At Cancha®, We believe in pursuing your dreams and seeing more of the world. We’re an innovative bag brand founded by former professional tennis player, Jack Oswald. Our mission is to design tools that empower people to pursue their passions, and it infuses everything we do. As a community of athletes and travellers, we stay curious about new ideas, places and people. And as a certified member of 1% For The Planet, we’re dedicated to demonstrating that mission-led business and the community it fosters can be a continual force for good. 
For more information, visit the company site at www.canchabags.com

A diverse, Maine-based marketing and sales organization with active retail, wholesale and luxury product consulting operations in a wide variety of industries.

As a volunteer board member at one of Maine’s premier libraries, I provided advice and commentary on financial operations, donor psychology and long term planning.

I served as the company’s interim GM to manage daily operations, marketing, retail growth projects and strategic development. During my contracted periods, Minerva grew from one retail storefront to three dispensaries with affiliated grow and accessory shops, and created a wholesale edibles operation.

We were a small, boutique marketing strategy firm that specialized in helping organizations realize their goals. We had an extensive background working in complex sectors such as aerospace, personal protective equipment, natural/organic tobacco, public safety, fly fishing hospitality, outdoor goods, food, adult beverages, legal cannabis and high net worth sectors. Mountain Town Dream Company worked closely with its clientele to develop domestic and international marketing plans, design communications programs, manage corporate reputations, and directly challenge their competitors. MTDC leveraged 18+ years of marketing industry experience and contacts to provide value, unique insights, and superior one-on-one service. In addition to their client services work, MTDC also created and marketed several of its own, stand-alone consumer brands and products.

As Sacred Garden's interim general manager, I oversaw all business operations and the organization's strategic business improvement activities. During my contract, I was able to increase gross sales receipts by 45%+ in less than 12 months, dramatically reduce overhead costs to improve profitability and implement multiple programs to attract new patient demographics. I also sourced and implemented advanced regulatory software, managed product development with a focus on market tracking, increased product profit margins through better procurement methods, created standard operating procedures and installed a highly effective middle management team including new extraction, kitchen, dispensary and inventory managers. In addition, I contracted a professional medical service for in-house patient evaluations, found corporate legal counsel, hired a new physician for the board of directors and served as Sacred Garden's representative at state government meetings.

Minerva Canna Group is the largest, non-profit producer of super premium medical cannabis and related supplies in the state of New Mexico. As contracted management, I formally handled the organization's marketing, public relations, media relations activities and several strategic business development projects including new product development and selection.

I served as the company's lead for consumer & strategic research. My department examined consumer trends, created innovative growth strategies (short-, mid-, & long-term), evaluated new natural product ideas, supported new product launches, worked directly with organic farmers, tracked corporate sustainability & philanthropy initiatives and developed viral/guerrilla marketing concepts. I primarily supported SFNTC's Natural American Spirit brand and occassionally supported the Dunhill and State Express super premium brands in the United States. Natural American Spirit is one of the fastest growing tobacco brands in the U.S. and holds the market's majority share on organic, additive-free, and natural tobacco products. SFNTC is a division of Reynolds American Inc.

I owned and operated a tiny fly fishing lodge near the legendary Big Horn River in southeastern Montana. We catered to serious fly fishermen and small fly shops who appreciated value and good customer service. The lodge sat in between all the major river access points and was located on the Crow Indian Reservation...near the Little Bighorn Battlefield National Monument (AKA: Custer's Battlefield).

As the category manager for a $30+ million channel, I led marketing, new product development, promotions, business development and public relations for humane non-lethal projectiles, aerosol deterrents, gas masks, and accessories. The channel presented unique marketing challenges due to complex state, ATF, DOT and international regualtions. When the use of deadly force by soldiers or law enforcement was not appropriate, Safariland's less lethal tools were often critical in subduing dangerous suspects. The following product lines were in my portfolio: Defense Technology, Monadnock, and Safariland.

I was responsible for the strategic marketing and public relations of all non-lethal public safety products & law enforcement body armor at BAE Systems Products Group (Safariland). I defined the marketplace, led the long-term growth initiatives, and served as a company spokesperson. I also developed the segments' 2009 and 2010 strategic marketing plans for the entire Products Group division.June 2008: Certified by the U.S. Department of Homeland Security as an Authorized User of Chemical-Terrorism Vulnerability Information (CVI)

I was the senior brand manager for the Safariland Armorwear and PROTECH Corrections body armor lines. I directed new sewn product development, all marketing and trade show programs, media relations, and business development. BAE Systems Products Group was previously Armor Holdings, headquartered in Jacksonville, Florida.

I was responsible for the marketing of CamelBak products to the goverment, military, and industrial markets. The position handled all media relations, advertising, new web development, trade show promotions, and product placement. I also sat on the company's merger & acquisition (M&A) and division’s product development teams. During my time at CamelBak, we had feature stories in the Wall Street Journal, LA Times, and Jane's Defence Weekly to name a few.

When I started with Raytheon in the DC area, I was responsible for external communications and media relations at Raytheon Strategic Systems. I was later promoted and transferred to El Segundo, CA to lead the external communications and marketing of intelligence, surveillance, and reconnaissance (ISR) technology programs across all of Raytheon's business units.

I wrote articles under the pen name E.M. Frost and covered counterinsurgency, special operations, and the international aerospace industry. Jane's Defence Weekly is distributed to more than 100 countries and thousands of government organizations on a weekly basis. On occassion, I also wrote articles for Jane's Intelligence Review.

I covered stories on the Congressional, international and domestic aerospace business desks. I was also the primary copy & production lead for the publication.