Penny Giudice Email & Phone Number

Melbourne, Victoria, Australia

Responsibilities:• Monitor operational data and customer feedback to identify issues which can be addressed by tactical marketing campaigns.• Develop performance measures for each campaign to assess its effectiveness.• Ensure that all campaign messaging is aligned with Metro’s strategic plan and the overall corporate narrative. • Advocate for Metro’s needs and perspectives with the Department of Transport and Planning in the development and delivery of passenger and public… Show more Responsibilities:• Monitor operational data and customer feedback to identify issues which can be addressed by tactical marketing campaigns.• Develop performance measures for each campaign to assess its effectiveness.• Ensure that all campaign messaging is aligned with Metro’s strategic plan and the overall corporate narrative. • Advocate for Metro’s needs and perspectives with the Department of Transport and Planning in the development and delivery of passenger and public campaigns to address network-level issues that impact passengers and the community.• Engage with internal stakeholders to identify employee issues which can be addressed through marketing solutions and develop effective solutions where relevant.• Develop and implement the social media channels strategy for Metro and ensure content is brand relevant.• Brand champion both internally and externally, ensuring full compliance with the master style guide.• Collaborate across teams to develop key messages for campaigns, programs and content.• Document relevant marketing processes and make recommendations in respect to work methods and processes to enable teams across Metro to deliver a consistent brand experience.• Develop and implement a yearly marketing channel plan aligned to the strategic marketing pillars, identify the audience/s for each channel, the objectives, and benchmarks for each channel’s performance and how channels are to be used to deliver effective campaigns.Key achievements: • Delivered marketing assets for the Melbourne Royal Show 2022 partnership which contributed to: the Metro brand being recalled by 24% of Show patrons; a 10% increase on past years’ Show attendees using the train; and the Metro exhibition winning ‘Best Sponsor Activation’ in the Show’s Exhibitor Awards. • Delivered marketing initiatives for the inaugural End of the Line (Sandy) event which contributed to a 35% uplift in passenger numbers on the event day compared with numbers for the previous week. Show less

Melbourne, Australia

Responsibilities: • Develop industry-leading marketing communications collateral in response to the needs of the opportunity as identified by the strategy manager.• Manage the suite of proactive communications collateral, ensuring it is kept up to date, on brand and compliant.• Continually assess results and performance of communications collateral to ensure continuous improvement and provide feedback to inform future strategies. • Ensure the brand representation is potent… Show more Responsibilities: • Develop industry-leading marketing communications collateral in response to the needs of the opportunity as identified by the strategy manager.• Manage the suite of proactive communications collateral, ensuring it is kept up to date, on brand and compliant.• Continually assess results and performance of communications collateral to ensure continuous improvement and provide feedback to inform future strategies. • Ensure the brand representation is potent and consistent across all market-facing activity and that every execution helps to build brand strength.• Develop a wide variety of end-to-end communications including copy writing and distribution across multiple channels and audiences.• Brief and manage creative agency to deliver relevant outputs to help communicate the story/key message, and ensure work is executed on time and to budget.• Understand the customer needs, consider the full user experience and champion best practice creative development and design.• Gain input from a range of internal stakeholders and subject matter experts, including but not limited to Growth, Investments, Product, Insurance, Compliance, Digital, Marketing and Brand to craft the messaging.• Work with the Member Experience Communications team, Brand team and Acquisition and Retention Campaigns team to ensure marketing assets are consistent across the board from the audience perspective.Key achievements: • Refreshed and optimised an existing email retention program which resulted in an uplift across open and click through rates across four life stage segments in its first year.• Delivered the first Government co-contributions campaign led by the Marketing team. Targeted at existing members, it achieved above-target open and click through rates for the email deliverable.• Led the creation and delivery of a new retention trigger program targeting members who make their first voluntary super contribution to their AustralianSuper account. Show less

