Penny Davis Tarney Email and Phone Number
Penny Davis Tarney work email
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Penny Davis Tarney personal email
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Winner of Global Google Online Marketing Challenge 2011, with an MBA degree and 13 year’s digital marketing experience. Adept at creating innovative campaigns, insightful reporting, and nurturing client relationships.Completed a contract working for United Airlines. | Insights analyst for Google for the 2022 Midterm Elections/DNC as a Senior Paid Search Manager. | Between 2018-2022, sole marketing resource in my region at a Fortune 500 & publicly-traded company. | Seven years at a digital marketing agency as the Paid Search & PPC Department Manager. | Graduated summa cum laude MBA from the University of Houston (2011, 4.0 GPA)GOOGLE ONLINE MARKETING CHALLENGE WINNER, 2O11:Beat out 4,500 teams in 65+ countries to become the 2011 Google Online Marketing Challenge Global Winner. Demonstrated the most effective paid search and AdWords implementation as well as the best written strategies. Google AdWords campaigns also won the 2011 NGO Impact Award, earning a $5,000 donation for our client, the Houston Symphony. EDUCATION:Earned my undergraduate degree from Duke University in 2008. Graduating in just six semesters, completed majors in Visual Art and Art History, minors in English and Religion, and studied abroad in Belgium.SUMMARY: Designed, written, and launched over millions unique print and digital advertisements on Google, Bing, Facebook, Youtube, LinkedIn, Twitter, Pinterest, the Yellow Pages, and more. SPECIALTIES:• Google AdWords (certified)• Bing Ads (certified)• Google Analytics (certified)• Video/Youtube Advertising (certified)• Shopping Advertising (certified)• Display Advertising (certified)• Mobile Advertising (certified)• Mobile Sites (certified)• Digital Sales (certified)Digital:• Keyword Research• Ad Text Writing• A/B Testing• Click-Through-Rate Analysis• Conversion-Rate Analysis• On-Site Optimization• Website Conversion Improvement• E-Commerce• Image Ad DesignTools:• Google AdWords Editor, Bing Ads Editor• Adobe Creative Cloud: Photoshop & InDesign• Wondershare Filmora / Windows Movie MakerPrint:• Direct Mail Advertising• Catalog & Directory Design
Eystudios
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Sem ManagerEystudios Aug 2023 - PresentKennesaw, Ga, Us
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Senior Digital Media AnalystUnited Airlines Jan 2023 - Jun 2023Chicago, Il, Us-Increased HR Applications Completed by 340%-Boosted flight sales in Denver against Southwest by 152%-Achieved revenue increase of 50% on Mobile App-Collaborated with 3rd-party vendors to source audiences and guide marketing performance-Utilized channels: Search, Display (DV360), Social (Facebook, Meta, Instagram, Tiktok, Reddit) -
Senior Election Ads AnalystGoogle Mar 2022 - Nov 2022Mountain View, Ca, Us-Influenced voter behavior via YouTube ads by identifying strategic targeting-Analyzed advertiser and election data, recommended incremental spend & strategic opportunities -Provided reporting insights to election advertisers, such as the DNC, using BrandLift and FEC data-Directly reported campaign-relevant data and insights to leadership and election advertisers -
Manager, MarketingSp+ (Sp Plus) Mar 2018 - Mar 2022Chicago, Il, Us► Create B2B & B2C city-specific marketing programs that support parking facility promotion and incremental revenue► Lead the development of local marketing campaigns including: establish program objectives, integrate messaging, identify appropriate marketing channels, develope promotions programs with facility managers, and exploit competitive challenges and untapped opportunities► Implement marketing programs including: website and mobile promotions, paid search campaigns, email marketing, social media campaigns, partnership marketing, print materials, and at-location promotions► Maximize conversion and revenue generation by ensuring the user experience from customer touchpoint through completed sale is user-friendly -
Paid Search (Ppc/Sem) Department ManagerTopspot Internet Marketing Sep 2011 - Mar 2018Houston, Tx, Us► ACCOUNT MANAGEMENT• Develop & manage full service paid search accounts:- Recommend marketing strategies based on clients' goals for Google & Bing Search, Youtube Video, Shopping, Display advertising, LinkedIn, Facebook, Twitter, Pinterest, and more- Research competitive keyword lists- Write targeted ad copy- Adjust keyword types and bid strategies- Capture & analyze data trends- Optimize conversion rates•Deliver & analyze detailed reporting each month or quarter: - Consolidate data into well-formatted multi-tab Excel document that highlights trends, opportunities, recommendations, screenshots and summaries- Implement holistic digital marketing strategies and action items that match clients' business objectives based on own recommendations given to client► DEPARTMENT MANAGEMENT• Ensure quality for all clients engaged in TopSpot's Paid Search marketing service:- Develop best practices & manage processes- Ensure frequent strategic changes made in every account- Forecast account and spend growth•Train the PPC department:- Facilitate professional development for team of over 20 individuals - Plan & Execute bi-weekly training with all department employees- Establish monthly goals with each member of department- Train new PPC Team hires: Intensive 6-to-8-week initial training (have trained over 35 individuals)- Report on team and individual KPIs for executive team planning► PREVIOUS TITLES: PPC Account Manager, PPC Senior Account Manager, Paid Search Team Lead, Paid Search Department Manager -
Website Design & Marketing ManagerTexstyles International May 2010 - Mar 2011►Built an e-commerce site for a customized embroidery, silkscreen, and promotional products company based on clients' browsing behavior and internal sales reps' product look-up requirements. http://www.texstyles.com►Managed company's social media accounts, gained 500 Twitter followers.
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Marketing Department DesignerHouston Technology Center Jan 2010 - May 2010Houston, Texas, Us► Designed flyers and web media, including advertisements in the Houston Business Journal for upcoming technology events -
Community Schools Catalog TechnicianWake County Public Schools Oct 2008 - Apr 2009Cary, Nc, Us► Created integrated marketing campaign that led to a 20% increase in continuing education course enrollment► Re-designed "Summershine" and "Expand" catalogs, with special attention to usability design theories and LERN's marketing concepts► Increased ad sales in "Summershine" catalog fom 48 pages to 64 pages by researching eligible programs and expanding marketing circulation to potential advertisers in Raleigh area -
Communications InternNorth Carolina Museum Of Art Aug 2008 - Dec 2008Raleigh, North Carolina, Us► Developed marketing proposal to maintain museum visibility during renovation closure, and presented to curatorial board. -
Print Directory Advertisement DesignerUniversity Directories, Llc May 2008 - Sep 2008Durham, Nc, Us► Designed over 1,000 yellow-page advertisements for university planners and directories► Coordinated design development with clients and sales team to ensure program success
Penny Davis Tarney Education Details
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Duke UniversityArt History & Visual Art; Religion; Creative Writing -
University Of HoustonMarketing
Frequently Asked Questions about Penny Davis Tarney
What company does Penny Davis Tarney work for?
Penny Davis Tarney works for Eystudios
What is Penny Davis Tarney's role at the current company?
Penny Davis Tarney's current role is ex-Googler | Global Champion of Google Online Marketing, 2011 | 14 yrs Digital Marketing Exp | Search, Display, Social Paid Ads Implementation | Reporting & Analysis Specialist | Client Relationship Management.
What is Penny Davis Tarney's email address?
Penny Davis Tarney's email address is pd****@****lus.com
What schools did Penny Davis Tarney attend?
Penny Davis Tarney attended Duke University, University Of Houston.
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