The Australian and New Zealand Children’s Haematology/Oncology Group (ANZCHOG) is the peak professional body for paediatric oncologists and health professionals who care for children with cancer. We spearhead national initiatives to enhance communication, networking, and education. ANZCHOG is also the national cooperative clinical trials group for childhood cancer, actively working with trial consortia worldwide to ensure Australian and New Zealand children can access the latest… Show more The Australian and New Zealand Children’s Haematology/Oncology Group (ANZCHOG) is the peak professional body for paediatric oncologists and health professionals who care for children with cancer. We spearhead national initiatives to enhance communication, networking, and education. ANZCHOG is also the national cooperative clinical trials group for childhood cancer, actively working with trial consortia worldwide to ensure Australian and New Zealand children can access the latest promising cancer treatments.Achievements to date: - Led the development of ANZCHOG’s communications, marketing, advocacy and engagement strategies and identified opportunities for growth and partnerships- Built the credibility and profile of ANZCHOG through brand repositioning and an integrated approach to content development across digital channels, policy, advocacy, and media plans. Introduced social media channels, e-newsletters, a membership platform and a UX-designed website - Collaborated with partners, board, team and stakeholders to co-design a wider sector advocacy approach and build mutually beneficial relationships for income diversification - Strengthened media confidence, thought leadership and engagement efforts from the team and board and leveraged external relationships to achieve wider and more effective coverage. Show less

Penned for Purpose delivers tailored strategic communications, marketing, engagement and media advice to a diverse range of social purpose clients, including small businesses, large corporate entities, not-for-profits, social enterprises and local, state and federal government programs.Services range from consultancy to developing and implementing communication strategies, media campaigns, stakeholder and community engagement, content design and advice, communications materials, report… Show more Penned for Purpose delivers tailored strategic communications, marketing, engagement and media advice to a diverse range of social purpose clients, including small businesses, large corporate entities, not-for-profits, social enterprises and local, state and federal government programs.Services range from consultancy to developing and implementing communication strategies, media campaigns, stakeholder and community engagement, content design and advice, communications materials, report production and event management.Past clients include: - PwC Australia - IF Consulting - Cardinia Shire Council - Knox City Council - Victorian Department of Government Services - Victorian Department of Education Show less

The LVA was a Victorian Government Authority that advocated for and worked with the local community, partners, industry, academia and all levels of government to drive positive change. Our focus was on economic development, growth opportunities, and job creation as Gippsland transitioned towards renewable energy. Reporting to the CEO, my role included providing strategic advice to the executive team, department, and minister’s office and leading the entire LVA's communications… Show more The LVA was a Victorian Government Authority that advocated for and worked with the local community, partners, industry, academia and all levels of government to drive positive change. Our focus was on economic development, growth opportunities, and job creation as Gippsland transitioned towards renewable energy. Reporting to the CEO, my role included providing strategic advice to the executive team, department, and minister’s office and leading the entire LVA's communications, marketing, and media functions.Key Achievements: • Significant growth in all LVA communication channels reach and engagement, including website, digital marketing and social media platforms• Achieved a tangivble increase in awareness and support for "Gippsland 2035", the Victorian Government’s policy framework guiding the region through significant change. This success fostered trust in government, enhanced partnerships with key collaborators, and engaged groups across all priority audiences.• Achieved efficiencies and increased program effectiveness through initiating and contributing to strategic and operational decision-making as part of the Extended Leadership and Executive Teams• Elevated profile and awareness of the whole region’s transition efforts, resulting in heightened public understanding of renewable energy and its benefits, and improved overall energy literacy and social licence throughout the community• Strengthened inclusive messaging and broadened engagement with under-represented audiences, ensuring diverse voices were heard and actively shaping stronger, more resilient strategies for sustainable development. Show less

Inspiro is a not-for-profit public health provider based in the Yarra Ranges. As a member of the Executive Leadership Team, my role provided strategic advice to the CEO, board and leadership team and led all marketing, communications, engagement and advocacy functions. Key Achievements: • Guided the organisation through the digital transformation required to respond to the COVID-19 pandemic. Developed and implemented an integrated crisis communications strategy for internal and… Show more Inspiro is a not-for-profit public health provider based in the Yarra Ranges. As a member of the Executive Leadership Team, my role provided strategic advice to the CEO, board and leadership team and led all marketing, communications, engagement and advocacy functions. Key Achievements: • Guided the organisation through the digital transformation required to respond to the COVID-19 pandemic. Developed and implemented an integrated crisis communications strategy for internal and external audiences and partners across all channels.• Contributed to business decision and policy-making as part of the Executive Team and provided strategic counsel to the CEO, board, staff and consortia• Introduced a system-wide change to Inspiro's customer experience, communications and engagement approach and led a team to implement and evaluate it• Oversaw all internal and external media and communications content, and introduced new and improved existing communications channels, including social media, eDMs, YouTube and an intranet• Led the development of a full brand refresh and new website to improve overall customer experience and respond to identified gaps in the customer journey• Built community and stakeholder engagement strategy around the business priorities, ensuring consumer and young people’s voices were prioritised• Oversaw the advocacy, communications and engagement strategy of the Lilydale Youth Hub, a $4 million pilot project that delivered mental health and support services to youth at risk in the Yarra Ranges Show less

