Penny Hopkinson Email & Phone Number

Warwick, Gb

Warwick, Gb

Nr Warwick, Stratford Upon Avon, Banbury & Leamington Spa

A professionally developed Operations Manual will equip your franchisees with all the tools needed to gain competitive advantage - year on year. I am a Franchise Publishing Consultant, Content Writer and Developmental Editor who advises, coaches and mentors clients on how best to document their Know-How and Business Systems so that franchisees can follow a Franchisor's proven system. My expertise, which encompasses more than 40 years of experience as a sub-editor, copywriter… Show more A professionally developed Operations Manual will equip your franchisees with all the tools needed to gain competitive advantage - year on year. I am a Franchise Publishing Consultant, Content Writer and Developmental Editor who advises, coaches and mentors clients on how best to document their Know-How and Business Systems so that franchisees can follow a Franchisor's proven system. My expertise, which encompasses more than 40 years of experience as a sub-editor, copywriter, Editor-in-Chief and Managing Editor in trade, technical and specialist sectors, includes:🎯 Leading and coaching small teams of contributors - usually functional heads of departments - to capture Know-How, processes and procedures thereby protecting Intellectual Property (IP).🎯 Developing Content Frameworks to underpin legal requirements and operating standards. 🎯 Projecting an organisation’s USP, Management Style and Values – i.e. how we do business around here.🎯 Designing and matching Content to the type of Target Audience – e.g. Franchise Owner, Corporate Franchise Partner, Managing Director, a man with a van. 🎯 Ensuring Compliance and Consistency. 🎯 Transferring Project Management and associated skills; and 🎯 Developing a format and presentation appropriate to the Target Audience.I also:🎯 Deliver bespoke Workshops to coach those considering franchising their businesses - and anyone new to franchising - understand the necessity and requirements for a generic professional Operational Manual. 🎯 Evaluate Content of current manuals that need to be amended, modified or upgraded.My clients include: The Corporation of Lloyd's of London, Bang + Olufsen, Costa Coffee, Premier Inn, Kwik Fit, Wiltshire Farm Foods, The AA and hundreds of start ups. Show less

London, England, United Kingdom

Media include: The Wall St. Journal, International Herald Tribune, Export Times, Alam Attijarat; launch editor of, and subsequent contributor to, English/Arabic inflight magazines (Gulf Air, Kuwait Airways, Saudia, MEA). Substantial overseas travel to the Gulf, North Africa, Scandinavia and Continental Europe to interview ministers, government and corporate officials. Editor: Hello Britain (British Tourist Authority).Consultant to a number of companies in the UK and overseas;… Show more Media include: The Wall St. Journal, International Herald Tribune, Export Times, Alam Attijarat; launch editor of, and subsequent contributor to, English/Arabic inflight magazines (Gulf Air, Kuwait Airways, Saudia, MEA). Substantial overseas travel to the Gulf, North Africa, Scandinavia and Continental Europe to interview ministers, government and corporate officials. Editor: Hello Britain (British Tourist Authority).Consultant to a number of companies in the UK and overseas; researched and authored three books: The Gulf Handbook, A Better World for Bahrain; 10th Anniversary Book for Bahrain's Ministry of Housing. Interviewed on UK national and local radio; guest lecturer at North London Polytechnic on Mid-East publishing. Quality Correspondent: Quality (TQM, Quality Circles, Kaizen) and the introduction of BS5750, our quality standard, and Information Technology for the Chartered Institute of Purchasing & Supply, Industrial Purchasing News and Procurement Weekly. Three editorships; numerous travel guides (including the Arab World, the Netherlands and Egypt); and feature articles for specialist and Consumer Press worldwide. Show less

Specialised in producing user and travel guides on audio-cassette. Clients included: Motorola Corporation, British Telecom, BT Mobile Communications, Voicebank, UniqueAir, The Ford Motor Company and Freight Transport Association; The Egyptian Experience, The Wonders Down Under, Middle East Business Guide.In addition to day to day running of the business, I was responsible for client liaison, content and print production. I took over the interests of this production company and its… Show more Specialised in producing user and travel guides on audio-cassette. Clients included: Motorola Corporation, British Telecom, BT Mobile Communications, Voicebank, UniqueAir, The Ford Motor Company and Freight Transport Association; The Egyptian Experience, The Wonders Down Under, Middle East Business Guide.In addition to day to day running of the business, I was responsible for client liaison, content and print production. I took over the interests of this production company and its client base. Show less

Appointed launch Editor, I was responsible for commissioning, researching, co-ordinating and editing reports and features from over 20 sources world-wide. I also undertook the complete production cycle and developed this tabloid's original page base from 32 into a profitable 48-page monthly. A substantial amount of travel was involved meeting the heads of the world's largest publishing companies, advertising agencies and media industry specialists.

Diploma In, Business Studies

Business Studies & Secretarial

Education record

O'Levels

Education record

Primary School