Founded NOOK in 2020 to start a new phase.At NOOK, our mission is to drive brand relevance for our clients by tapping into NOOK’s unique value proposition of unparalleled connectivity to local market. Growing at the post-epidemic period, NOOK’s institutional knowledge, access to influential decision-makers, and distinct view into developing trends serve to propel upstream mobility for brands in the strategic planning process.

Deeply involved in sports industry, as the head of marketing division, he focused to unleash commercial capabilities of Tour de France and LaLiga in local market.Focus mainly on IP establishment, both in terms of strategic positioning and marketing implementation. Realize the development of two brands from "0" to "1".

He provided O2O marketing services for many Fortune 500 and internationally renowned companies. Delivered all phases of project servicing, which covers Brand establishment, Online Digital solutions, Media Communication, as well as Event Organization & Offline Operation. BRANDING/Bank of HUARUI, one of the earliest private bank in China marketDIGITAL MARKETING COMMUNICATION/Dow Chemical/DBS Bank/YONEX/Porsche (dealer group)MEGA EVENT MANAGEMENT/Ferrari Racing Day 2014/McDonald’s CRMD (TAIPEI) Convention/Galleria illy Cafe/BASF China Forum/Taiwan Trade Fair 2012CONGRESS & EXHIBITION ORGANIZER/Incentive Travel & Conventions, Meetings China (2010, 2011, 2014, 2015)/MoneyShow (2011, 2012)