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Penny Goodwin Email & Phone Number
SVP of Loyalty and CRM
at
Seminole Hard Rock Support Services
1 work email found
@icims.com
4 phones found area 702 and 504
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
SVP of Loyalty and CRM
Location
Las Vegas, Nevada, United States
Company size
Who is Penny Goodwin? Overview
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Quick answer
Penny Goodwin is listed as SVP of Loyalty and CRM at Seminole Hard Rock Support Services, a company with 462 employees, based in Las Vegas, Nevada, United States. AeroLeads shows a work email signal at icims.com, phone signal with area code 702, 504, and a matched LinkedIn profile for Penny Goodwin.
Penny Goodwin previously worked as SVP of Loyalty & CRM at Seminole Hard Rock Support Services and SVP Marketing Design & Operations (Enterprise) at Caesars Entertainment Corporation. Penny Goodwin holds Bachelor'S Degree, Accounting from University Of Nevada-Las Vegas.
Company email context
Email format at Seminole Hard Rock Support Services
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{first}.{last}@icims.com
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Profile bio
About Penny Goodwin
A savvy and forward-thinking Senior Marketing Executive specializing in the gaming/hospitality sector, with extensive experience leading change, providing innovative solutions for organizations and achieve results. A proven track record of consolidation, standardization and efficiency while driving key marketing objectives. Excels at applying a highly analytical skillset to all initiatives to mitigate waste and achieve timely and desired expectations. Develops vision and actionable plan to achieve stakeholders on-going goals. A driven and dynamic leader who promotes an effective marketing arm through proper planning and leadership.
Listed skills include Leadership, Direct Marketing, Gaming Industry, Team Building, and 28 others.
Current workplace
Penny Goodwin's current company
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Seminole Hard Rock Support Services
13 roles · 39 years
Penny Goodwin work experience
A career timeline built from the work history available for this profile.
Svp Of Loyalty & Crm
Current
Oct 2020 - Present
Svp Marketing Design & Operations (Enterprise)
- Reported to the CMO, oversaw the day-to-day operations of 280+ team members who build, execute and communicate offers for 35+ properties through Direct Mail, Email, and digital channels; facilitates creative.
- Implemented Agile methodology to deliver 550+ new creative assets required to open Caesars’ Dubai property in a tight timeline (3 months).
- Championed business process improvement through robotic process automation (BOTS).
- Facilitated 18% increase in Direct Marketing (DM) campaign builds while reducing staff.
- Implemented self-serve creative tool for properties, reducing SLA for simple signage from three days to one day.
- Identified, developed, and implemented Caesars DAM (Digital Asset Manager) for company to utilize delivering significant gains: 1. Reduced time to find assets, thus allowing enterprise to redeploy labor valued at.
2018 - 2020
~2 yrs
Vice President (Vp) Of Marketing Logistics (Enterprise)
- An Enterprise Shared Services role that began with direct and e-mail marketing oversight and gradually expanded responsibilities. Adding interactive marketing team in 2015 to the larger group (building offer execution.
- Established and implemented formal shared-services organization, consolidating all property specific Direct Marketing teams across organization into four Direct Marketing Centers (DMC's).
- Standardized processes, identified and developed tools to support centralized approach to marketing.
2011 - 2018
~7 yrs
Vice President (Vp) Relationship Marketing - Nevada Region
- Responsible for strategic direction and implementation of all Direct Marketing and Internet Marketing campaigns supporting 13 Caesars Entertainment resorts located in Nevada. Oversaw team of 45 employees who execute.
- Consolidated Las Vegas team and integrated Planet Hollywood Resort Hotel and Casino into Las Vegas campaigns (February 2010).
- Appointed by Regional President to Vice President of Relationship Marketing for Nevada in August 2009 – overseeing strategic direction and management of Harrah’s Lake Tahoe, Harvey’s Lake Tahoe, and Harrah’s Reno.
- Integrated Imperial Palace into Harrah’s DM campaigns (August 2007).
- Appointed by Regional President to Vice President of Relationship Marketing for southern Nevada in 2007, with responsibility for consolidating two teams and integrating four CET resorts into Las Vegas direct marketing.
