Penny De Borst Email & Phone Number

Wellington, New Zealand

Wellington, Wellington Region, New Zealand

The Wellington Culinary Events Trust (WCET) is the organisation behind Visa Wellington On a Plate and Beervana. It's a not-for-profit charitable trust established to drive business for Wellington's food and drink sector and champion our culinary capital. As Head of Business Development, I'm responsible for working with funding partners, sponsors and stakeholders to generate revenue for the Trust. I work closely with our programming and events team to create new commercial opportunities… Show more The Wellington Culinary Events Trust (WCET) is the organisation behind Visa Wellington On a Plate and Beervana. It's a not-for-profit charitable trust established to drive business for Wellington's food and drink sector and champion our culinary capital. As Head of Business Development, I'm responsible for working with funding partners, sponsors and stakeholders to generate revenue for the Trust. I work closely with our programming and events team to create new commercial opportunities for sponsors, and ensure we meet all our commitments and deliverables. I also work with members of the board and our team to develop new business opportunities for the Trust.WCET works with a wide range of partners to provide a platform for a delicious and diverse range of events. Show less

Wellington, Wellington Region, New Zealand

As Chief Revenue Officer, my focus was on delivering growth through our existing revenue streams and identifying new revenue opportunities (such as licensing, new product development and commercial partnerships). My role involved equal parts business analysis, development of strategy, innovation and operational implementation.I led the sales team and was part of the executive management team. alongside the CE and DCE. I had a strong focus on connecting our people to our purpose… Show more As Chief Revenue Officer, my focus was on delivering growth through our existing revenue streams and identifying new revenue opportunities (such as licensing, new product development and commercial partnerships). My role involved equal parts business analysis, development of strategy, innovation and operational implementation.I led the sales team and was part of the executive management team. alongside the CE and DCE. I had a strong focus on connecting our people to our purpose and our economic and social impact, and played a significant role in achieving and living up to our B Corp certification. Show less

Wellington & Wairarapa, New Zealand

Write is a plain language consultancy that puts people at the heart of business communication. We help businesses and organisations to communicate clearly with their customers and stakeholders. And we help them to build their reputation, save money, and be more efficient. We're proud to be a B Corp certified business. We live by the tagline 'using the power of words for good'.I managed Write's sales team and was responsible for a portfolio of key clients. I also led the work to… Show more Write is a plain language consultancy that puts people at the heart of business communication. We help businesses and organisations to communicate clearly with their customers and stakeholders. And we help them to build their reputation, save money, and be more efficient. We're proud to be a B Corp certified business. We live by the tagline 'using the power of words for good'.I managed Write's sales team and was responsible for a portfolio of key clients. I also led the work to develop and implement our marketing strategy, and was a key member of the management team.During my time in this role, the sales team outperformed annual growth targets. I also implemented a CRM and ways of working to improve internal processes improved and increase efficiency. Show less

London, United Kingdom

Imagine by Immediate develops and executes creative and content-led partnerships across the entire Immediate Media portfolio. Key functions of this role:Nurtured relationships with key agency partnership and comms planning teams to improve top-of-mind awareness of the Imagine offeringDeveloped and presented responses to brief, from initial idea generation to pitchProactive development of bespoke concepts for target clientsDeveloped unique TV sponsorship amplification… Show more Imagine by Immediate develops and executes creative and content-led partnerships across the entire Immediate Media portfolio. Key functions of this role:Nurtured relationships with key agency partnership and comms planning teams to improve top-of-mind awareness of the Imagine offeringDeveloped and presented responses to brief, from initial idea generation to pitchProactive development of bespoke concepts for target clientsDeveloped unique TV sponsorship amplification proposition based on first-party audience data and insightFollowing a serious road accident, I moved from Radio Times to a part-time role with Imagine, representing Immediate's audience proposition to a number of media agencies. I left this position to return to New Zealand.Every month, over 22m people in the UK engage with Immediate's trusted specialist content brands. Our deep relationship with these people gives us unique insight and an unparalleled opportunity to work with commercial partners to create native campaigns that are highly engaging and effective. Show less

