Penny Williams Email and Phone Number
new york, new york, united states
Penny Williams's Location
Charleston County, South Carolina, United States, United States
Penny Williams's Contact Details
Penny Williams work email
- Valid
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Penny Williams personal email
n/a
Penny Williams phone numbers
About Penny Williams
Marketing professional with 20+ years of proven experience in developing and implementing a wide range of marketing and communications strategies to build brand awareness, establish market presence, and increase profitability within numerous diverse and highly competitive industries.Easily navigate from vision to implementation.Poised, articulate and creative with a razor-sharp focus on measuring results and achieving business objectives.Specialties: - Cust Acquisition- Loyalty & Retention/CRM - Brand Strategy & Mgmt- Prod Dev, New Prod Launches & Positioning- Promotions, Advertising & PR- On-Line, Social Media & Viral Mktg- Multi-Channel Dist- Joint Ventures & Sponsorships - Vendor & Agency Mgmt- National Acct Alliances- Cross Functional TeamsTechnical & Analytical skills in:- Business Case Dev- Market Research- Product Evaluation- Trend Analysis- Targeting- Segmentation- Pricing- Forecasting & ROI
Penny Williams's Current Company Details
Assurant
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Client Marketing Manager
new york, new york, united states
- Website:
- assurant.com
- Employees:
- 11771
Penny Williams Work Experience Details
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Client Marketing ManagerAssurant Feb 2022 - Present
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Senior Product Marketing ManagerT-Mobile (Formerly Sprint) Nov 2011 - Feb 2023Assess existing & potential markets, develop product strategies (including pricing, promotion & channel placement) and go to market plans for new and existing products. Responsibilities include vendor relations, product positioning, product marketing/advertising/promotion, planning, developing & implementing multi-channel programs, and development of requirements for new products and services. Areas of focus have included devices, accessories, entertainment, family services and safety & security. Partner efforts include OEMs, Brightstar, Spotify, TIDAL Music, Amazon, Hulu, Sling TV, Google, Microsoft, Lookout, Location Labs and Family & Co. -
Product Marketing Manager, VideoCox Communications Nov 2010 - Oct 2011Phoenix, Arizona AreaIdentified, recommended and drove new product development for the video product line based on customer needs, market trends, business unit strategy and financial analysis. Developed product marketing plans, highlighting product performance, competitive opportunities and recommended strategies. Worked to define innovative product attributes to create product differentiation, develop product positioning, messaging, offers and marketing programs to increase customer acquisition and reduce customer churn. -
Marketing ConsultantP.S. Williams Consulting Nov 2008 - Oct 2010Overland Park, KansasCreated marketing campaigns to complement clients' corporate brand and increase their ROI. Partnered with companies such as Grapevine Designs, a small boutique promotional marketing agency, to bring in new clients and manage accounts as needed. Some of GV's clients include: Sprint, Embarq / CenturyLink, Bluetooth, NBC, CNBC, Fox, Hallmark, American Century Investments, JP Morgan, H&R Block, Waddell and Reed, AMC, RH Donnelley, Cessna, etc.
