Linda Peng Email & Phone Number

• Promoted to lead, mentor, and manage the campaign management team while fostering a high-performance culture focused on achieving and exceeding campaign results and growing the existing client roster.• Continuously strengthen, build, and manage key relationships with Fortune 500 clients through strategic media planning, execution, and ongoing performance measurement.

• Strengthened Visual Capitalist’s key client relationships and agency partnerships with a focus on driving revenue and partner satisfaction.• Successfully grew and expanded partnerships through upsells, cross-sells, and consistent renewals by over-delivering on existing campaigns, maintaining regular touchpoints with clients through business reviews and campaign check-ins.• Utilized analytics and data-driven insights to evaluate campaign performance, optimize strategies, and drive continuous improvement, also leveraging these insights to enhance Visual Capitalist’s solutions.• Managed the entire campaign production process, from creative strategy to preparing analytic insights.• Liaised with cross-functional teams (sales, editorial, design, and marketing) to execute successful campaign rollouts.• Collaborated with the sales team on presale research and pitch deck.

• Focused on developing holistic performance marketing campaigns for local businesses.• Presented marketing solutions to business owners aimed at achieving measurable business results by understanding their marketing needs and target audiences.• Generated new business through referrals and consistently prospected, seeking out new revenue opportunities by strategically targeting underdeveloped industries.Key achievements:• Top 25% in Western Canada within first 100 days • Increase ARR of key accounts by up to 200%• FY2021 Q2: 102% of target• FY2021 Q1: 108% of target• FY2020 Q2, Q3 & Q4: Only person to win all sales initiatives despite COVID-19 challenges• FY2020 Q1: 105% of target

• Oversaw all company communications efforts, including branding, messaging, announcements and press releases.• Successfully raised Vanbex's brand awareness in the competitive Crypto/Blockchain space, and improved the company's SEO by publishing weekly content to major media publications such as Forbes, The Next Web, Entrepreneur Magazine, HuffPost and more.• Proven track record of crisis management, limited reputational impacts with detailed damage control strategies. Successfully created and implemented a crisis strategy plan on behalf of the company in less than 12 hours.• Built long lasting professional relationships by utilizing strength in communications, and created engaging narratives to pitch to media contacts.• Provided leadership on content marketing, kept tabs on the competitive landscape, and proactively stayed informed of industry trends.• Developed company wide quality standards by auditing every PR lead the company received, and saved company funds by implementing a more successful PR strategy that used less third-party resources.• Initiated a corporate voice standards guide that ensured a clear and consistent voice on all content and media outreach for the entire company.

• Top performer in department for 4 consecutive years (my entire employee lifespan). Sales driven results included being responsible for contributing over 50% of department wide quota on a monthly basis while also being responsible for the day to day management of my team.• Successfully grew and doubled the number of clienteles for 4 out of 6 leading digital brands under BroadbandTV throughout both 2016 and 2017.• Trained and mentored over 100 reps. Consistently exceed sales goals for myself and my team.• Drove senior level negotiations with leading influencers, C-level executives and agents pitching brand sponsorship integration, product design, growth and revenue opportunities through social media and content syndication.• Attended and managed public relations with key players at major industry conferences and events; successfully closing over 75% of sales leads generated during each conference.• Proactively assessed how current and prospective influencers measured up against their competition and what they needed to do in order to succeed in building a stronger online brand.• Recruited rightful candidates and clientele.• Winner of 1 Collaboration award & 2 Care awards.

• Performed 400% over sales reach out quota every month. • Designed marketing material to tackle ongoing business challenges. Tasks included creating pitch decks, customized value propositions, original proposals all packaged in a scalable and extensible solution that was used department wide.• Managed and grew my roster of digital influencers while successfully obtained new talent to this growing roster (eventually managed over 500 influencers).• The first and only person to successfully and consistently hit all three monthly sales KPIs set by department - this included reach outs, number of deals closed, and total digital impressions (size of deal closed).

Vancouver, Canada Area

• Planned and assisted Custom Premium Mobile Application Projects (iOS & Android).• Assisted in leading full-scale team of developers, QA, graphic and UI/UX designers. • Identified risks and issues proactively, kept project manager and team updated.• Tracked, analyzed, and reported project time and budget utilization. • Assisted and coached team members and clients with software and hardware issues.• Wrote scripts to automatically set up new machines.• Maintained help desk for all devices in the office.