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Penelope Smiley, Mba is listed as Strategic Marketing Leader - Retail, Ad Agency, Research Agency, B2B, B2C at Bader Rutter, based in Greater Milwaukee, United States, United States. AeroLeads shows a work email signal at baderrutter.com and a matched LinkedIn profile for Penelope Smiley, Mba.
Penelope Smiley, Mba previously worked as Director Marketing Strategic Planning at Bader Rutter and Director Board of Directors at Mounds Pet Food Warehouse. Penelope Smiley, Mba holds Mba, Strategy from The University Of Chicago Booth School Of Business.
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I am an insight driven marketing executive with over 20 years of experience leading teams and developing and executing integrated marketing and creative strategies in the B2C and B2B industries. My experience spans across agency, retail and CPG with leadership roles building teams from the ground up, launching new products and businesses, and reinvigorating established brands. I’ve had the pleasure of working on brands and businesses in a variety of categories such as animal health, grocery, health and wellness, apparel, and home decor. Notable brands include Target, Zoetis Animal Health, Kohl’s, Sephora, Quaker Oats, and Wrigley in addition to several Private Brands.My passion to understand people and their motivators drives my ability to lead teams, collaborate across departments and work closely with senior leadership to gain alignment on marketing initiatives to achieve our goals.Specialties: Strategic Planning and Leadership, Integrated Marketing Planning, Retail Marketing, Brand Strategy & Development, Creative Strategy & Development, Product Marketing, Consumer Insights, Cross-Functional Relationship Building, Team Leadership, Client Service
Listed skills include Customer Insight, Analytics, Strategy, Marketing, and 19 others.
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A career timeline built from the work history available for this profile.
Milwaukee, Wisconsin, US
Strategic lead on multiple global accounts in agriculture and animal health, advocating as the voice of the customer to drive business and marketing strategies that succeed.
Menomonee Falls, Wisconsin, US
Led a team in the development of the Kohl's Brand Positioning, Marketing Annual Plan, Private Brand Strategy, Agency Management and executed campaigns across Kohl's earned and paid channels.
Menomonee Falls, Wisconsin, US
Women's Apparel, Men's Apparel, Active & Wellness
Minneapolis, MN, US
Led a team of direct reports and cross-functional team members in developing marketing strategy, media plans and creative execution.
Minneapolis, MN, US
Led market research and business unit strategy development for Health & Beauty categories, as well as developed fundamental Guest Insights on focus owned brands across the enterprise.
Purchase, New York, US
Led market research for Quaker Snacks and Hot Cereals.
Other employees you can reach at baderrutter.com. View company contacts →
Peter Corey
Colleague at Bader Rutter
Chicago, Illinois, United States, United States
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BA
Bade Ac
Colleague at Bader Rutter
Mexico City, Mexico, Mexico
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MR
Marina Reifenrath
Colleague at Bader Rutter
Milwaukee, Wisconsin, United States, United States
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MB
Mark Bjorgo
Colleague at Bader Rutter
Brookfield, Wisconsin, United States, United States
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AM
Alex Mohler
Colleague at Bader Rutter
Brookfield, Wisconsin, United States, United States
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CR
Christy Roebuck
Colleague at Bader Rutter
Wichita, Kansas, United States, United States
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BB
Brittany Basile
Colleague at Bader Rutter
Milwaukee, Wisconsin, United States, United States
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GG
Greg Garrod
Colleague at Bader Rutter
Chicago, Illinois, United States, United States
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BJ
Bria Jones
Colleague at Bader Rutter
Milwaukee, Wisconsin, United States, United States
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DD
Dalia Dagmaris Marti Prior
Colleague at Bader Rutter
Venezuela, Venezuela, Bolivarian Republic Of
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Quick answers generated from the profile data available on this page.
Penelope Smiley, Mba works for Bader Rutter.
Penelope Smiley, Mba is listed as Strategic Marketing Leader - Retail, Ad Agency, Research Agency, B2B, B2C at Bader Rutter.
AeroLeads has found 1 work email signal at @baderrutter.com for Penelope Smiley, Mba at Bader Rutter.
Penelope Smiley, Mba is based in Greater Milwaukee, United States, United States while working with Bader Rutter.
Penelope Smiley, Mba has worked for Bader Rutter, Mounds Pet Food Warehouse, Kohl'S, Target, and Pepsico.
Penelope Smiley, Mba's colleagues at Bader Rutter include Peter Corey, Bade Ac, Marina Reifenrath, Mark Bjorgo, and Alex Mohler.
You can use AeroLeads to view verified contact signals for Penelope Smiley, Mba at Bader Rutter, including work email, phone, and LinkedIn data when available.
Penelope Smiley, Mba holds Mba, Strategy from The University Of Chicago Booth School Of Business.
Penelope Smiley, Mba is listed with skills including Customer Insight, Analytics, Strategy, Marketing, Marketing Strategy, Segmentation, Market Research, and Brand Management.
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