Penny Hudd-Van Straaten

Penny Hudd-Van Straaten Email and Phone Number

National Account Manager - Experienced CPG Sales Manager @ Florists Supply
winnipeg, manitoba, canada
Penny Hudd-Van Straaten's Location
Surrey, British Columbia, Canada, Canada
Penny Hudd-Van Straaten's Contact Details

Penny Hudd-Van Straaten work email

Penny Hudd-Van Straaten personal email

n/a
About Penny Hudd-Van Straaten

Accomplished senior account manager in the consumer packaged goods industry with extensive knowledge of all sales channels. An effective leader and high achiever with superior interpersonal skills and unsurpassed customer service focus. Strong business planning skills using strategic analysis and innovative thinking to drive sales volume, share and profit; energized by the thrill of closing the deal. A proven sales professional with expertise in managing client relationships and a successful track record in closing multi-million dollar deals.

Penny Hudd-Van Straaten's Current Company Details
Florists Supply

Florists Supply

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National Account Manager - Experienced CPG Sales Manager
winnipeg, manitoba, canada
Employees:
42
Penny Hudd-Van Straaten Work Experience Details
  • Florists Supply
    National Account Manager
    Florists Supply Nov 2019 - Present
    Vancouver, British Columbia, Canada
  • Energizer
    National Account Manager
    Energizer Feb 2015 - Sep 2019
    Vancouver, British Columbia, Canada
  • Sc Johnson
    Lead, Sales - Account Management
    Sc Johnson Apr 2012 - Jul 2014
    Vancouver, B.C. Canada
    Responsible for the development and implemention of sales and marketing programs that maximize profitabilty for Western Canada Key Accounts (Overwaitea Food Group, Federated Coop, Associated Grocers, Buy Low, TGP) and SC Johnson. Other areas of responsibility include: developing strategic account plans for customers to maximize growth in a dynamic and changing marketplace; detailed forecasting and data/category analysis to formulate long term plans for account growth and creating win-win program solutions for both customers and SC Johnson.
  • Pepsico
    National Account Manager - Frito Lay Canada
    Pepsico Apr 1996 - Sep 2010
    Areas of responsibility included working with both Western Canada and National Account customers and managing sales and profit targets; developing medium to long term merchandising plans to ensure continued growth in a competitive marketplace; providing a liaison between marketing, finance, field sales and the customer; establishing a link between marketing and field operations in the planning and execution of themed promotions; analyzing internal and external sales data to identify trends and opportunities; and formulating strategies for growth in a dynamic environment. Also responsible for head office presentations including the communication of promotional planners, marketing initiatives, business reviews, new product presentations, pricing changes and service issues.
  • Pepsico - Frito Lay
    Key Account Manager
    Pepsico - Frito Lay Feb 1994 - Mar 1996
    Vancouver, Canada Area
    Areas of responsibility included working with B.C., Western Canada and National Account customers - see above.
  • Pepsico - Frito Lay
    Key Account Retail Manager
    Pepsico - Frito Lay Oct 1992 - Jan 1994
    Vancouver, Canada Area
    Areas of responsibility included working with grocery chain customers within an assigned territory to grow the salty snack category within their stores; selling, merchandising and ordering all products; working in a team environment with a direct report delivery driver to coordinate deliveries and ensure that all stores received outstanding service levels (this included the training, instruction and ongoing communication with direct report driver); and achieving aggressive growth targets.
  • Pepsico - Frito Lay
    Sales Representative
    Pepsico - Frito Lay Jun 1991 - Sep 1992
    Vancouver, Canada Area

Penny Hudd-Van Straaten Skills

Strategic Planning Category Management National Account Management Merchandising Customer Service Key Account Development Contract Negotiation Forecasting Promotions Ac Nielsen Solution Selling Dsd Marketing Management Business Planning Category Analysis P&l Management Category Development Consumer Insights Sales Support Profit Channel Sales Management Retail Budgeting New Business Development Marketing Strategy Shopper Marketing Trade Marketing Planograms Grocery Negotiation Nielsen Customer Relations Customer Development Key Account Management Pricing Supply Chain Syndicated Data Analysis Consumer Products National Accounts Account Management Fmcg Sales Operations Sales Marketing Selling

Penny Hudd-Van Straaten Education Details

Frequently Asked Questions about Penny Hudd-Van Straaten

What company does Penny Hudd-Van Straaten work for?

Penny Hudd-Van Straaten works for Florists Supply

What is Penny Hudd-Van Straaten's role at the current company?

Penny Hudd-Van Straaten's current role is National Account Manager - Experienced CPG Sales Manager.

What is Penny Hudd-Van Straaten's email address?

Penny Hudd-Van Straaten's email address is pe****@****rve.com

What schools did Penny Hudd-Van Straaten attend?

Penny Hudd-Van Straaten attended The University Of British Columbia.

What skills is Penny Hudd-Van Straaten known for?

Penny Hudd-Van Straaten has skills like Strategic Planning, Category Management, National Account Management, Merchandising, Customer Service, Key Account Development, Contract Negotiation, Forecasting, Promotions, Ac Nielsen, Solution Selling, Dsd.

Who are Penny Hudd-Van Straaten's colleagues?

Penny Hudd-Van Straaten's colleagues are Ami Stevens, Sean Stock, Shaik Abdul Raheem, Jacqueline Michaels, Erika Tangan, Kylee Lyle, Kerisimasi Masima.

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