Penelope Luo Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Drive creative vision of full-funnel marketing materials and creative for trusted FMCG brands.Responsibilities:• Lead 5 creative direct reports to deliver digital and marketing assets for Berocca, Elevit, Claratyne• Elevate design standards by training team and expanding supplier network to uplift agency footprint• Lead internal and external design partners and liaise with stakeholders to deliver solutions for ANZAchievements:• Leadership led to securing additional brand-focused campaign ideation and creation responsibilities• Increased billings through additional team responsibilities (including television and music production)• 60% cost saving on stock image licensing through successful experiments and incorporation of AI

Australia

Delivered and encouraged stunning and high-performing creative work to meet and exceed client briefs.Responsibilities:• Developed inventive concepts through sketching, Adobe suite, and other industry software to exceed expectations• Managed project timelines and resources to ensure timely production and delivery• Built and nurtured client relationships, turning them into enduring partnerships

Sydney, New South Wales, Australia

End-to-end delivery of creative briefs and design projects for brands to exceed client expectations. This included illustrations, logos, layouts, and photos. The Event Management component involved production of high quality events to meet client briefs and exceed their expectations.

Sydney, New South Wales, Australia

Designs and production coordination for printed design works. Projects included book covers, packaging design, flyers, billboards, etc.

Advertising

Master Of Design Management, Graphic Design

Bachelor Of Industrial Design, Industrial And Product Design