Penny Simmonds Email & Phone Number

London, Gb

London, Gb

Creation of a new B2B marketing & sales enablement function across 57 partner markets globally, the largest telecoms partner eco-system in the world. Driving incremental value for partners through the delivery of programmes encompassing lead generation, go-to-market, sales enablement, social & digital marketing and marketing planning & strategy. These have included sales transformation programmes encompassing training, coaching, go-to-market & commercial initiatives and marketing programmes focused on social & digital marketing strategies, marketing automation, content marketing & new product launches

Midrand, Gauteng, Za

Set up & lead a new team focused on retention, loyalty and growth of the Enterprise customer base. Driving incremental revenue through customer experience improvement, churn reduction, prospecting, cross/up-sell opportunities and base value management. Delivering data driven marketing campaigns, actionable insights and commercial reporting

London, Gb

Set up & lead a new Enterprise marketing team of BI, insights, planning and campaign execution professionals in VF Turkey focused on increasing satisfaction, reducing churn and maximising opportunities for incremental revenue from existing customers. Reduced churn by >6pp year on year, introduced full programme of lifecycle activities delivering conversion rates of 30% and 35m TL p.a., implemented Chordiant change programme in contact centre with 10% fulfilment in first quarter.

London, Gb

A global role working across Vodafone markets to deliver cross-functional commercial projects including loyalty & tariff value management in Spain, lifecycle marketing programmes in Greece and churn reduction projects in Turkey.

London, Gb

Responsible for SME Strategy, plan and forecasting. Key deliverables include demand generation programme, VAR segmentation and accreditation, partner regional gap analysis, account reallocation, partner insights and proactive retention. Received award for SME Immersion research.

London, Gb

Held a variety of senior manager positions at VF UK including Corporate propositions, base management and retention roles:• Introduced retention programme including first Saves process for Enterprise • Developed commercial tools for customer recommitment• Introduced lifecycle programme • Doubled leads from Enterprise prospect programme • Launch of the first converged solution in UK offering a complete fixed line substitution solution to enterprises • Development & launch of the new product introduction process

Business requirements & design of Halifax-HBOS contact management solution including SCV & cross/up-sell capability. SAP integration project for Smurfit involving end to end process redesign.

Drove a sales culture in the Tesco Clubcard Deals contact & fulfilment centre. Increased conversion 13pp in 6 months and exceeded revenue targets by 20%. Increase of 30% in efficiency of travel contact center (for GUS, Lloyds, TSB,...). As programme manager implemented the Tesco Clubcard Deals programme in 4 months including set-up of completely new contact & fulfilment operation.

Implemented Sainsbury's Reward Card programme within 6 weeks. Business process re-engineering for Sales Support functions - doubled throughput with zero increased in headcount. Migration exercise with NatWest including deduplication of 8m records and software development for points programme. Set up of Independent Retailers Club with Nestle, Bass and Gallagher.

Masters In Information Technology, Information Technology

Ba Hons In Business Studies (Honours In Marketing), Business Studies