Melbourne, Australia

Responsibilities:• Lead and develop integrated marketing and communications plans to support the objectives of two of Beca’s key global business groups: Transport and Infrastructure, and Industrial. • Provide marketing and communications advice and guidance to the Australian (Beca Pty Ltd) Managing Director and Executive Team.• Provide expert guidance on the application and promotion of the Beca brand.• Develop marketing and communications plans for internal people… Show more Responsibilities:• Lead and develop integrated marketing and communications plans to support the objectives of two of Beca’s key global business groups: Transport and Infrastructure, and Industrial. • Provide marketing and communications advice and guidance to the Australian (Beca Pty Ltd) Managing Director and Executive Team.• Provide expert guidance on the application and promotion of the Beca brand.• Develop marketing and communications plans for internal people initiatives.• Build trust, relationships and networks internally and externally with key business group contacts, clients, partners and professional bodies.• Drive quality, excellence and efficiency through the identification of viable process improvements.• Provide guidance to two direct reports and proactively contribute to their development within the team. • Communicate positively and effectively ensuring that team members, managers and clients are consistently well informed about progress and timelines.• Proactively contribute to growing Beca’s profile in the wider industry.Key achievements:• Initiated and managed monthly marketing and communications reporting for three key business groups, which led to an increase in understanding among staff of marketing and its role in the sales funnel. • Planned and executed a successful multi-channel awareness campaign celebrating Beca's 50th anniversary in Australia, involving the development of multiple assets (a video, online articles, social posts, printed collateral, and event communications) and resulting in increased engagement among internal and external clients.• Invitation to speak at Austmine's Marketing & Communications Tribe Meet-Up about how to work with internal stakeholders to create compelling content including thought leadership. Show less

Melbourne, Australia

Responsibilities:• Work with the broader marketing team to build and maintain innovative content plans. • Build and execute content-led campaigns for business unit activity, using analytics, and test and learn to continually optimise our offering.• Keep stakeholders up-to-date on progress of plans and produce ongoing reports, demonstrating what’s working and what can be optimised for greater success.• Supporting senior managers to deliver health insurance and ‘life… Show more Responsibilities:• Work with the broader marketing team to build and maintain innovative content plans. • Build and execute content-led campaigns for business unit activity, using analytics, and test and learn to continually optimise our offering.• Keep stakeholders up-to-date on progress of plans and produce ongoing reports, demonstrating what’s working and what can be optimised for greater success.• Supporting senior managers to deliver health insurance and ‘life event’ strategies. • Work closely with the brand and insights teams to ensure all activity lines up to the Bupa Value Proposition and brand ambitions.• End-to-end project management of campaigns and content plans including budget management and invoices, agency management and stakeholder management.• Work closely with the Content Planner on processes and support with content uploading to the Blue Room (now Bupa Health Link) when required.• Work with the Creative Lead to develop the most engaging creative platforms. Key achievements:• Developed and executed a 12-month program involving the creation of monthly articles for The Blue Room by 2017 Bupa Blog Awards winners. This acted to recognise and engage our community of influencers and fill key gaps in content that our customers were searching for (based on SEO research).• Worked with our Aged Care business to successfully set up, manage and report on social listening alerts (using Sprinklr) to measure customer feedback and sentiment in the lead up to the 2018 Royal Commission into Aged Care Quality and Safety. Show less

Melbourne, Australia

Responsibilities:• Manage Bupa’s social media content calendar, working closely with stakeholders to identify, develop and deliver innovative social media content to elevate the Bupa story across social channels (Facebook, Twitter and LinkedIn). Includes sourcing, writing and editing content; managing review and sign off; and reporting and analysis to improve engagement with our audiences. • Research, write and produce timely and clinically accurate articles for Bupa’s online… Show more Responsibilities:• Manage Bupa’s social media content calendar, working closely with stakeholders to identify, develop and deliver innovative social media content to elevate the Bupa story across social channels (Facebook, Twitter and LinkedIn). Includes sourcing, writing and editing content; managing review and sign off; and reporting and analysis to improve engagement with our audiences. • Research, write and produce timely and clinically accurate articles for Bupa’s online health hub the Blue Room (now Bupa Health Link), including interviewing in-house and/or external talent• Assist with developing and executing our social media strategy and multi-channel campaign planning to support business priorities• Assist with coordinating influencer and blogger outreach campaigns including identifying talent, influencer outreach, campaign briefing and reporting• Develop guidelines and support materials to assist contributors to plan for and source content suitable and relevant to our social channels• Constantly drive innovation by staying abreast of the content marketing and social media industry, technology and trendsKey achievements:• Managed the Blue Room Facebook campaign, resulting in a 180% increase in click-through rate, a 52% decrease in cost per click and a 52% reduction in cost per engagement between May 2015 and August 2016 • Managed content for Bupa’s Facebook wall which saw a 20% improvement in engagement rates and costs, and a 35% increase in click through rate during the above period• Coordinated a Facebook home opening campaign for our aged care business resulting in three admissions totalling $2.3m from a $2k spend. • Contributed to Bupa’s increased presence on LinkedIn. From January-June 2016, generated over 100 posts leading to a 12% increase in organic followers, a 37% increase in monthly impressions, and a 45% increase in views of our LinkedIn page. Bupa was also announced in 2016 as No.16 on LinkedIn's Top Attractors list in Australia. Show less

