Develop and lead initiatives promoting locally owned and independent businesses in North Carolina's Triad as fundamental to building a strong local economy. Areas of responsibility include media relations, marketing, membership growth, grants, and events.

More than 20 years digital marketing leadership. Proven track record of driving double-digital growth in e-commerce. Offering interim CMO services; project management; marketing strategy; product launch campaigns; and team development. Able to lead cross functional teams of product managers, traditional marketing managers, sales, IT and executives to successfully develop and execute programs that accelerate business growth.

Drove digital transformation via email, text, website, search, app, and social marketing. Built digital marketing team from ground up and drove double-digital growth through digital channels. Lead development of new consumer and business websites; launch of mobile app; digital advertising; referral program; recognition/rewards program and more. Increased digitally booked appointments to become the top source for all units (46% of all units); launched organizations first mobile app creating a new channel for reaching consumers and generating 6% of all appointments within 3 months.

Responsible for growing blood donor engagement with the American Red Cross on a national level.

Created a "center of excellence" and built a team to lead the Red Cross Biomed Division's shift from traditional to digital marketing to blood donors. Successfully doubled the number of whole blood units collected from digital marketing within one year. Launched new initiatives to grow appointments to donate through more powerful email marketing, text messaging, paid search and display ads, blood app usage and website enhancements.

Spearhead major initiative to drive e-commerce sales throughout the organization including: direct-to-consumer and business-to-business ecommerce sites; brand social media and websites; content development for major retailer partners; customer service; online marketplace distribution channels; and emarketing strategy. Brands include Dr. Scholls, Fruit of the Loom, Hot Soxs, Copper Sole, New Balance, Carhartt and more. Built first customer service/call center implementing CRM, online chat and review platform to automate and improve customer service throughout the organization. Develop strategy, implement and manage all online advertising programs including SEM, SEO, email marketing, affiliate program and social media.

Responsible for managing e-revenue growth for seven B2B brands in the gift and home furnishings industries. Established online advertising rates for all products including display, contextual, email and online newsletters. Trained and managed sales force of 12 to achieve e-revenue targets. Consultative selling of online products to key accounts. Analyzed online metrics and advised publishers on transitioning print revenue to Web sales. Developed, presented and managed custom Internet marketing programs for key accounts. Created and priced new online products including Webcasts, lead generation, Website development, video, social media programs and contextual advertising. Source and select Web development and other online partners. Develop and host annual Web conference for the industry; regularly speak at conferences; and write both blog and print column on best practices in online advertising.

Provide strategic planning and marketing consulting to a diverse base of clients including Website launch for publicly traded, financial services firm.Programs include brand development, electronic marketing, market analysis, Website development and new product launches.Opened office for a Web development firm and generated $300,000 in fees within the first year.

Promoted from Director of E-commerce to Vice President. Responsible for development and execution of marketing programs for all consumer, B2B and institutional business units. Developed multi-chanel marketing campaigns increasing sales within existing database of customers and reaching new markets.Lead team responsible for e-mail, Website, print advertising, broadcast and events.Key liaison with sales and call center operations creating branding, online and collateral marketing materials to support call center and consultative sales teams.Supervised programs to increase up-sell, cross-sell and retention rates.Member of executive task force chartered to audit company processes, reorganize and position the firm for acquisitions and mergers. In addition to vice president position, concurrently served as interim group publisher managing the company's largest division with annual revenues of more than $47 million.

Lead and managed two regional offices (Orlando and Ft. Lauderdale, FL) with billings of more than $10 million annually in advertising and marketing communications for employment communications business. Clients included Universal Studios, Darden Restaurants, Tenet Healthcare and Jackson Memorial Health System.Assisted president in developing a nationwide team management/leadership model.Led business development efforts resulting in more than $1 million in new billings.

Managed four advertising offices of this recruitment advertising agency doing multi-million dollar billings with more than 150 clients primarily in the health care industry. Member of Senior Executive Committee setting strategic direction and policy.Supervised team of 12 field personnel.Responsible for productivity and profitability including revenue and expense forecasting. Oversaw business development, staffing, sales, training and marketing functions. Investigated new business markets and established new office in Charlotte, NC.Increased regional billings by 30%.Directed high-level new business presentations; handled strategic customer service.Developed company template used for formal FTPs.Established award with the Florida Hospital Association enhancing industry sale.Created company public relations and sales tools including press releases, direct mail and seminar programs.

Managed all internal and external communications including publication of annual reports, benefactor magazine and employee newsletter.Negotiated publicity campaigns with network-affiliated television station.Official spokesperson and liaison to the news media.

Developed MCI's Corporate Sales Development Division's training program moving salesforce from price-oriented sales to solutions sales.Managed Harris Corporation Executive Seminar series; management attributed millions of dollars in hardware sales to these seminars.Coordinated press tours for Cincinnati Bill senior executives resulting in favorable editorial coverage of emerging products.