Penny Bennison (Née Feuer) Email & Phone Number

Working with the Beano IP on licensing and promotional partnerships as detailed below. Additionally involved with The Broons and Oor Wullie IP’s.

Beano Studios - Marketing and Partnerships Consultant - Dennis & Gnasher, Beano IP. Partner planning, ideation, outreach, partnership/licensed partnership deal agreement including contracts overview. Additional 2022 role encompassing marketing support across IP & CP.

CURRENT CLIENTS: PMB Heating Ltd - Marketing services (2012 +)PREVIOUS CLIENTS (Apr 2009+): (Film & entertainment promotions listed below)ASK Int Restaurants- Project workBeano Studios - Marketing & Partnerships Consultant - Targeting/outreach Beano IP (March 21 -Nov 22)Beverly Hills Bakery - Partnership work (May-July 21 & Oct+ 2021)Brand Culture - Project work (March 2019, Sep-Oct 2020, Jan - Mar 2021, Sep - Dec 2021) - Client support & partnership outreach inc. Gabby’s Dollhouse, Jurassic World: Dominion & Toca SocialDinosaurs Unleashed - Partnership workEOne theatrical promotions - project workEvolution Licensing/PowerStation Studios/Rizon) - Yr contract. Strategy, research, targeting, PR, social media.Fairbanks Productions (James Black) - Head of Promotions/MarketingLionsgate Home Ent - Magic Mike promo partnership workLionsgate Films - project workMarvel custom publishingMiTAC - project workMomentum Films - project workParamount Home Entertainment - Mission Impossible Trilogy promotional partnership Paramount Pictures - Theatrical promotions partnership work Paramount Pictures - Footloose - Theatrical promotional partnershipsParamount Pictures - Iron Man 2 project workParamount Pictures - Morning Glory - Theatrical promotional partnershipParamount Pictures - No Strings Attached - Theatrical promotional partnershipParamount Pictures - Star Trek Into Darkness - Theatrical promotional partnershipParamount Pictures - The Guilt TripParamount Pictures - The Last Airbender - promotional partnership Premier - Partnerships (Sep 2015-Feb 2019 & Dec 2020) Priscilla Queen Of The Desert The Musical - Project sponsor/partnershipPrizeshark competitions - Account ManagerQuite Great PR - Project workThe Red Room/Les A - project workUniversal Pictures - Theatrical projects films 2019-20

Across March 2019, Sep-Oct 2020, Jan - Mar 2021, Sep - Dec 2021. Identifying appropriate targeted brand partners for Brand Culture clients on entertainment properties including TOCA SOCIAL and GABBY’S DOLLHOUSE. Partner outreach to partnership deal agreement stage. Oct - Dec 2021 working on JURASSIC WORLD: DOMINION

London, England, United Kingdom

Theatrical Promotions UK - part time project based contact, working on brand promotional partnerships for releases including Downton Abbey, No Time To Die, The Addams Family, Trolls World Tour, Emma and Last Christmas. Collaborated with internal teams across the business as well as Universal’s regular partnership agencies for specific film titles.

Part time contract involving planning and partner outreach for promotional brand partnerships across the range of Premier’s UK and international film clients - including Paramount Pictures, Lionsgate and Sony Pictures (international). Included scheduling for brand meetings at BLE over the 3 years.

Battersea, London

PowerStation Studios - Creative Design Company and Evolution Europe - Licensing division. Year contract (4 day week) encompassed Strategy, licensing assistance, research, direct brand targeting, trade PR, newsletters, social media, promotional services.

Headed Promotions Department. Developed and managed national strategies to promote a diverse range of film releases. Managed promotional budget.Planned, developed, pitched and implemented bespoke film appropriate promotional campaigns with 3rd party partners and their agencies in order to add value and drive awareness, interest and footfall to cinemasWorked with brand agencies to develop fresh, original and film appropriate campaignsCo-ordinated and approved promotional artworkGenerated media alliances for the release of film productsDeveloped and maintained key relationships with third party brand partners, media, licensees and suppliers.Media Promotions (TV, radio, print, online) – Developed & managed promotional solutions, securing multimillion pound media campaigns with national TV, radio, newspaper and online partnersNegotiated ATL support campaigns with major brand namesFilms worked on include: Casino Royale, Spider-Man 1, 2 & 3, The Da Vinci Code, Layer Cake, Charlie's Angels, The Legend of Zorro, Hitch, Surf's Up and The Pink Panther 2.Partnerships encompassed short term tactical promotions and long term strategic alliances.

National Publicity Manager - Columbia TriStar Films (UK)Working across media on publicity campaigns for films including Snatch, Gattaca, Men In Black, Godzilla, The Opposite Of Sex & The Mask Of Zorro.Talent related publicity work, junket organisation, creative/non talent work including photocalls, writing press releases, themed creative movie coverage, co-ordinating with promotional partners, talker & VIP screenings, budget handling and strategic PR planning.

Short term contract with leading independent TV & Radio Production Company. Role involved: Corporate publicity, internal communications, events organisation, tv & radio programme publicity, organisation of and liasing with external PR companies. I ran the department solo and projects included ‘Rock Wives’ documentary series on Radio 1, ‘Desire’ the Channel 4 fashion show fronted by Sophie Anderton, the consortium bidding for the London FM license G104.9FM, updating the corporate brochure and organisation of the annual themed Planet 24 party.

Responsibility for roster of artists including: Sheryl Crow, Burt Bacharach, The Sounds of Blackness, Alexander O’ Neal, Jam & Lewis, For Real, CeCe Peniston, The Carpenters & other AM:PM (dance label) acts. Duties included: Talent press work, commissioning photo shoots, publicity stunts, writing publicity materials...

Roster included: Bobby Brown, JT Taylor (Kool & The Gang), Mr Fingers (Larry Heard), Ralph Tresvant, Andrew Strong & The Commitments, Dannii Minogue.

London, England, United Kingdom

PR Assistant Kiss 100 FM. 3 month contract during the station launch.

Ba Hons 2:1, Communication, Cultural Studies & Public Media

Education record