Penelope Moreno Email & Phone Number

Houston, Texas, United States

• Develop and maintain Google Search, Display, and Video ad campaigns for 20 facilities• Coordinate with advertising partner and facilities to run OTT ads • Utilize Google Analytics to track visitor interaction with facility websites in order to analyze and optimize marketing campaigns• Report and present learnings from marketing analytics, including actionable insights and recommendations.• Build and edit facility websites using WordPress

Houston, Texas, United States

• Developed and scheduled engaging content for Facebook, Instagram and LinkedIn• Created and implemented new digital marketing campaign strategies, including Facebook ad campaigns• Interpreted social media analytics in order to improve and develop best practices• Troubleshooted Facebook Page and ad account issues• Edited and uploaded videos on TikTok and Reels to increase social media engagement

Houston, Texas, United States

• Wrote stories for the Division of Education & Training’s internal website and newsletter• Interviewed staff to identify and write new stories for the internal website and newsletter• Built news archives in the new Educator’s Companion SharePoint website

Houston, Texas, United States

• Updated and edited the organization's website to showcase upcoming events and news• Created the branding for the organization’s social media and designed all posts and flyers• Promoted the organization to students and motivated them to be active members

Houston, Texas, United States

• Helped plan the organization’s first diversity inclusion event• Promoted the organization to students online and in-person• Designed the organization’s shirt and was in charge of running the shirt fundraiser• Worked with the president and faculty advisor in preparing the annual budget• Motivated members to stay active and participate in PRSSA events

Houston, Texas, United States

• Created blogs to optimize South Post Oak Recycling Center's SEO while providing relevant, educational content• Collected and created content to build a media kit that included press releases, fact sheets and articles• Met with journalists and other media professionals to pitch story ideas relevant to South Post Oak Recycling Center• Created monthly newsletter template to send to potential and existing customers • Edited and created presentations about South Post Oak Recycling Center• Reported daily social media activity and posts that an agency was performing for South Post Oak Recycling Center

Houston, Texas Area

• Handled incoming mail, bills, and invoices and completed appropriate actions to verify payment was completed• Sourced and ordered office supplies to ensure day-to-day operations continued smoothly • Responded to emails and calls to facilitate communication and enhance business processes• Uploaded photos and information to SharePoint database in order to make Power BI reports

Houston, Texas, United States

• Developed a social media calendar for a client's Instagram• Created the branding for a client's event along with the branding materials that accompanied it• Designed post templates that the client can use for future posts

• Created a branding campaign that increased knowledge of how to contact Congress• Conducted a focus group and gathered feedback on The Borgen Project for market research• Pitched story ideas and posts to print, broadcast and digital media, which resulted in four digital media accounts agreeing to upload posts I created and a podcast interviewing the founder of The Borgen Project• Created and implemented a fundraising strategy that raised $620• Planned, marketed and presented at an informational meeting• Utilized social media and developed strategies for web-based messaging• Assisted with The Borgen Project's advocacy efforts

Bachelor Of Arts - Ba, Strategic Communications, Public Relations

Activities and Societies: Public Relations Student Society of America, American Marketing Association, The Honors CollegeMinor: Marketing

Associate Of Arts - Aa, General Studies

High School Diploma

Activities and Societies: National Honor Society, Class Office, Academic Decathlon, Speech and Debate