Casey Cardinia Libraries was one of Victoria's largest public library services. With 2.2 million physical and digital visits per year, and 125,000 members, the marketing and communications function was a pivotal one.Key Achievements:• Developed and implemented a new communications, engagement and customer experience strategy, an integrated approach that grew memberships and visits by 20%• Introduced digital marketing technology to reach new, targeted audiences more… Show more Casey Cardinia Libraries was one of Victoria's largest public library services. With 2.2 million physical and digital visits per year, and 125,000 members, the marketing and communications function was a pivotal one.Key Achievements:• Developed and implemented a new communications, engagement and customer experience strategy, an integrated approach that grew memberships and visits by 20%• Introduced digital marketing technology to reach new, targeted audiences more efficiently• Led all media work, achieving a record number of media placements as a result of our investment in building authentic relationships with the media and developing creative, standout campaigns• Instigated a visual identity update "Your Ticket to Endless Possibilities" and developed the campaign “Face of the Library”, based on co-design with the local community, to reposition the brand. Delivered training to the Casey Cardinia Libraries team to enable rollout. Show less

Vision Australia is the leading national provider of services to people who are blind or have low vision. I reported to the General Manager of two regional offices in Victoria and was contracted to lead the communications, marketing and engagement functions.Key Achievements: • Developed and implemented a marketing and communications strategy that was achievable, successful, and sustainable. Improved existing communication strategies based on an in-depth understanding of the… Show more Vision Australia is the leading national provider of services to people who are blind or have low vision. I reported to the General Manager of two regional offices in Victoria and was contracted to lead the communications, marketing and engagement functions.Key Achievements: • Developed and implemented a marketing and communications strategy that was achievable, successful, and sustainable. Improved existing communication strategies based on an in-depth understanding of the competitive environment, stakeholder segments and opportunities• Instigated innovative and successful B2B strategies to engage with optometrists, a hard-to-reach audience segment. The “Coffee with Vision” campaign resulted in a significant increase in the level of awareness, engagement, and referrals• Achieved numerous media placements across regional publications, highlighting the services and reach of the organisation across previously untapped audiences. Show less

Anchor Inc is a not-for-profit organisation that changes the lives of vulnerable people, providing out-of-home care, homelessness, and youth at-risk programs across the Yarra Ranges. Reporting to the CEO and a member of the Executive Team, I was responsible for strategic advice and the full marketing and communications direction for the organisation. Key Achievements:• Designed and implemented innovative fully integrated communications and engagement strategies… Show more Anchor Inc is a not-for-profit organisation that changes the lives of vulnerable people, providing out-of-home care, homelessness, and youth at-risk programs across the Yarra Ranges. Reporting to the CEO and a member of the Executive Team, I was responsible for strategic advice and the full marketing and communications direction for the organisation. Key Achievements:• Designed and implemented innovative fully integrated communications and engagement strategies • Introduced new digital and social channels, including a new website, digital marketing and fundraising platforms to achieve Anchor’s strategic objectives• Developed the framework for ongoing, sustainable fundraising, volunteer and foster carer recruitment and community engagement programs• Repositioned the organisation and brand to achieve greater awareness, understanding and support from existing target audiences, resulting in significant growth in the quantity and level of community engagement and a substantial, and unprecedented, increase in philanthropic support• Contributed to strategic decision and policy-making as part of the Executive Team. Show less

The FLAG Secretariat was responsible for the day-to-day management of the Australian Flexible Learning Framework, a national strategy collaboratively supported and co-designed by the Australian Government and all states and territories. The Framework was a pioneering project, developing an e-learning system for and with the vocational education and training (VET) system. As the main driver for the introduction of e-learning to the VET sector, the management environment within the Framework was… Show more The FLAG Secretariat was responsible for the day-to-day management of the Australian Flexible Learning Framework, a national strategy collaboratively supported and co-designed by the Australian Government and all states and territories. The Framework was a pioneering project, developing an e-learning system for and with the vocational education and training (VET) system. As the main driver for the introduction of e-learning to the VET sector, the management environment within the Framework was complex, ever-changing and required an innovative approach.Key Achievements: - Developed an integrated communications program that fostered attitudinal and behavioural change within the VET system. - Maximized awareness and practical understanding amongst stakeholders of the opportunities and resources e-learning offered, contributing to the successful change management program for online delivery of VET courses - Designed and implemented a successful Internal Communications and Engagement Strategy for the Framework, effectively addressing the complex challenges of a geographically dispersed change program by balancing diverse and competing stakeholder needs. - Managed, produced and advised on all submissions and reports undertaken by the Secretariat, including annual reports, position papers, ministerial briefs and policy proposals. Show less