London, United Kingdom

I headed up partnerships and creative solutions for Radio Times, with a particular focus on the entertainment and broadcast/content sectors. The role entailed driving creative and innovative partnerships around native, original and co-created content in print and digital and leveraging the brand reach for most effective amplification and maximum business value. I worked with media agencies and clients directly.Radio Times is Britain's biggest selling quality weekly title, with a… Show more I headed up partnerships and creative solutions for Radio Times, with a particular focus on the entertainment and broadcast/content sectors. The role entailed driving creative and innovative partnerships around native, original and co-created content in print and digital and leveraging the brand reach for most effective amplification and maximum business value. I worked with media agencies and clients directly.Radio Times is Britain's biggest selling quality weekly title, with a weekly brand reach of over 3million. It reaches a mature, affluent and discerning audience. The brand's heritage, editorial credibility and quality content provide a welcoming environment for the commercial partners we work with. The Christmas issue is quite simply iconic, selling near 2 million copies each year and driving significant revenue for the wider business. I represented Radio Times brand to comms planners, partnership teams and publishing teams across all major agencies. I developed strong and mutually beneficial relationships with our internal teams, including editorial, insight, planners, project managers and our creative studio. Key functions:Responsible for entire process from briefing/idea generation, pitching and negotiation to execution and post-campaign insight.Business development and account managementPro-active pitching of partnership opportunitiesProject managementLiaison with agency, client, creative and editorial to achieve best outcome for readers, users and clients. Experience with direct and programmatic platformsWinner - AOP Best Native Advertising Campaign 2016Winner - Drum Content Awards Most Native Campaign 2016Finalist - Immediate Partnership of the Year 2015 Show less

Management of key agency accounts in the lead up to the all important Christmas issue. Secondment position.

Overall day-to-day management of print advertising business for parenting magazine.Key functions: Account management at agency and client direct levelDeveloping and implementing sales strategyAchieving revenue targetsEditorial liaisonReportingFlat planning Yield managementI left this position on secondment to Radio Times.

South Korea - Russia - Central Asia - The Balkans - Europe

My husband and I completed a 30,000km (20,000 mile) independent motorcycle trip from New Zealand to the UK, traversing South Korea, Russia, Mongolia, Central Asia, Turkey, the Balkans and Western Europe.It involved a lot of organisation, team-work, project management and patience - and was the most rewarding experience of my life.

Wellington, New Zealand

Responsible for display advertising revenue generation for dompost.co.nz via local direct sales team.Achieved revenue targets in Year 1 and 2, starting from stand-still position. Key functions:Account managementDelivery of revenue as per annual targetsTraining and coaching of advertising sales teamDevelopment of sales and delivery processCreation of products and sales collateralStrategic planningClient educationCampaign planning and… Show more Responsible for display advertising revenue generation for dompost.co.nz via local direct sales team.Achieved revenue targets in Year 1 and 2, starting from stand-still position. Key functions:Account managementDelivery of revenue as per annual targetsTraining and coaching of advertising sales teamDevelopment of sales and delivery processCreation of products and sales collateralStrategic planningClient educationCampaign planning and executionReporting to executive management team Show less

Developed and implemented accountable, results-driven radio advertising campaigns for businesses ranging from sole trader to corporate organisations. Achieved revenue targets and customer satisfaction goals.Key functions:Account managementNew business acquisitionManaged entire process from initial cold call to campaign execution and post-analysis.Worked with creative writers and promotions managers to develop concepts and execute strategy, including traditional… Show more Developed and implemented accountable, results-driven radio advertising campaigns for businesses ranging from sole trader to corporate organisations. Achieved revenue targets and customer satisfaction goals.Key functions:Account managementNew business acquisitionManaged entire process from initial cold call to campaign execution and post-analysis.Worked with creative writers and promotions managers to develop concepts and execute strategy, including traditional commercial schedule, station promotions and digital platforms. Designed and delivered training module for 16 co-workers and sales managers. Show less

Industry association mandated to represent the interests of film and television producers in New Zealand to relevant parties. Key functions:Liaised with members on a day-to-day basisRepresented the organisation to non-members and demonstrated value of membershipWrote policy submissions and best-practice terms of trade documentsOrganized seminars and networking events on behalf of members Worked with two other team members to plan, co-ordinate and execute the annual… Show more Industry association mandated to represent the interests of film and television producers in New Zealand to relevant parties. Key functions:Liaised with members on a day-to-day basisRepresented the organisation to non-members and demonstrated value of membershipWrote policy submissions and best-practice terms of trade documentsOrganized seminars and networking events on behalf of members Worked with two other team members to plan, co-ordinate and execute the annual screen producers' conference in 2004Managed day-to-day office operations, including financial reports. Show less

New business development role

Managed a portfolio of 300+ directory advertisers across the Waikato region.Maximised revenue and developed new business opportunities.

Prepared and presented week day radio show on 'alternative' Hamilton radio stationManaged a team of 5 announcers and numerous on-air volunteers.Implemented format changes and increased the stations audience in its key demographic of 18-34 year olds.