2005 - 2011
~6 yrs
Director Of Revenue Management - Rio All-Suite Hotel & Casino, And Harrah’S Las Vegas
* Formerly known as Harrah's Entertainment *Facilitated hotel room management and yielding of Harrah’s Las Vegas and Rio All-Suite Hotel & Casino. Managed and reported on all segments of the business. Placed best customers in each hotel room, using proactive marketing of all segments as main mechanism. Coordinated with leaders in all segments to implement.
2005 - 2005
Director Relationship Marketing - South Nevada Region
* Formerly known as Harrah's Entertainment *Oversaw strategic direction and execution of all direct marketing and internet marketing campaigns supporting Harrah’s Las Vegas, Rio All-Suite Hotel & Casino, Harrah’s Laughlin, and Harrah’s Laughlin flight program.
2003 - 2005
~2 yrs
Director Planning & Analysis - Rio All Suite Hotel & Casino And Harrah'S Las Vegas
* Formerly known as Harrah's Entertainment *Consolidated Rio All Suite Hotel & Casino and Harrah's Las Vegas Planning & Analysis departments and streamlined team. Led efforts to fully utilize best practices from both groups to improve overall analytical support to operating and marketing management teams. Supervised team of 11 analysts. In addition to.
2002 - 2003
~1 yr
Manager Planning & Analysis - Harrah’S Las Vegas
* Formerly known as Harrah's Entertainment *Managed team of five analysts. Provided analytical support for operating and marketing management, and fielded recommendations regarding key strategic operating and marketing initiatives. Facilitated analysis of hotel, retail, F&B, marketing, casino marketing and gaming support. Identified, developed, and rolled.
2000 - 2002
~2 yrs
Planning & Analysis Senior Analyst
* Formerly known as Harrah's Entertainment *Mastered all standard reports and analyses. Acted as key trainer for department. Led budgeting process. Named key user of budgeting tool and prepared annual plan presentation. Drafted and developed host and National Casino Marketing production reports. Cross-trained in Internal Audit resulting in an offer to join.
1999 - 2000
~1 yr
Planning & Analysis Analyst
* Formerly known as Harrah's Entertainment *Conduced analysis on overall property performance, as well as slot and table performance. Oversaw marketing analysis. Developed host performance reporting (served as basis for reports used today).
1998 - 1999
~1 yr
Sergeant First Class - Us Army Reserve
Assumed various roles within military intelligence field. Maintained top-secret security clearance with SCI. Additional duties included Training NCO for MI specialty and Supply Sergeant. Awarded instructor credentials.
1992 - 2001
~9 yrs
Sergeant (E-5)
Assumed military intelligence position with Chinese language specialty. Earned top-secret security clearance (SCI).
1987 - 1992
~5 yrs
2 education records
Penny Goodwin education
Bachelor'S Degree, Accounting
University Of Nevada-Las Vegas
Education record
University Of Hawaii At Manoa
FAQ
Frequently asked questions about Penny Goodwin
Quick answers generated from the profile data available on this page.
What company does Penny Goodwin work for?
Penny Goodwin works for Seminole Hard Rock Support Services.
What is Penny Goodwin's role at Seminole Hard Rock Support Services?
Penny Goodwin is listed as SVP of Loyalty and CRM at Seminole Hard Rock Support Services.
What is Penny Goodwin's email address?
AeroLeads has found 1 work email signal at @icims.com for Penny Goodwin at Seminole Hard Rock Support Services.
What is Penny Goodwin's phone number?
AeroLeads has found 4 phone signal(s) with area code 702, 504 for Penny Goodwin at Seminole Hard Rock Support Services.
Where is Penny Goodwin based?
Penny Goodwin is based in Las Vegas, Nevada, United States while working with Seminole Hard Rock Support Services.
What companies has Penny Goodwin worked for?
Penny Goodwin has worked for Seminole Hard Rock Support Services, Caesars Entertainment Corporation, and Us Army.
How can I contact Penny Goodwin?
You can use AeroLeads to view verified contact signals for Penny Goodwin at Seminole Hard Rock Support Services, including work email, phone, and LinkedIn data when available.
What schools did Penny Goodwin attend?
Penny Goodwin holds Bachelor'S Degree, Accounting from University Of Nevada-Las Vegas.
What skills is Penny Goodwin known for?
Penny Goodwin is listed with skills including Leadership, Direct Marketing, Gaming Industry, Team Building, Database Marketing, E Commerce, Vip, and Loyalty Marketing.
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