Francesca Penchant Email & Phone Number

New York, Ny, Us

- Designs Figma social media, streaming-service, and TV ads using brand guidelines and templates.- Processes photography using Photoshop actions, crop presets, and Bridge keywords.- Translates designers' website comps into a digital asset manager for developers.- Performs competitor analyses by culling and analyzing product images or ads; writing and designing a competitor report with charts and info graphics; then presenting findings- Updates and improves print marketing collateral.- Lays out presentations in Google Slides.- Proofreads and critiques team members' designs clearly and constructively.- Copyedits using brand's editorial style guide.

Rachilde & Co. is an independent Seattle micropress founded in 2023.

Seattle, Washington, Us

Us

Designing and editing print/web/digital for small organizations and individuals. Clients include University of Washington, Jubilee Women’s Center, Artist Trust. - Fundraising campaigns (direct-mail, event collateral, social media assets) that raised $300,000+. - In-house creative-brief to improve communication and organize deadlines. - Consulted on brand guidelines. - Advised clients on Chicago Manual of Style and AP Stylebook. - Social-media images (Facebook, MailChimp, Instagram, etc). Publications, signage, flyers, fact sheets, guidelines, stationery, logos, evites, greeting cards, fundraising campaigns, PowerPoint presentations, reports, annual reports with figures/charts and tables of financial data, books, brochures, postcards, logos, websites, and other marketing collateral. Project management, production schedules. Basic billing, invoicing, expensing. Adobe Creative Cloud.

Seattle, Washington, Us

September 20-29, 2018: Onsite video editing at Microsoft's 2018 Ignite! Conference in Orlando processing speaker videos using Evia's proprietary video software Copalis. October 15-22; 26-31, 2018: Additional post-production editing improving sound and video quality in Adobe Premiere Pro back at Evia's headquarters in Redmond, Washington. October 23-25, 2018: Media Quality Assurance in Copalis Software in Redmond on Tableau's 2018 Conference in New Orleans. January 15-16, 2019: Media production in SolveigMM Video Splitter for Windows of the presenter videos at Tableau's Global Sales Kick-Off Conference. May 4–8, 2019: Microsoft Build Conference in Seattle: Quality checking of videos, Azure uploading/downloading, managing of media-production crew. July 11–20, 2019: Microsoft Ready+Inspire Conference in Las Vegas: As the Captions Assistant, supported Captions Manager, monitored captions in simultaneous conference rooms, and liaised between live captioners and in-room technicians. July 29, 2021: MS Ready virtual conference video production. November 30-December 3, 2021: Video production for AWS re:Invent developer conference in Las Vegas. January 3–8, 2023: Video production for Consumer Electronics Show (CES) in Las Vegas.

Seattle, Wa, Us

As the sole graphic designer at Meany Center, I had the opportunity to art direct a number of campaigns. The largest of these was Meany on Screen, the virtual performance series we launched in 2020. A second is the organization's auction-style gala, which typically raises $300K. I designed assets and templates using the brand style for staff.On Instagram, implemented a project to increase engagement by aligning posts more closely with the Meany brand style than in the past, producing well-designed, mobile-first, animated content with Premiere Pro and After Effects. Supported staff with video editing as needed.Cultivated relationships with photographers, illustrators, and vendors. First, by searching for photos online—beyond those in the UW's archive—that would elevate Meany Center designs, and then reaching out to accomplished photographers to use their work. Second, by rewarding vendors for jobs well done through Thnks. Earned UW's Certificate in Editing (as there was no full-time Copy Editor on staff), and used that knowledge to develop a Meany Center Editorial Style Guide to copyedit collateral using AP Stylebook rules.Materials: Annual reports • auction invitations • animations • brochures • buckslips • flyers • maps • PDF tickets • publications • signage • social media ads • social media banners • ticket packages • posters • videosOther:- Developed a Meany digital design file archiving system- Mentored student interns

Seattle, Wa, Us

- Developed employee survey to gather their DEIA concerns and goals- Presented survey data and findings- Planned and mediated meetings- Attended three-month 20-hour training with Filament Consulting Group's Diedra Barber Vasquez in a course entitled "Cultivating Intersectional Leadership." This course develops mediation skills, increases knowledge about DEIA, and helps students "transmute white supremacy and patriarchy" in an effort to transform organizations.

Bellevue, Wa, Us

Apr-Sep 2018; Feb-May 2019: Designed and produced dozens of marketing collateral pieces for this busy non-profit hospital's in-house marketing team, including brand guidelines, brochures, flyers, letters, posters, and event banners. Asset management. (Through Creative Circle Creative Staffing.)

Seattle, Wa, Us

1-month contract. Onsite graphic design using InDesign, Photoshop, Illustrator, EasyCatalog, and Excel to design and lay out the 100-page Ravensburger fall wholesale games-and-puzzle print catalog that sales reps use to market to toy stores. Worked with an in-house marketing team, including the art director, production manager, and fellow graphic designer. (Through Creative Circle Creative Staffing.)

Seattle, Wa, Us

During this internship for Artist Trust, a vital non-profit that supports and empowers Washington-state artists, acted as their sole in-house graphic designer to design and produce dozens of print and digital marketing pieces using brand guidelines, including one-sheets, artist grant application guidelines, advertisements, social-media images, and holiday greetings for print and web. After internship completion, hired as a freelancer to design their annual report and donation campaign letters. Social media platforms included Eventbrite, Facebook, and Instagram. Photoshop, InDesign, Illustrator, Word, Excel, and PowerPoint.

Seattle, Wa, Us

Promoted from contractor to permanent graphic designer in retail online giant Costco.com's marketing department, designing and laying out ads for print publications, including The Costco Connection and coupon mailers. Designed and produced online advertising, banners, direct e-mails, and product images that were responsive for desktop and mobile devices. While at Costco, the Marketing Director tasked me with redesigning the Costco.com pages in The Costco Connection to increase consumer engagement and traffic to the website.A longtime fan of books and magazines, I capitalized on my InDesign expertise in this role, developing an InDesign training manual for co-workers and becoming the go-to-person for copy-editing questions using industry-standard style guides such as Chicago Manual of Style and AP Stylebook.

Certificate, Ux & Visual Interface Design

Certificate, Editing

Certificate, Fiber Art

Mfa, Graphic Design

Semester Abroad, Italian Language And Art History

Bas, English/Art History

Hs, General