Penny Koppel Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

•Generated more than $25M in annual sales with client focus on national and regional accounts at Bed Bath & Beyond (BBB), Belk and Home Depot.•Increased online sales at BBB by 197 percent in 2018 and 45 percent in 2019, and consistently achieved or exceeded sales plan.•Renegotiated long-standing contract terms with BBB resulting in forecasted $400K savings in 2020. •Controlled $4M promotional, markdown, and advertising budget.•Developed and presented business strategy specific to accounts, brand direction, and initiatives to top Senior Leadership at Retailer line review and top-to-top meetings. •Consistently analyzed business to identify growth opportunities and offer alternatives for underperforming items and programs.•Collaborated with internal teams to streamline launch material mailings process resulting in company savings of more than $200K in 2019. •Managed Support Services team in ensuring accurate forecasts and timely ordering and shipping.•Developed innovative launch campaign for exclusive product.•Negotiated reduced pricing for advertising space in circulars and email across multiple brands and product categories. •Maximized business potential for each product category through collaboration with multiple buyers at BBB.•Ensured store assortments consisted of proper product offering and expanded e-commerce business to boost revenue.•Customized pricing in line with requirements and company internal margin requirements.•Reviewed and updated assortments, determined product exit strategies, collaborated with Business Development to create customized products, and determined pricing at key retailers on a seasonal basis.

•Managed, trained and developed 2-member sales team managing $25M in annual revenue for regional and national accounts in the Gourmet Cookware Division.•Account base included Kohl’s, BBB, Bon Ton, Military, Kitchen Collection, JC Penney, Brandsmart, Fred Meyer, Meijer, Boscov’s, Sears, Bluestem and Seventh Avenue. •Assessed effectiveness of sales representatives and implemented courses of action to rectify weaknesses.•Supervised sales strategy, training, team structure and communication of sales program.

Vallejo, California, United States

•Owned business strategy for Gourmet Cookware Division and results for $16M sales territory.•Managed all factors of product sales, education and brand awareness initiatives for BBB, Linens N Things, Belk, Bloomingdales, Fortunoff, Gabriel Brothers, Hecht’s, Lowe’s, Ross Stores, BJ’s and Rymax.•Developed and implemented new and customized sales strategies to update product lines.•Hired, trained and mentored Junior Account Executive.•Developed and implemented import order tracking form

Vallejo, California, United States

•Developed relationships with Regional and National Retailers and provided individualized customer service to maintain longevity of accounts.•Account responsibilities included Beall’s, Bon Ton, Brandsmart, Hecht’s, JC Penney, Lowe’s, Proffitt’s, Burdine’s, Rich’s, Lazarus and Goldsmith. •Identified and achieved standards and expectations consistently exceeding annual sales goals.•Oversaw book of business with 9 customers worth $11M in annual sales.•Made actionable and insightful recommendations for new products, extensions and enhancements.

New York, New York, United States

•Exceeded sales goal by 11 percent in 2002.•Increased profitability by 9 percent through successfully executing strategic merchandising and sales plan.•Developed and negotiated financial plans for 8 departments within children’s division of Bloomingdales, Rich’s, Lazarus and Goldsmith.

New York, New York, United States

•Represented 4 licenses products for major young men’s brand with products including bags, gloves underwear and hats. •Generated new business by introducing importance of accessories to young men’s buyers and management at major department stores.•Maximized product presence by maintaining and expanding existing business in major chain and department stores nationwide.•Built brand awareness and expanded products into specialty stores by attending regional trade shows.

New York, New York, United States

New York, New York, United States

Bachelor Of Science - Bs, Marketing

Associate Of Applied Science, Fashion Buying And Merchandising