Penny Giudice Email & Phone Number

Melbourne, Victoria, Australia

• Responsibilities:
• Monitor operational data and customer feedback to identify issues which can be addressed by tactical marketing campaigns.
• Develop performance measures for each campaign to assess its effectiveness.
• Ensure that all campaign messaging is aligned with Metro’s strategic plan and the overall corporate narrative.
• Advocate for Metro’s needs and perspectives with the Department of Transport and Planning in the development and delivery of passenger and public… Show more Responsibilities:
• Advocate for Metro’s needs and perspectives with the Department of Transport and Planning in the development and delivery of passenger and public campaigns to address network-level issues that impact passengers and the.

Melbourne, Australia

• Responsibilities:
• Develop industry-leading marketing communications collateral in response to the needs of the opportunity as identified by the strategy manager.
• Manage the suite of proactive communications collateral, ensuring it is kept up to date, on brand and compliant.
• Continually assess results and performance of communications collateral to ensure continuous improvement and provide feedback to inform future strategies.
• Ensure the brand representation is potent… Show more Responsibilities:
• Ensure the brand representation is potent and consistent across all market-facing activity and that every execution helps to build brand strength.

Melbourne, Australia

• Responsibilities:
• Lead and develop integrated marketing and communications plans to support the objectives of two of Beca’s key global business groups: Transport and Infrastructure, and Industrial.
• Provide marketing and communications advice and guidance to the Australian (Beca Pty Ltd) Managing Director and Executive Team.
• Provide expert guidance on the application and promotion of the Beca brand.
• Develop marketing and communications plans for internal people… Show more Responsibilities:
• Develop marketing and communications plans for internal people initiatives.

Melbourne, Australia

• Responsibilities:
• Work with the broader marketing team to build and maintain innovative content plans.
• Build and execute content-led campaigns for business unit activity, using analytics, and test and learn to continually optimise our offering.
• Keep stakeholders up-to-date on progress of plans and produce ongoing reports, demonstrating what’s working and what can be optimised for greater success.
• Supporting senior managers to deliver health insurance and ‘life… Show more Responsibilities:
• Supporting senior managers to deliver health insurance and ‘life event’ strategies.

Melbourne, Australia

• Responsibilities:
• Manage Bupa’s social media content calendar, working closely with stakeholders to identify, develop and deliver innovative social media content to elevate the Bupa story across social channels (Facebook, Twitter and.
• Research, write and produce timely and clinically accurate articles for Bupa’s online… Show more Responsibilities:
• Research, write and produce timely and clinically accurate articles for Bupa’s online health hub the Blue Room (now Bupa Health Link), including interviewing in-house and/or external talent
• Assist with developing and executing our social media strategy and multi-channel campaign planning to support business priorities
• Assist with coordinating influencer and blogger outreach campaigns including identifying talent, influencer outreach, campaign briefing and reporting

Melbourne, Australia

• Responsibilities:
• Led or assisted with executing segmented member campaigns including a monthly e-newsletter and the former twice-yearly publication Shine magazine (print, eDM and online)
• Developed, reviewed and enhanced Bupa’s suite of health and wellness print communications to align with changing needs from customers and the business
• Created new processes and templates to improve efficiency
• Coordinated or assisted with cross-channel member communications… Show more Responsibilities:
• Coordinated or assisted with cross-channel member communications for business-wide projects such as the 2011 Bupa re-brand, the 2013 Tax Project and 2013-14 Product InitiativesKey achievements:

Melbourne, Australia

• Responsibilities:
• Managed, coordinated and edited stewardship reports for major philanthropists including translating complex research information into plain English
• Implemented and managed Monash’s first plan for recognising and engaging the University's existing philanthropists

Melbourne, Australia

• Responsibilities as listed for Communications Officer but additionally:
• Developed and maintained Monash University’s first central fundraising website including managing information architecture, applying SEO techniques, and writing and editing content
• Sourced, wrote and edited stories for the University’s donor and volunteer newsletter, Thanks!
• Planned, researched, wrote and edited complex fundraising proposals
• Worked with the Annual Giving Manager to… Show more Responsibilities as listed for Communications Officer but additionally:
• Worked with the Annual Giving Manager to coordinate communications for direct mail appeals Show less

Melbourne, Australia

• Responsibilities:
• Planned, edited, coordinated, developed and managed various editions of the monthly Monash Alumni eNews (email newsletter) which saw a 100% increase in subscriptions over four years
• Managed and maintained content on Monash University’s Alumni Relations website, and trained colleagues in the University’s new CMS
• Initiated, researched, wrote and edited stories about Monash donors and alumni for University publications including the Monash Magazine and… Show more Responsibilities:
• Initiated, researched, wrote and edited stories about Monash donors and alumni for University publications including the Monash Magazine and staff newsletter Monash Memo
• Worked with colleagues to deliver event communications including invitations and speech notes

Melbourne, Australia

• Responsibilities:
• Provided administrative and event support to Eltham College’s parent body, its ex-students association and the Eltham College Foundation

Canberra, Australia

• Responsibilities as listed under External News Reporter (ENR) plus:
• overall responsibility for the External News Department including the supervision of two staff in different states
• developed contacts in the Parliament House Press Gallery including parliamentarians, media advisors and journalists

Melbourne, Australia

• Responsibilities:
• Sourced, attended and reported on external news events such as press conferences, doorstops and seminars. This included networking and maintaining relationships with media advisors and public relations personnel.

Melbourne, Australia

• Responsibilities:
• Concisely summarised news items to strict deadlines, including angles leading to the sale of a transcript

Melbourne, Australia

• Responsibilities:
• Proofread and edited news transcripts, and ensured on-time delivery to clients

Master Of Publishing And Editing, Publishing And Editing, High Distinction Average

- Received a High Distinction grade for all units - Final project included editing a book that became published – Fears and Fantasies.

Bachelor Of Arts (Media And Communications), Media And Politics, Credit Average

- Selected among the top 20% of students to undertake an industry placement