Daniela Penkova

Daniela Penkova Email and Phone Number

Digital Marketing Manager @ Reader Digital Agency | SEO, PPC @ Reader Digital Agency
san diego, california, united states
Daniela Penkova's Location
San Diego County, California, United States, United States
Daniela Penkova's Contact Details
About Daniela Penkova

I have over 10+ years of experience in creating and executing effective online marketing strategies for local businesses. I conduct keyword research, on-page optimization, perform site audits, website structure optimization, technical SEO and optimize landing pages to enhance conversion rates including for PPC campaigns. I collaborate closely with copywriters to produce SEO optimized and valuable content. Moreover, I design, implement, and oversee social media campaigns on platforms such as Instagram and Facebook for a diverse range of clients. I have assisted numerous businesses in enhancing their online presence on Google for the long term. I have a well-established track record in SEO, social media and paid advertising.I am certified in Search Ads by Google and SEMrush Certification for SEO and stay updated with the latest industry trends.

Daniela Penkova's Current Company Details
Reader Digital Agency

Reader Digital Agency

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Digital Marketing Manager @ Reader Digital Agency | SEO, PPC
san diego, california, united states
Website:
readerdigital.com
Employees:
7
Daniela Penkova Work Experience Details
  • Reader Digital Agency
    Digital Marketing Manager/Strategist
    Reader Digital Agency Jun 2019 - Present
    Greater San Diego Area
    Work at an in-house Digital Agency which is part of San Diego Reader. Main key responsibilities include developing and implementing strategic plans to achieve client goals, tracking and reporting on SEO and paid campaign performance, and ensuring that projects are completed on time and within budget.Day-to-day responsibilities regarding SEO and paid ads tasks include: Keyword research and analysis: Identifying relevant and high-traffic keywords to targetCollaborate with copywriters and web designers to produce high quality optimized content and best landing pages to improve conversion rates and user experience.Develop and implement SEO strategies - on-page and off page website optimizationUsing web analytics tools (Google Analytics) to monitor, analyze the site traffic performance and keywords position in Semrush Set up goals in Tag Manager to measure the success of the campaign. Prepare KPI reports on Data Studio to present data in a clear and understandable manner to the client.Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and social media platforms (Facebook, Instagram) for a variety of clients. Manage all campaign budgets, monitor campaign spend, track and report the KPI performance of all campaigns;
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  • Reader Digital Agency
    Digital Marketing Expert
    Reader Digital Agency Sep 2017 - Present
    San Diego, California
    Working at Reader Digital Agency which is part of San Diego Reader. Reader Digital offers to the local businesses content creation, SEO, Local SEO, Social Marketing, Email Marketing and PPC.
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  • Autofusion
    Seo/Sem Manager
    Autofusion Dec 2015 - Dec 2017
    Greater San Diego Area
    Autofusion is a web development, SEO, and PPC management company specializing in automotive business. My responsibilities include:- Managed 15 + PPC accounts : Manage all aspects of the SEM process including account creation (properly link Adwords with Webmaster tools and Google Analytics), billing setup, campaign management, keyword research, bid management, create, test and optimize ad copy.- Making data-driven decisions around SEO tag optimization- Performing SEO analysis (keyword research, SEO technical audits, etc.)- Analysing competitors Local SEO Analyzing:- Optimizing Google My Business listings- Build, claim and delete duplicate citations manually, and through tools like Yext and Moz- Work with clients on phone verifications- Closely track citation building and correction progress- On-site local optimization
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  • Seo/Ppc Consultant
    Search Engine Optimization Consultant
    Seo/Ppc Consultant Aug 2015 - Dec 2015
    Greater San Diego Area
    Help businesses to achieve online visibility, get more leads from organic and paid search. Focused on technical site audits, on-page optimization, manage client’s pay-per-click (PPC) campaigns, set up reporting and ROI tracking in Google Analytics.- Consult and educate clients for the best SEO practices including how ranking work; how to improve conversion rate; how to increase organic traffic; how to escape from algorithmic or manual action penalties; interpret data in Google Analytics and etc.- Monthly reporting based on business goals, web site performance, keyword ranking- Develop and implement successful SEO campaigns- Work closely with developers to ensure successful client campaign performance
  • Ceatus Media Group
    Seo Analyst
    Ceatus Media Group Jan 2015 - Jul 2015
    Greater San Diego Area
    Ceatus is a web development and SEO company specializing in the medical and dental business industries. Worked as a member of a five person team to improve visibility of online presence of doctor`s websites and increase leads from organic search.Achieved results:- Performed technical site audits for potential clients (indexing, mobile usability, Panda and Penguin Penalty)- Analyzed doctor`s websites, developed strategies and improved search engine visibility- Managed and optimized multiple client`s Google AdWords campaigns and increased leads from paid search. - Integral part of helping become Google Partner Agency by setting up MCC, Google Partner account, passed the exams and implemented the best practices. - Improved the process of building and updating local citations by using effective tools- Optimized Google Pages along with client`s websites for local search, built citations and resolved local ranking issues
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  • Akm Holdings, Inc.
    Seo Analyst
    Akm Holdings, Inc. Jan 2014 - Dec 2014
    San Diego
    Local web development and SEO company serving small and mid-size businesses from different industries such as: dentistry, packaging, e-commerce websites, and lawyers.- Helped clients to improve ranking in search engine results for important business keywords and meet their goals, including maximize profits- Performed technical site auditing- Implemented on-page and conversion optimization, optimize site architecture and URL structures for maximize indexing, rankings, traffic volume and ROI- Performed local SEO optimization including: citation building, Google + Local Page, on-page optimization- Optimized social media profiles and improved social signals via Twitter, Facebook, Pinterest, Youtube, Linkedin.
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  • Hop Online Ltd.
    Seo Project Manager
    Hop Online Ltd. May 2011 - Jan 2014
    San Diego
    Digital marketing company offering SEO, PPC and complete online marketing solutions for companies in different industries all across the globe. Recognized as a trusted SEO company by MOZ and included on their prestigious Recommended Companies List. - Managed many projects at once for US and Bulgarian clients in the field of rentals, pay day loans, and attorney.- Developed and executed an natural SEO strategies and helped growing client`s business through the web- Analyzed competitors- Prepared monthly KPI reports (traffic, conversions, ranking) based on data in Google Analytics and completed set up goals. - Helped client`s business to rank in Google local results
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  • Address Real Estate
    Seo/Online Marketing Specialist
    Address Real Estate Jun 2008 - Apr 2010
    Sofia
    Address Real Estate is part of AG Capital focused on Bulgarian market. My responsibilities are:- Developing and implementing internet marketing strategies in order to increase on-line presence- Performed keyword research and competitor analysis; - Implemented link building strategy- Performed monthly reports - Established contacts with online media
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Daniela Penkova Skills

