Write responses to chatbot user requests to improve chatbot performance.Evaluate chatbot responses to provide the user with the best answer to requests.Fact-check chatbot responses to eliminate the propagation of incorrect information.

Oversaw team of website managers, content creators, graphic designers, and social media experts and monitored team productivity. Analyzed website traffic to meet University’s application and enrollment KPIs, tweaking paid efforts and SEO as needed.Worked with academic leadership to compile market research and build marketing plan for new degree and certificate programs.Led efforts to promote University president’s recognition as 2023 Yidan Prize laureate, including organizing recognition video and social content.

Coordinated medical appointments, managed medication schedules, and communicated with healthcare providers for elderly mother.Assisted with daily activities such as bathing, dressing, and meal preparation.Handled budgeting, bill payments, and financial planning for household expenses.Offered companionship and emotional support, ensuring a positive and supportive environment.Balanced multiple tasks and responsibilities efficiently, demonstrating strong organizational skills.Addressed and resolved various challenges related to healthcare and daily living.

• Lead a team of two—staff writer and design specialist—that is responsible for more than 1,200 university-wide projects per year, including press releases, media outreach, website development and updates, photography and videography, newsletters, brand management, crisis communications, brochures and flyers, and special projects for the Office of the President.• Member of the university's Executive Leadership Team, which discusses, steers, and makes decisions on key university issues, policies, and initiatives.• Serve as lead communications professional on the University's Campus Health Task Force, which focuses on organizational management of and response to ever-changing COVID-19 policies and guidelines. • Executive edit biannual alumni magazine from editorial meetings and content creation to design and project management. Negotiated a 20% decrease in magazine printing costs at a time when paper costs were rising. • Lead all crisis communications, including responding to press requests, managing media inquiries, and proactive outreach to mitigate the potential negative impact of media exposure, working with general counsel as necessary. • Built relationships with area media outlets and successfully negotiated the university's first feature segment on WDVM, a Washington, D.C.-based TV station. • Integrated previously siloed units—University Athletics, Alumni Association, and Foundation—to develop a more cohesive and professional university brand structure. • Repositioned the Office of University Communications as a service unit within the university rather than a gatekeeper or policing group. • Created a university-wide communications council to open lines of communication and build trust among key academic and administrative leaders.

Created a paid digital publication and related online community for cross-stitch enthusiasts who were unimpressed by traditional stitching magazines, mostly published in the United Kingdom. First issue published February 2020—completely written, designed, and marketed by me. Created Facebook and YouTube communities that included daily original stitching patterns, weekly YouTube sessions, and social media-driven conversations. Branched out to selling original patterns and subscription boxes.

• Built and executed first comprehensive commercial sales and marketing plan with the goal of achieving 25% revenue growth per service line (residential and commercial).• Created competitive pricing strategies for new markets, new products, and new geographic locations.• Streamlined internal processes to gather vital data necessary to make product and pricing decisions.• Replaced outdated martech in order to improve lead and order tracking, campaign ROI, and ad performance.

• Developed and executed marketing, advertising, social media, franchising, and merchandising plans for various small B2B and B2C businesses, including SaaS, financial, not-for-profit, and media organizations.• Conceptualized creative marketing and communications tactics to help clients meet their business, sales, marketing, website, brand, and/or reputation goals.• Created and maintained websites – from navigation to content – based on client needs. • Generated and maintained databases for media contacts, sales development, and publication recipients.• Built digital campaigns – from online advertising to email marketing – to build sales pipelines.• Spoke to business and educational groups on topics such as small business marketing and social media.

Serve as the sole marketing and outreach representative in a new growth market. Responsible for providing sales opportunities to both commercial and residential sales teams.

