Penny Lam Email & Phone Number

Hong Kong

Hong Kong SAR

New York, New York, United States

-Develop print and digital marketing collateral including but not limited to retail displays, one-pagers, email newsletter templates, affiliate banners etc.-Design and format new packaging for existing product line to elevate brand presence -Collaborate in the ideation process by offering input and solutions from a visual communication perspective

-Develop visual presentations and marketing materials in alignment with brand standards-Communicate with coordinators to determine design vision and deliverable timeframes -Suggest possible directions and means of execution through conference meetings-Create designs and formatted for use in print/web applications

Hong Kong, Hong Kong SAR

-Operate as the lead designer, responding to requests for and simultaneously handling multiple projects with various priority levels and deadlines-Produce and adapt social media visuals for multiple brands including but not limited to IKEA, Taobao, New World Group, JobsDB and AIA- Represent clients' visions in various forms of media, including images.

Hong Kong SAR

-Spearhead online visual identity by setting up style guide and post templates-Manage social media presence by brainstorming diversified content and establishing regular posting-Develop ideas and guide execution of photographs and videos for bar promotion-Manage and track online reviews to increase the bar's visibility and legitimacy

Hong Kong, Hong Kong SAR

-Revamp Instagram account by creating style guide, designing templates,expanding content and scheduling posting-Design motion graphics and banner ads for sales campaigns in the US, UK,CA and DE

Hong Kong SAR

-Proactively participate in weekly team meetings and contributed in brainstorming and idea generation-Support the marketing department with A/B testing in Facebook ads, creating different versions of campaign materials with varying demographics in mind -Storyboard, film and edit 40+ testimonial and product unboxing videos

Hong Kong SAR

-Conceptualize possible settings, props and clothings for required images-Capture high-quality images using both film and DSLR equipment -Determine, direct and adjust subject position and camera angles -Manipulate images in photo editing software to retouch and color correct

Ann Arbor, Michigan, United States

-Photograph events, people and places relevant to news articles to be published -Organize and select suitable photos using Photo Mechanic -Write captions for photos taken according to AP Style

Ann Arbor, Michigan, United States

-Produce video content about current news, local and campus events-Engage in video planning, location scouting, scriptwriting and video production in collaboration with teammates -Record, edit, and post same-day edits in an effective manner

Kowloon, Hong Kong SAR

-Handle phone calls and payments from lecture participants -Answer inquiries and address feedback from lecture participants -Cover the reception desk when assigned to be on duty during business hour-Facilitate in the taking of attendance during the beginning of lectures

Bachelor Of Fine Arts - Bfa, Graphic Design

High School Diploma