Seo Online Advertising Ppc Online Marketing Google Analytics Link Building Keyword Research Sem Google Adwords Social Media Marketing Blogging Google Webmaster Tools Web Marketing Web Analytics Local Search Advertising Marketing Social Media Digital Marketing Organic Search Search Advertising Public Relations E Commerce Conversion Optimization Seo Audits Search Engine Optimization Pay Per Click Local Seo Search Engine Marketing Analytics

Daniela Penkova Education Details

  • M3 Communications College
    M3 Communications College
    Integrated Marketing Communication

Frequently Asked Questions about Daniela Penkova

What company does Daniela Penkova work for?

Daniela Penkova works for Reader Digital Agency

What is Daniela Penkova's role at the current company?

Daniela Penkova's current role is Digital Marketing Manager @ Reader Digital Agency | SEO, PPC.

What is Daniela Penkova's email address?

Daniela Penkova's email address is dp****@****der.com

What schools did Daniela Penkova attend?

Daniela Penkova attended M3 Communications College.

What are some of Daniela Penkova's interests?

Daniela Penkova has interest in Sport Activities, Marketing, Travel.

What skills is Daniela Penkova known for?

Daniela Penkova has skills like Seo, Online Advertising, Ppc, Online Marketing, Google Analytics, Link Building, Keyword Research, Sem, Google Adwords, Social Media Marketing, Blogging, Google Webmaster Tools.

Who are Daniela Penkova's colleagues?

Daniela Penkova's colleagues are Brandon Keller.

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