Penny Riordan Email & Phone Number

Las Vegas, Nv, Us

Austin, Texas, United States

I help lead several of LMA's programs, including the Oklahoma Media Center, digital startup initiatives, and the LMA digital clubs.

Working with a broad range of clients across the media industry on virtual conference planning, digital transformation, audience development, analytics training, and product thinking.

Austin, Texas Area

Managed engagement products and off-platform product management for the largest newspaper company in the country. I worked with teams in marketing, news, product, engineering, and executive leadership to expand our suite of engagement products. Areas of focus included rolling out a global commenting solution and events calendar. I was also the primary product manager for our relationships with Facebook and SmartNews.

Austin, Texas, United States

Led the company's efforts for reader engagement experiences, including executing a strategy, managing relationships with product partners, and training newsrooms. My areas of focus included comments, calendar, user-generated content, reader forms, and Facebook groups.

Austin, Texas Area

Developed and led strategy on audience engagement and development, which included hiring the company's first data scientist. Our team worked to get newsrooms more focused on analytics, which included monthly trainings on digital best practices, standardizing reports, and setting newsroom goals. I did all of this while continuing to be the company's primary liaison for most third-party products related to comments, calendar, and social media.

Austin, Texas Area

Led the first comprehensive digital strategy during a time when the company was making many newspaper acquisitions. I launched a suite of digital tools that many newsrooms used for the first time, including tools for analytics, social media publishing, and video publishing. I also developed the company's first monthly digital call bringing editors across the country together to share best practices.

Baltimore, Maryland Area

-Managed a team of Community Editors on the East Coast for Patch.com. I answered their questions about user issues, helped moderate the sites for violations of Terms of Service and shared best practices for social media.-Executed social media strategy for all 900 Patch.com Facebook and Twitter accounts, including trainings, best practice documents and daily posting guidelines. Sent out daily national posts for editors to share, which brought viral traffic to the entire network.-Worked as a liaison between users and our Product team via both email and a private Facebook group for Patch bloggers. Maintained a spreadsheet of known user bugs and updated this document regularly for a weekly call. Provided screen shots, links and all the information the Help Desk needed to troubleshoot user issues. -Regularly used analytics to look at what was performing well on social media platforms, as well as what user content was performing well. Developed best practices for editors to use internal analytics tool to look more closely at user content.

-Maintained an insider user program that involved regular contacts to loyal Patch readers through surveys, emails and events.-Developed recruiting materials for bloggers on Patch.com, including presentations, instruction kits and email blasts.-Worked daily with users who post to Patch.com, answering their questions and solving issues-Coordinated with Product and Design teams to improve platform for users.-Maintained an database of active users and did surveys and data analysis to determine their habits and preferences for news.

-Posted 5-7 pieces of a content a day for this online news site.-Maintained a robust Facebook page and Twitter account.-Worked with community organizations to get them to effectively use the site.-Covered breaking news, feature stories and small business stories.

-Managed two monthly niche publications: Carroll Families and Carroll Seniors and a quarterly women’s magazine Healthy Balance.-Responsibilities included managing freelancers, writing stories, editing and layout.

Westminster, Md

Responsible for writing six stories a week, in addition to occasional three-story Sunday packages, for this 27,000-circulation daily newspaper. Served on two committees charged with redesigning the paper and improving the workplace atmosphere. Awards: - Two awards from the Maryland, Delaware D.C. Press Association 2009: first place for education, second place for religion. -Second place in the 2009 Landmark Community News, Inc. awards for excellence in news writing. - Second place in the 2008 Maryland, Delaware D.C. Press Association awards for education. - Second place in the 2008 Landmark Community News, Inc. awards for excellence in news writing. - First place in the Landmark Community News, Inc. 2007 awards for series.

Glen Burnie, Md

Coverage included several teens dying in area car crashes as well as an interview with a woman who gave birth alone in a county jail cell. Stories published on A1 often for this twice-weekly 30,000-circulation newspaper. Stories also published in the Gazette’s sister daily newspaper The Capital.

New Britain, Ct

Responsible for reporting and writing 12 stories a week on City Hall, the school system and other community events for this 10,000-circulation daily.