Provided strategic consulting for a cross-border company in business planning, operational efficiency improvement, and sales channel expansion•Developed a comprehensive sales forecasting and business planning framework, and implemented a monthly business review system to track performance, ensuring clarity in goals and actionable steps for the team, resulting in 60% YoY sales growth•Created SOPs for content generation between the marketing and operations teams, boosting overall team efficiency by 50%•Provided ongoing strategic advice to optimize Amazon platform performance and Direct-to-Consumer (DTC) website strategy, driving sales growth and expanding traffic channels

Acted as ad domain owner to lead the content development to enhance seller ad performance and overall satisfaction rate• Upgraded ad deep dive tool, expanding from 1 to 3 ad types to enhance seller performance analysis• Added a sub-category benchmark section for competitive analysis, supporting tailored optimization suggestions• Developed analysis flows and integrated key action items, enabling AMs to access insights efficiently, address performance issues, and streamline data-driven optimization decisions.• Delivered AM training for consistent tool use and improved service standards

• Supported CN sellers to grow sales in a sustainable way in US and EU markets by providing business consultancy in strategy planning, product selection, account operation, advertising, merchandising, inventory management, and brand building• Develop account management best practices and SOPs within the business development framework to enhance seller performance and increase satisfaction among Service Providers (SPs)• Drove top seller’s sales growth from $3M to $12M under my management, with the remaining accounts achieving an average of 80% YoY Gross Merchandise Sales (GMS) growth

• Developed and managed shoe portfolios of the brand, and defined design theme and SKU assortment structure for each season• Managed the entire physical product lifecycle, from design idea generation to the product launch; worked with other functions such as Marketing, Operation team, and E-commerce team, to roll out new products to the market• Led process of re-building brand’s merchandise planning strategy and tool, supported data-based planning at the fundamental of product development, and achieved better company index: Model accuracy +75% vs. LY; SPU accuracy +50% vs. LY; Development lead time -25% vs. LY

• Managed the product development process for Frozen and Cooler category; responsible for the product lifecycle from A to Z, including assortment planning, supplier selection, spec development, pricing, packaging, compliance, and store operation• Negotiated with key suppliers on product upgrade and cost saving to ensure price competitiveness of PB brand• Ensure continuous growth of PB brand by growing new assortment, led fresh department to achieve sales, margin, product penetration: PB sales growth + 40% vs. LY; PB cost saving + 15% vs. LY; PB penetration +30% vs. LY• Developed the top 3 ever-green items for the responsible categories

Initiated to build training programs for Merchant HIPOs and onboard plan for new hires; set up training SOP • New hire: created new hire onboard deck and buddy program for an easier onboard process• Merchant HIPO: created “Merchant Bootcamp” for selected trainees; leveraged and localized the training material from Sam’s US; communicated with field experts to arrange subject trainings; arranged tours to critical fields in Logistic and Operation; achieved 50% of merchant succession rate• Sharepoint: built up an internal platform for training-related information and material sharing, and progress-tracking

• Merchandisingo Category Planning: Assisted managing the ladies’ apparel category with annual sales over 400 million, supported to develop category strategy and SKU plans o Business management: Took charge of subcat of athleisure in the critical field of assortment selection and financial planningo Product management: Negotiated with the suppliers on cost, managed the inventory and pricing; helped achieved the saving of COGS of 10 million by strategically executing merchandising strategy and supplier negotiation• Operation: conducted club visit and communicated with club manager to ensure product display, and prompt promotion execution• Selected as the Employee of the year, and awarded on the Walmart’s Worldwide Annual stakeholder meeting.