUSH. Further responsibilities include driving sales and guest count, increasing awareness, trial, and key equity measures through relevant and compelling creative programming that will continue to wow guests.

Woodbridge, Ontario

• Led the development and implementation of annual marketing plans that resulted in a consistent sales increase. During this time, marketing played a key role in achieving sales growth that consistently out-performed key competitors and the industry as a whole. • Responsible for brand integration of products and services leveraging key consumer events including, Life in Color, Nightclub events with INK entertainment, and other Ontario-wide promotional events. These events increased our online subscribers by 200%.• Initiated and proposed three innovative communications strategies that positively impacted sales growth of Blow Vapor Products. These included a highly successful, “Butt Out with Blow Vapor” Event, a “Square Foot Tile” campaign for Night Clubs as well as our ‘Blow It” influencer outreach packages. • Successfully managed our online team to grow an online following of 6000 followers on twitter, 700 flowers on Facebook, 1,800 followers on Instagram• Successfully ran and executed experiential events and contesting resulting in a total of 5% new followers online, and a 10% sales increase.• Doubled external open rates on online communications by 100%• Led Social Committee by planning and executing several staff perks and events. These events included Beer Cart with ‘Duffman’ during the summer, Wine and Cheese Cart Fridays in the winter, Fit and Fabulous Boot Camp, as well as Staff Christmas parties and themed BBQs. These events significantly enhanced employee culture and contributed to an increase in employee retention.

Woodbridge, Ontario

• Carried out daily marketing activities including communications and offers to loyalty members• Provided clients with analytics and market insights that contributed to an overall increase of 20% in sale growth• Researched the latest trends in loyalty marketing to identify marketing goals and improve consumer engagement• Created, implemented and measured the success of a comprehensive marketing communication program designed to enhance company image and position.• Directed and executed organizational branding and new launch campaigns• Communicated with clients and merchants to improve and develop business relationships cordially, in addition to maintaining constant follow-up on their feedback.

Woodbridge, Ontario

• Was an active team member in the achievement of a Pong Studio record sales increase of 500%• Researched, developed and implemented brand and communication strategies, standards and practices company-wide that elicited the behavior, emotion and recognition objectives of the company.• Led agencies and internal team members to execute all communication activities and public relations.• Managed and contributed to the total effectiveness of the marketing department, communicated openly, solved problems proactively, offered creative ideas and worked as a positive, engaged team member.

Woodbridge, Ontario