Penellope Ness Email & Phone Number

Stockholm, Se

Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

In my role as Social Media Manager & Creative Lead, I am dedicated to steering the brand's creative direction, emphasizing social media, cultivating a motivated and goal-oriented team, and aligning our content strategies with industry trends and brand objectives.ResponsibilitiesSocial Media Leadership: - Oversee social media, both organic and part of the paid team. - Scout influencers and brand ambassadors, manage community interactions, and optimize content across various channels (LinkedIn, Instagram, TikTok, Facebook, YouTube). Set & Drive Creative Vision: - Define and propel the creative vision and goals for the brand across all content and communications. Team Leadership: - Lead and inspire the team, fostering a high-functioning and creative environment. - Enable each team member to utilize their full potential, cultivating a collaborative and goal-oriented creative team.Content Marketing Initiatives: - Develop and execute content marketing strategies aligned with brand objectives to enhance customer engagement.Content Management: - Create and manage diverse content assets, spanning social media, email campaigns, website, digital/print advertising, and more. Project Management: - Plan, manage, and execute content creation and projects from ideation to customer experience. - Ensure final deliverables meet brand standards, including dynamic content. Cross-Functional Collaboration: - Support and collaborate with relevant departments, ensuring a cohesive visual direction and expression of the brand. Visual Identity Development: - Create and execute the visual identity for campaigns and product launches, covering photography, videography, and graphic design. Continuous Industry Adaptation: - Stay updated with industry best practices and emerging trends in content marketing. - Incorporate these insights to enhance our content efforts.

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

Website:- Authored SEO-optimized and relevant articles on beauty, fashion, entertainment, and lifestyle. Made sure they were on trend and suited the target audience.- Revamped the front page and verticals for ELLE Decoration and Mat & Vin on ELLE's website, including image selection and copywriting.Social Media:Responsible for ensuring smooth and daily social media activity across platforms, including Facebook, TikTok, and Instagram resulting in a significant increase in followers and interactions across all social media platforms. Monitored relevant KPIs to refine future posts and continuously enhance content strategies.- Instagram: Planned content and created daily stories and posts. Managed highlights and profile feed including sourcing images or videos, copywriting, and relevant tagging. - TikTok: Assisted with video content, including uploading relevant content, selecting music, writing copy with hashtags and tagging, creating eye-catching cover images for the feed, and adding text boxes.- Facebook: Oversaw daily post management to boost traffic to ELLE's website and created curated playlists for reels. Handled sponsored content and conducted in-depth KPI analysis to enhance the effectiveness of sponsored posts and reels.Production:- In charge of TikTok-series, from planning, scripting, recording, image and sound selection, to editing, and posting.- Shared engaging and relevant content including videos that garnered the highest interactions and went viral on TikTok.Newsletters and Notifications:- Dispatched daily notifications to drive increased website traffic.- Developed and distributed weekly newsletters to a vast subscriber base.Community Management:- Managed comments, discreetly handled inappropriate content such as spam, responded to DMs and actively interacted with followers

Stockholm, Sverige

Stockholm, Stockholm County, Sweden

- Oversaw and coordinated all broadcasts, including on-demand and traditional TV broadcasts- Managed news evaluation, prioritization, and resource allocation across platforms- Collaborated with TV and web editors to shape broadcasts and online news flows- Worked closely with group leaders, the news chief, planning editors, and the on-demand department- Maintained open communication and made decisions effectively in a leadership role- Employed a structured approach, made sound financial decisions, and efficiently executed tasks- Handled crisis situations effectively.

Stockholm, Stockholm County, Sweden

Kalmar, Kalmar Län, Sverige

Oslo, Norge

Responsibility for the planning, implementation, and finishing of educational and commercial videos. The purpose was internal and external training and explains step by step "how to dress".

Malmö, Sverige

- Led employees, overseeing recruitment, training, and performance evaluations.- Regularly exceeded sales targets and optimized inventory management.- Implemented visually appealing store layouts and effective loss prevention measures.- Developed lasting customer relationships, resulting in a loyal clientele.- Enhanced employee training programs for improved product knowledge and customer service.- Offered in-depth product knowledge and responsive customer service.

Malmö, Sverige

- Developed lasting customer relationships, resulting in a loyal clientele.- Created eye-catching displays, aligned with brand standards and seasonal themes.- Regularly refreshed store layouts to keep displays engaging.- Collaborated with the sales team to optimize visual merchandising.- Received positive feedback on store aesthetics and customer experience.- Managed lighting and signage to create an inviting atmosphere.- Led employees, overseeing recruitment, training, and performance evaluations.- Regularly exceeded sales targets and optimized inventory management.

Malmö, Sverige

Malmö, Sverige

Master Of Science - Ms, Communication And Media Studies

The focus of my international Master’s program is to offer a critical approach to contemporary social, political and cultural issues.

Bachelor'S Degree, Journalism And Media Production

Activities and Societies: Student radio Creating a deep knowledge in programs such as: Avid Media Composer Adobe InDesign Adobe Photoshop.

Criminology

Basic course in criminology.

Volt Fashion, Store Management Course

Overall care of staff, presentation of the store and advertising displays, recruiting, performance management, and workplace scheduling..

Internal Corporate Education, Visual Merchandising Course

Education in visual merchandising, the practice of developing floor plans and displays in order to maximize sales. The purpose is.