Melbourne, Australia

Responsibilities:• Led or assisted with executing segmented member campaigns including a monthly e-newsletter and the former twice-yearly publication Shine magazine (print, eDM and online)• Developed, reviewed and enhanced Bupa’s suite of health and wellness print communications to align with changing needs from customers and the business• Created new processes and templates to improve efficiency• Coordinated or assisted with cross-channel member communications… Show more Responsibilities:• Led or assisted with executing segmented member campaigns including a monthly e-newsletter and the former twice-yearly publication Shine magazine (print, eDM and online)• Developed, reviewed and enhanced Bupa’s suite of health and wellness print communications to align with changing needs from customers and the business• Created new processes and templates to improve efficiency• Coordinated or assisted with cross-channel member communications for business-wide projects such as the 2011 Bupa re-brand, the 2013 Tax Project and 2013-14 Product InitiativesKey achievements:• Produced two editions of Shine magazine on schedule and on budget, and evolved the publication to further improve customer loyalty. This included increasing audience segments (and number of versions), coordinating a re-design and introducing member testimonials, all of which contributed to increased engagement.• Managed and produced Bupa’s first Pregnancy Guide (print publication) based on insights revealing gaps in customer communications• Received a team One Life Award (Bupa award) for our contribution to a tip-on produced for Shine magazine in partnership with Healthy Food Guide Show less

Melbourne, Australia

Responsibilities:• Managed, coordinated and edited stewardship reports for major philanthropists including translating complex research information into plain English • Implemented and managed Monash’s first plan for recognising and engaging the University's existing philanthropists

Melbourne, Australia

Responsibilities as listed for Communications Officer but additionally: • Developed and maintained Monash University’s first central fundraising website including managing information architecture, applying SEO techniques, and writing and editing content• Sourced, wrote and edited stories for the University’s donor and volunteer newsletter, Thanks!• Planned, researched, wrote and edited complex fundraising proposals• Worked with the Annual Giving Manager to… Show more Responsibilities as listed for Communications Officer but additionally: • Developed and maintained Monash University’s first central fundraising website including managing information architecture, applying SEO techniques, and writing and editing content• Sourced, wrote and edited stories for the University’s donor and volunteer newsletter, Thanks!• Planned, researched, wrote and edited complex fundraising proposals• Worked with the Annual Giving Manager to coordinate communications for direct mail appeals Show less

Melbourne, Australia

Responsibilities:• Planned, edited, coordinated, developed and managed various editions of the monthly Monash Alumni eNews (email newsletter) which saw a 100% increase in subscriptions over four years• Managed and maintained content on Monash University’s Alumni Relations website, and trained colleagues in the University’s new CMS• Initiated, researched, wrote and edited stories about Monash donors and alumni for University publications including the Monash Magazine and… Show more Responsibilities:• Planned, edited, coordinated, developed and managed various editions of the monthly Monash Alumni eNews (email newsletter) which saw a 100% increase in subscriptions over four years• Managed and maintained content on Monash University’s Alumni Relations website, and trained colleagues in the University’s new CMS• Initiated, researched, wrote and edited stories about Monash donors and alumni for University publications including the Monash Magazine and staff newsletter Monash Memo• Worked with colleagues to deliver event communications including invitations and speech notes• Coordinated and edited targeted emails to alumni and donors• Monitored Monash media announcements, media coverage and other sources for coverage of University alumni and donors, and communicated relevant news to internal stakeholders Show less

Melbourne, Australia

Responsibilities:• Provided administrative and event support to Eltham College’s parent body, its ex-students association and the Eltham College Foundation

Canberra, Australia

Responsibilities as listed under External News Reporter (ENR) plus:• overall responsibility for the External News Department including the supervision of two staff in different states• developed contacts in the Parliament House Press Gallery including parliamentarians, media advisors and journalists

Melbourne, Australia

Responsibilities:• Sourced, attended and reported on external news events such as press conferences, doorstops and seminars. This included networking and maintaining relationships with media advisors and public relations personnel.

Melbourne, Australia

Responsibilities:• Concisely summarised news items to strict deadlines, including angles leading to the sale of a transcript

Melbourne, Australia

Responsibilities:• Proofread and edited news transcripts, and ensured on-time delivery to clients

Master Of Publishing And Editing, Publishing And Editing, High Distinction Average

- Received a High Distinction grade for all units - Final project included editing a book that became published – Fears and Fantasies.

Bachelor Of Arts (Media And Communications), Media And Politics, Credit Average

- Selected among the top 20% of students to undertake an industry placement