3 years working experiences in well-known sports goods company, rich experiences of overseas business development and operation 8 years working experiences in top men’s wear brand, familiar with the work flow in key department which gathers rich experiences in Operation and Marketing Valuable resources in Fashion and life style media Excellent ability in marketing and PR fields, as well as Event planning and execution Rich resources in the third parties Loyal, strong responsibilities, excellent in communication and problem solving Good at team leading and team player
北京浩气恒通商贸有限公司
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创始人北京浩气恒通商贸有限公司 2016 - Present中国 北京市区Founder and General manager
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Head Of Marketing & Business DevelopmentKiton China Aug 2008 - Dec 2015BeijingMarketing and PR: Keep close contact with Operation department and working out efficient annual marketing and PR strategy Lead the team to plan and execute the annual marketing and PR budget Lead the team to build up effective communication and cooperation with major fashion, lifestyle media, in order to increase the brand exposure. Lead the team to plan and execute all marketing events, such as new store opening, VIP banquet, trunk show, etc.… Conduct deep cooperation… Show more Marketing and PR: Keep close contact with Operation department and working out efficient annual marketing and PR strategy Lead the team to plan and execute the annual marketing and PR budget Lead the team to build up effective communication and cooperation with major fashion, lifestyle media, in order to increase the brand exposure. Lead the team to plan and execute all marketing events, such as new store opening, VIP banquet, trunk show, etc.… Conduct deep cooperation with quality third parties in order to uplift brand awareness and generate potential customers. Such as private banking, high-end clubs, golf alliance as well as other high-end brands. CRM program planning and execution By analyzing the buying behavior among existing customers and working out a CRM program Work together with supplier and building up the final CRM platform Establishment of Kiton Club based on the existing VIP customers, participating in VIP maintenance Business Development Research and assessment for the key marke based on brand development strategy, build up close contact with landlords Directly participate in negotiation with the landlords Keep close contact with the designer in Italy and working out a better program by contributing valuable ideas Work together with suppliers and follow up all fit work works, such as Beijing SKP store, Chengdu IFS store, Macau Four Seasons store, Macau Galaxy, etc... Show less -
International Marketing OfficerLi-Ning (China) Sports Goods Co. Ltd May 2005 - Aug 2008Beijing Mainly responsible the market development in European countries, such as the Netherlands, Sweden, Norway and Spain Directly responsible for the market development in the Netherlands Working out the brand development strategy, market promotion strategy and operation strategy together with local distributor Brand and product training to local distributor and their staff Working out effective operation plan together with local distributor Guidance the local distributor… Show more Mainly responsible the market development in European countries, such as the Netherlands, Sweden, Norway and Spain Directly responsible for the market development in the Netherlands Working out the brand development strategy, market promotion strategy and operation strategy together with local distributor Brand and product training to local distributor and their staff Working out effective operation plan together with local distributor Guidance the local distributor in term of buying, product training, market promotion plan Communication and negotiation with potential market Other projects negotiation and execution Planning and execution the International Department Collection Fair Show less
Peng Chen Skills
Peng Chen Education Details
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Haarlem Business SchoolInternational Business Management Studies
Frequently Asked Questions about Peng Chen
What company does Peng Chen work for?
Peng Chen works for 北京浩气恒通商贸有限公司
What is Peng Chen's role at the current company?
Peng Chen's current role is Galerie de Parfums - General Manager.
What schools did Peng Chen attend?
Peng Chen attended Haarlem Business School.
What skills is Peng Chen known for?
Peng Chen has skills like Marketing Communications, Fashion, Marketing, 营销战略, 营销传播, 公共关系.
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2alumni.nus.edu.sg, roche.com
1 (650) 2XXXXXXX
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