• Led 11-person team charged with supporting the marketing and communications needs of the largest academic unit at Penn State University, which serves more than 10,000 students, almost 300 tenured and tenure-track faculty, more than 300 staff members, and almost 92,000 living alumni worldwide.• Innovated position, including creating first strategic marketing plan; analyzing current marketing pieces; assessing effectiveness of communications tactics; and building rapport and creating buy-in among 12 College department heads, six deans and more than a dozen program directors. • Researched, specified, selected, and oversaw deployment of the College’s first content management system.• Re-imagined College website system, bringing more than 15 disparate websites under one central structure, navigation, design, and information architecture. • Built first cohesive brand for College, based on stakeholder feedback, institutional brand standards, and strategic direction for the organization. • Revamped College magazine, Engineering Penn State, to expand distribution, improve strategic purpose, and reduce costs. • Launched first College e-newsletter, distributed to almost 60,000 stakeholders, in order to engage alumni and influence leaders at peer institutions; maintaining at least 24% open rate and 10% click-thru rate.• Integrated strategic messaging throughout all communications channels - including website, social media, online and printed advertising, onsite postering and video messaging, printed materials, e-marketing programs, and recruiting efforts.• Improved student communications to build consistent and positive messages through all touch points of the communications chain. • Worked directly with Dean of the College of Engineering to build an organizational culture that encourages and supports marketing and communications as a valuable part of serving College stakeholders.

• Created and executed strategic marketing and communication plans for healthcare system service lines and physicians – assessing which marketing, media, and PR channels are best suited for the goals of the project and the allowed budget.• Developed effective marketing communication products such as flyers and brochures with the help of external agencies, vendors, and freelancers, when necessary.• Selected and planned media - radio, TV, video - to communicate message to appropriate audience on designated budget.• Planned and executed social media marketing presence, including growing Facebook and blog efforts.• Trafficked department work load to offer the most responsive service for internal clients and community partners.• Edited and contributed content to e-newsletters and magazine for community members and employees.

• Served as key marketing professional for privately held email service provider/software developer which caters to trade associations, publishers, and higher education institutions.• Wrote and designed marketing collateral, white papers, tutorials, and monthly newsletters. • Negotiated advertising and trade show contracts and executed all programs and events. • Identified speakers for regular webinar sessions and coordinated all logistics for the execution of their events.• Managed social networking presence for LinkedIn, Facebook, and Twitter as well as all SEM efforts.

• Conceptualized and wrote copy for all membership solicitations – 60+ direct mail and e-mail efforts – for the largest dues-paying alumni association in the world. • Managed special membership projects such as all renewal series, new donor programs, stewardship initiatives, and member welcome efforts.• Coordinated development and growth efforts of Blue and White Society, the student contingent of the Penn State Alumni Association, at all 24 University campuses.

• Proprietor of physical retail operation, which sold all hand-crafted jewelry, home décor, accessories, purses, bath & body products, photography, and greeting cards.• Managed and developed portfolio of 25+ consignees who used Savvy State College as their exclusive retail outlet.• Transacted all business associated with running a retail operation including, but not limited to, sales/customer service, marketing, advertising, PR, business development, accounting, information technology, and inventory management.• Developed partnerships with other retail outlets to cross-sell merchandise, create mutually advantageous promotions, and uncover low-cost, guerilla marketing channels.• Hosted customer appreciation events which showcased artists and increased per-ticket sales by as much as 50%.

• Developed and executed marketing communications plan for $44 million tax and accounting software company.• Art directed all marketing collateral and direct response efforts—over 200 sales-generating marketing efforts and 100 product branding efforts—with budget of $2 million (not including salaries). • Contributed to marketing, branding, product, sales, website and operations strategy through involvement in regular VP-level meetings.• Maintained 92% product renewal rate despite drastic price and product changes and 30% mid-year budget cut. • Spearheaded development of ATX’s first-ever online renewal program which contributed to the strongest early-renewal period in the company’s history. • Re-engineered online renewal tool for use as web ordering portal for all marketing efforts, leading to a surge of web orders for FY2006 (21% of all orders), reducing call center volume and saving telemarketing dollars. • Managed 4-member creative and marketing team.• Reorganized marketing department by creating team of ‘utility players’ to increase departmental efficiencies, realizing a savings of approximately 18% in salary/benefit expense for FY2006 without compromising work quality or volume.• Revamped all product packaging components, presenting a more professional product to ATX customers.• Served on product development teams for both the tax preparation and tax research sides of the company.• Directed all public relations activities including writing press releases and managing press contacts.

