Peng Han Email & Phone Number

Shanghai

Report line: Marketing & Sales Director-SVP1. Lead Ubisoft China online & offline events and content marketing campaigns.2. Set annual strategy and team priorities to achieve Ubisoft's mid to long term business objectives.3. Based on Ubisoft global strategies, produce and build marketing events with a strategic vision to deliver quality experience and key marketing messages with Ubisoft brand purpose.1) OFFLINE (20+/year): HQ events (UBI Forward, Media Previews, Chinajoy… Show more Report line: Marketing & Sales Director-SVP1. Lead Ubisoft China online & offline events and content marketing campaigns.2. Set annual strategy and team priorities to achieve Ubisoft's mid to long term business objectives.3. Based on Ubisoft global strategies, produce and build marketing events with a strategic vision to deliver quality experience and key marketing messages with Ubisoft brand purpose.1) OFFLINE (20+/year): HQ events (UBI Forward, Media Previews, Chinajoy 2020-2024), Consumer events (UBI Experience Day, Bilibili World, Community gathering, etc.), B2B events (Licensing Summit & Show). 2) ONLINE (500+hrs/year): HQ events (UBI Forward online campaign, Game launch, Game Anniversary, etc.), China market live streaming campaigns (CNY, Sales campaign, Esports, KOL co-streaming, etc)4. Responsible for business-driven event results and continuously optimizing event animations and performance in collaboration with cross-functional teams, game developers, external business partners and governments.5. Identify 3rd-party partners and leverage resources from Bilibili, press group and sponsors to secure and maximize brand exposure for Ubisoft products.6. Team staffing management. Budget planning and allocating.7. Establish efficient communication pipelines with HQ. Present projects status and results in China market through text and data, to demonstrate China market’s difficulties and achievements for HQ's deeper understanding. Show less

Beijing

1. Annual products marketing strategy planning, including events, media buy, PR, promotion, etc.2. Plan and implement marketing events and collaboration with internal business teams (sales, PR, after-sales, etc.).3. Support regional sales and dealers on communications and events.4. Vendor pitch and management.5. Budget control.

Beijing

1. Establish Toyota’s media database for relationship buildup.2. Media relations and public opinion crisis management.3. Design and implement annual media cooperation campaigns and corporate communication campaigns.4. Vendor management.

Beijing

Account Executive

Master'S Degree In Social Science, Media Management

1) A communication program specialized in media management and integrated with global marketing strategy, corporate communication, public.

Bachelor Degree, Advertising

1) A general strategic communication program with the specialization of mass communications, marketing, public relations and advertising..