Penny Purcell Email & Phone Number

Authentic marketing management professional with 10+ years of experience making complex marketing plans come to fruition. I'm a connector of ideas, people, and solutions. I have mastered the delicate dance of getting different personalities to do the work you want, when you want it. My creative force brings strategic perspective to audience, message and execution across all platforms – web, print, face-to-face, events, social and multimedia.With my marketing expertise and people skills, I lead and motivate colleagues to meet business objectives. I clarify and communicate priorities, ask thoughtful questions and escalate issues in a way that builds up, rather than divides a team. I believe it's just as important to keep internal stakeholders happy as external customers, and in supervising people, bring a collaborative approach. I keep eyes on the KPIs with Google Analytics, to keep testing campaigns and manage long-term goals. I'm well-versed in SEO, including best practices for content creation for e-commerce sites, blogs, and white papers. Expert at maximizing budget, and finding the business partner who is the best fit for each unique project. Core Competencies + Develop and deploy complex marketing plans + Data analysis + Customer retention + Lead generation and list growth + A/B testing + e-Commerce best practices + Motivate cross-organizational teams and engage challenging personalities + Energetic agent of positive culture with fearless, authentic approachA sense of humor is important, especially at work. I like to say, "What's the best part of today? (wait for it...) All of it." (Ok, maybe I don't say it until after 10am and I've had coffee.) In the is-your-glass-half-full-or-half-empty debate, I just believe there's a glass, and every day you get to decide what goes in it. I'm a voracious reader of news and current events and books of every kind. I love dogs, and do some dog sitting on the side. I will win if we play Scrabble, but I will lose if we have a dance-off. I'm proud of my midwest roots, and will eventually convince you to choose Minnesota as a travel destination. Photo by Patrick Shea from FreeImages

Listed skills include Marketing, Email Marketing, Marketing Communications, Social Media, and 15 others.