Patrick Negron Email & Phone Number

Seattle, Wa, Us

Detroit, Mi, Us

Deliver comprehensive BI and Analytics consulting services to a diverse client base on both project and retainer models. Collaborate with cross-functional teams, including consultants, data engineers, data scientists, and project managers, to develop and implement full-stack solutions. Lead projects from initial planning stages through to execution, providing ongoing support to ensure sustained success and client satisfaction.

Ann Arbor, Michigan, Us

RXA, LLC is an advanced analytics and artificial intelligence provider that enables organizations of all types and sizes to make smarter, faster decisions. RXA’s off-the-shelf Machine Learning Applications are built to be immediately put into service, but allow for vast amounts of customization to fit the specific needs of our clients. By providing decision makers with the right data at the right time, the benefits of smarter, faster decision-making are realized immediately and continuously

Ann Arbor, Michigan, Us

RXA, LLC is an advanced analytics and artificial intelligence provider that enables organizations of all types and sizes to make smarter, faster decisions. RXA’s off-the-shelf Machine Learning Applications are built to be immediately put into service, but allow for vast amounts of customization to fit the specific needs of our clients. By providing decision makers with the right data at the right time, the benefits of smarter, faster decision-making are realized immediately and continuously

Austin, Texas, Us

Built and implement first-class marketing analytics teams and solutions. I accomplished this by building and managing a team of skilled Managers, Product Owners, Consultants, and Analysts that delivered solutions for internal and external users; leveraging a combination of proprietary software, and integrated 3rd party solutions like Tableau and Microstrategy.• Designed scorecard and worked closely with Business Development team to evaluate potential acquisition targets, leading to purchase of Dashboard Dealership Enterprises by CDK.• Redefined customer primary reporting experience for digital marketing, affecting 8.5K retail dealers, 300+ internal users, and hundreds of OEM users. Worked with customers to understand gaps and future needs, developing new reporting suite and delivering to market.• Assembled teams to provide professional services for internal product teams as well as OEM and Dealer Group clients, delivering product and marketing insights to improve product and program performance.• Developed view of dealer consumer journey, illustrating customer interaction with retail dealers and examining connections with marketing that lead to purchase. Used by marketing and sales teams, showing value of dealer marketing efforts leveraging CDK products.

Created team to support rapidly growing advertising business. Established all processes and procedures to manage and execute on CDK dealer advertising product offerings.• Increased ad campaign management efficiencies 500% by developing best practices and driving ownership and visibility to cross-functional team consisting of IT Operations, Campaign Management, Creative Development, and Operations Managers.• Executed $7M advertising campaign pilot involving 3.5K dealers on CDK proprietary advertising platform, enabling new product offering and generating primary revenue for ad business.

Redmond, Washington, Us

Supervised team of program managers responsible for Atlas core technology products (Tagging, Ad Serving, Data Warehousing, Data Processing, Reporting, DMP), and Creative Management products (UI, Rich Media, and In-Stream).• Led 2 major releases across 120-person cross-functional organization, resulting in all features being released on time for designated 6-month project periods. Received Gold Star Award, recognizing achievements to organization for execution within role.• Implemented container-tagging solution, helping customers setup and manage growing number of third-party tags that existed on individual websites.

Oversaw backlog and roadmap for 2 engineering teams for Atlas core Data Processing and Warehousing. Kept strict SLAs, uptime of 99.99%, and availability of data for customer reporting and company analysts.• Implemented innovative methodology for conversion attribution (entered market as Engagement Mapping, aka weighted multi-touch attribution), allowing customers to attribute advertising dollars to outcomes that drove ROI.• Produced behavioral filters, achieving MRC accreditation and IAB compliance for Atlas.• Managed roadmap and backlog for Atlas BI engineering team, including proprietary scripting language, and clustered computing grid of 220+ machines, increasing capacity to process 8B advertising log records within 6-hour SLA.

Bachelor'S Degree, Art/Art Studies, General

Bachelor'S Degree, Art History