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Penny Macpherson is listed as Managing Director Durban at Publicis Groupe Africa at Publicis Groupe Africa, a with 62 employees, based in Durban, Kwazulu-Natal, South Africa. AeroLeads shows a matched LinkedIn profile for Penny Macpherson.
Penny Macpherson previously worked as Managing Director Durban at Publicis Groupe Africa and Account Director at Dbn - Liquorice Africa. Penny Macpherson holds Master Of Business Administration (Mba), Finance And Financial Management Services from University Of Kwazulu-Natal / University Of Natal.
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I am the Managing Director Durban of Publicis Groupe Africa and was previously the MD Durban of Digitas Liquorice, one of Africa's leading digital marketing agencies. Over the past 25 years as a marketing consultant and agency manager/owner, I’ve used my entrepreneurial spirit and passion for marketing to grow many of Africa’s biggest brands. I have 25 years of marketing/digital experience and my passion is marketing, strategy and all things digital. I believe a strong focus on measurement and business ROI is key to the success of all projects.I previously worked with the Liquorice team to build innovative integrated marketing programs that have been rolled out across Africa that link ATL, social, mobile, web, CRM, SEO & apps.
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Durban Area, South Africa
CDU lead South African hub (Body and PAC) for Publicis One Touch a bespoke marketing transformation partner for NIVEA worldwide. Publicis Groupe and Beiersdorf have created Publicis One Touch for their next digital transformation, a new type of agency model based on agility and interdisciplinary design.
Penny manages the Liquorice Durban office which has a team of client service, strategy and a small social team. She oversees strategic consulting, digital brand development for all Durban and African business which includes OMO, Sunlight, Surf, Ola, Magnum, Cornetto, Paddlepop, Flora, Rama/ Blue Band, Royco, Robertsons, Vaseline and SA Home Loans.
After returning from having her first child in 2001 and selling her shares held in the company; Penny's new responsibilities included marketing the company, as well as project management and consulting to clients on a number of specialist areas including marketing strategy, CRM and custom software design and development.Penny also managed the relationships with the following Key accounts: RMB Asset Management, Spar, Momentum Wealth, Illovo Sugar, Albaraka Bank, South Coast Tourism, Trade & Investment KZN, Pikitup and Petro AgenciesResponsibilities include business analysis, project management, product quality, sales targets, tender preparation and presentations, managing project scope creep and managing budgets.
Responsibilities included maintaining and increasing the profitability of the Company, maintaining and increasing the sales targets as well as assessing, and if necessary correcting, the overhead structure and staffing requirements of the Company to maximize profitability. Other areas of responsibility included expanding the Company’s business through the securing of new clients, networking and maintaining alliances, motivating and directing the management team as well as the Setting the budgets and presentation of management accounts including income statements, cash flow, schedule of orders received but not yet fulfilled, forecast of prospective orders and sales for the next six months and balance sheets.
Johannesburg Area, South Africa
I was a founding partner of this New Age Design Company specialising in websites, intranets, CD-ROM and speaker-support presentations.Skills & Achievements: • Managed rapid increase in client base. Client list included:- BMW, Illovo Sugar, Group 5, Oracle SA, Guard Bank, Investec Bank.• Development of BMW’s first internet and intranet web sites.• Development of multiple multimedia presentations for Investec Bank. Reason for leaving: Sold business and had a restraint of trade in the JHB region.
Johannesburg Area, South Africa
Skills & Achievements: • SPADA award for Tiedegil's packaging (a range of baby products)Reason for leaving: Left to pursue my goal of setting up a digital agency.
Other employees you can reach at publicisafricagroup.com. View company contacts for 62 employees →
Motau Mashigo
Colleague at Publicis Groupe AfricaCity Of Johannesburg, Gauteng, South Africa
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Najwa Millward
Colleague at Publicis Groupe AfricaCity Of Cape Town, Western Cape, South Africa
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Matshego Kwenane
Colleague at Publicis Groupe AfricaCity Of Johannesburg, Gauteng, South Africa
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Anna Ofori
Colleague at Publicis Groupe AfricaGhana
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Tyra Govender
Colleague at Publicis Groupe AfricaJohannesburg, Gauteng, South Africa
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Marieta Mazz Dercksen
Colleague at Publicis Groupe AfricaCity Of Johannesburg, Gauteng, South Africa
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Neo Mojanaga
Colleague at Publicis Groupe AfricaGauteng, South Africa
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Yvette Retief
Colleague at Publicis Groupe AfricaCity Of Johannesburg, Gauteng, South Africa
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Pooven Moonsamy
Colleague at Publicis Groupe AfricaCity Of Johannesburg, Gauteng, South Africa
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Taffy Chisina
Colleague at Publicis Groupe AfricaCity Of Johannesburg, Gauteng, South Africa
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Dissertation covered the development of a balanced scorecard that aims a measuring the effectiveness of e-commerce. This model measures.
Quick answers generated from the profile data available on this page.
Penny Macpherson works for Publicis Groupe Africa.
Penny Macpherson is listed as Managing Director Durban at Publicis Groupe Africa at Publicis Groupe Africa.
Penny Macpherson is based in Durban, Kwazulu-Natal, South Africa while working with Publicis Groupe Africa.
Penny Macpherson has worked for Publicis Groupe Africa, Dbn - Liquorice Africa, Liquorice Digitaslbi, Epages.Net, and Mozaic Digital Design.
Penny Macpherson's colleagues at Publicis Groupe Africa include Motau Mashigo, Najwa Millward, Matshego Kwenane, Anna Ofori, and Tyra Govender.
You can use AeroLeads to view verified contact signals for Penny Macpherson at Publicis Groupe Africa, including work email, phone, and LinkedIn data when available.
Penny Macpherson holds Master Of Business Administration (Mba), Finance And Financial Management Services from University Of Kwazulu-Natal / University Of Natal.
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