Penny Koppel Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

Greater Atlanta Area

• Generated more than $25M in annual sales with client focus on national and regional accounts at Bed Bath & Beyond (BBB), Belk and Home Depot.
• Increased online sales at BBB by 197 percent in 2018 and 45 percent in 2019, and consistently achieved or exceeded sales plan.
• Renegotiated long-standing contract terms with BBB resulting in forecasted $400K savings in 2020.
• Controlled $4M promotional, markdown, and advertising budget.
• Developed and presented business strategy specific to accounts, brand direction, and initiatives to top Senior Leadership at Retailer line review and top-to-top meetings.
• Consistently analyzed business to identify growth opportunities and offer alternatives for underperforming items and programs.

• Managed, trained and developed 2-member sales team managing $25M in annual revenue for regional and national accounts in the Gourmet Cookware Division.
• Account base included Kohl’s, BBB, Bon Ton, Military, Kitchen Collection, JC Penney, Brandsmart, Fred Meyer, Meijer, Boscov’s, Sears, Bluestem and Seventh Avenue.
• Assessed effectiveness of sales representatives and implemented courses of action to rectify weaknesses.
• Supervised sales strategy, training, team structure and communication of sales program.

Vallejo, California, United States

• Owned business strategy for Gourmet Cookware Division and results for $16M sales territory.
• Managed all factors of product sales, education and brand awareness initiatives for BBB, Linens N Things, Belk, Bloomingdales, Fortunoff, Gabriel Brothers, Hecht’s, Lowe’s, Ross Stores, BJ’s and Rymax.
• Developed and implemented new and customized sales strategies to update product lines.
• Hired, trained and mentored Junior Account Executive.
• Developed and implemented import order tracking form

Vallejo, California, United States

• Developed relationships with Regional and National Retailers and provided individualized customer service to maintain longevity of accounts.
• Account responsibilities included Beall’s, Bon Ton, Brandsmart, Hecht’s, JC Penney, Lowe’s, Proffitt’s, Burdine’s, Rich’s, Lazarus and Goldsmith.
• Identified and achieved standards and expectations consistently exceeding annual sales goals.
• Oversaw book of business with 9 customers worth $11M in annual sales.
• Made actionable and insightful recommendations for new products, extensions and enhancements.

New York, New York, United States

• Exceeded sales goal by 11 percent in 2002.
• Increased profitability by 9 percent through successfully executing strategic merchandising and sales plan.
• Developed and negotiated financial plans for 8 departments within children’s division of Bloomingdales, Rich’s, Lazarus and Goldsmith.

New York, New York, United States

• Represented 4 licenses products for major young men’s brand with products including bags, gloves underwear and hats.
• Generated new business by introducing importance of accessories to young men’s buyers and management at major department stores.
• Maximized product presence by maintaining and expanding existing business in major chain and department stores nationwide.
• Built brand awareness and expanded products into specialty stores by attending regional trade shows.

New York, New York, United States

New York, New York, United States

Bachelor Of Science - Bs, Marketing

Associate Of Applied Science, Fashion Buying And Merchandising