• Responsible for first formal corporate branding campaign, including creation of new logo, business suite materials, brochure and accompanying folder, and all related marketing and sales collateral.• Managed creation of company’s first website, including writing copy and refining user interface.• Developed first company-wide, user-friendly contact management database which allowed all employees to track interaction with sales prospects, existing clients and vendors.• Instrumental in development of Uni-Tec’s first strategic plan in 7 years, the first plan to include participation by all key management staff rather than only by owners. • Handled all promotional vehicles including advertising, public relations, events and direct mail.• Saved the company approximately $25,000 over the course of 9 months by refining business processes and eliminating the “business as usual” mentality among all company “marketers.”• Created first Marketing Internship program, found suitable intern prospects then managed their development and workload – doing so at no expense to the company.

• Created first tactical, integrated Marketing Plan for a pre-IPO Application Service Provider (ASP) serving business-to-business publishers.• Managed annual marketing budget of $675,000.• Researched, interviewed and selected new PR and creative agency.• Planned and executed all marketing efforts including print/online advertising and database marketing.• Worked with senior management to fuse marketing efforts with new product development plans.• Re-worked logic for relational database in order to sync with InfoXpress business processes.• Trained staff on proper database procedures, including creation of training documentation.• Interacted with outside PR and creative firms for an integrated communications effort.• Found and organized sponsorship and speaking opportunities for maximum industry exposure.• Negotiated ad contracts with various publications, including obtaining merchandising opportunities.

• Solely responsible for planning, creating and implementing all advertising, marketing and promotion efforts.• Managed annual marketing budget of $120,000.• Evaluated production and delivery methods for several credit union programs, saving over $40,000 per year.• Handled all media involvement from negotiating contracts to creating and placing ads. • Created new avenues and programs for bolstering credit union’s loan portfolio.• Planned involvement in and attended relevant trade shows, expos and community events.• Created and implemented long-range development plan for the web site, psfcu.org. • Designed, wrote and managed production for monthly newsletter.

• Spearheaded marketing and promotion efforts for Business Week Online, consisting of 3 products: businessweek.com, Business Week Online on AOL and Maven, Business Week’s Computer Buying Guide.• Worked with ad agency to develop creative and media plans designed to drive traffic to Business Week Online.• Managed all aspects of Business Week sponsorships including awards galas, trade shows and charity events.• Promoted Business Week to technology advertisers via direct mail efforts, advertising and events.• Worked with Business Week Online technology staff to develop and implement online projects for clients.• Trafficked work through in-house and freelance creative team while maintaining brand standards.• Managed Marketing Assistant, including career development and project tracking and delegation.• Developed promotional tie-ins, value-added programs and joint ventures for clients.• Managed high volume of projects in wide array of business categories, most notably the financial industry.• Promoted Business Week-branded programs via display ads, brochures and mailings.• Wrote sales presentations and marketing materials for ad sales staff worldwide.• Coordinated projects with in-house and freelance designers, illustrators and photographers.• Created and maintained Business Week’s first formal marketing database of 1,100 client contacts.

•Developed promotional tie-ins, value-added programs and joint ventures for clients.•Managed high volume of projects in wide array of business categories, most notably the financial industry.•Promoted Business Week-branded programs via display ads, brochures and mailings.•Wrote sales presentations and marketing materials for ad sales staff worldwide.•Coordinated projects with in-house and freelance designers, illustrators and photographers.•Created and maintained Business Week’s first formal marketing database of 1,100 client contacts.

•Negotiated and implemented branding programs with corporate clients, netting 10,000 subscriptions/year.•Produced promotional materials, brochures, direct mail and space advertising.•Implemented marketing campaigns, including starting a subscription effort targeting MBA programs.

•Interacted daily with 12 District Managers to create sales pieces for distribution to client companies.•Designed and produced various ads and promotional pieces.•Tracked mail pieces from creative, approval and printing stage through distribution.•Prepared artwork for ad insertion, printing and special client programs.

•Executed and analyzed mail plans including selecting/ordering lists and coordinating with printers/vendors.•Tracked cost and response of 4 direct mail efforts for each of 6 different products.•Wrote copy for business-to-business ads.