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Consumer Local Market Manager/Field MarketingEmbarq (Formerly Sprint) Dec 2005 - Oct 2008Overland Park, KansasDeveloped EMBARQ's consumer acquisition and retention marketing strategies for the Northwest Region (NV, OR, WA and TX) and NJ & PA.Managed new "localness" strategy, which complemented national integrated efforts with local advertising (TV, print, on-line), local offers, local sponsorships, local partnerships, community involvement, etc., including guerrilla marketing and social media tactics, to effectively respond to local competitive pressures and to deliver on EMBARQ's suite of voice, data, video and wireless services. - Successfully maintained market share in a highly competitive environment. -
Senior Product Marketing ManagerSprint Nov 2000 - Dec 2005Overland Park, KansasDeveloped product roadmaps, directed the launch of new products into the market, and developed and implemented integrated consumer acquisition and retention marketing plans focused on delivering Sprint’s volume, usage and churn targets.- Was responsible for the development of product-specific business cases, product strategy, positioning, packaging, in-store approach (including marketing collateral, in-store POP and merchandising materials), training, and integrated launch campaigns to support all of Sprint’s distribution channels and deliver on key metrics.- Monitored emerging consumer trends and fielded numerous handset appeal and attribute research studies to better understand consumer preferences, leveraging customer insights, to strategically evolve the product line-up and better target promotions for key consumer segments. -Launched 23 new products, including key leadership products such as America’s first color phone, America’s first camera phone, America’s thinnest phone, America’s first integrated Palm device & the industry leading first 3G (3rd generation technology) Vision products.-Managed handset vendor relations to show return on MDF funds, increase vendor fund commitments year over year, and ensure successful development of handset partner promotions and product launches.- Efforts included national and local advertising campaigns with Samsung, Motorola, Nokia, Sanyo, Hitachi and LG. Other partner efforts included brand development, direct response TV, in-cinema media and joint promotions with Pizza Hut and Pepsi. -Increased vendor commitment of funds year over year to $70 million in 2002, a 10% increase over 2001.
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Senior Manager/Marketing OperationsSprint Mar 2000 - Nov 2000Overland Park, KansasManaged a team of seven in implementing programs for the Consumer and Sprint PCS.com Strategic Business Units.Drove recommendations for change to simplify marketing initiatives and program implementation; drove all internal and external organizations to achieve aggressive readiness of execution, and lead the development and enhancement of automated solutions to maximize productivity and control costs. -Successfully managed over 100 programs at any given time and launched approximately 50 programs per quarter.
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Marketing Manager/Mass Market AcquisitionSprint Sep 1999 - Mar 2000Overland Park, KansasDeveloped integrated consumer acquisition programs to deliver on Sprint's consumer volume and usage targets for the Sprint PCS Stores, the Sprint on-line store, the Sprint Store within a Store at Radio Shack and Third Party, which included numerous big box distributors (Best Buy, Circuit City, Costco, etc.), as well as numerous mom and pop locations.-Responsibilities included market research, business case development, promotional pricing strategies and negotiations with handset vendors and other promotional partners. Matrix management responsibility across Sales, Service, Legal, Finance, Operations and other Sprint PCS and Sprint Marketing Business Units.-Exceeded all consumer volume and usage targets.
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Marketing Manager - Retail ProgramsSprint Aug 1998 - Aug 1999Overland Park, KansasWas responsible for development of the Sprint PCS Retail Store strategy, which made up 28.9% of the business in '99. -P&L management/bottom line responsibility for channel performance. -Developed strategy for and directed implementation of all Sprint PCS Retail Store promotions.-Gross adds for '99 for the Sprint PCS Retail channel, during the time I worked on these efforts, were 166% above plan.
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Program Manager/Consumer MarketingSprint Feb 1997 - Feb 1998Kansas City, MissouriLoyalty and Retention; Developed and implemented programs to support the loyalty and retention marketing plan. -Established customer life touch points, developed and implemented Sprint PCS's first Customer Welcome Package, Outbound Welcome Call Program, National Referral Program, Mover's Program, High End Rewards Program and other promotional/marketing collateral and cross-sell mailers, newsletters, bill inserts, etc. -Exceeded all churn targets.-Oversaw development and ongoing updates to the Sprint Loyalty/Retention Internet home page and on-line customer experience.
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Marketing ManagerAmerican Century Investments Aug 1996 - Feb 1997Kansas City, MissouriRetention and AcquisitionDeveloped and implemented marketing plans for American Century's high end segment, the Priority Investor Program.-Managed all cross-sell efforts as well as the launch of the first exclusive fund offering for Priority Investors - the New Opportunities Fund.-Generated $32.7 million in new money for the company with the launch of the New Opportunities Fund alone.Third Party MarketingDeveloped and managed integrated marketing campaigns to support the efforts of Third Party wholesalers and the overarching sales and marketing goals of Third Party Territory Sales.-Responsibilities included analyzing business plans to identify marketing opportunities, developing marketing and communications strategies and programs, and overseeing program development and execution with outside vendors and internal business partners.-Additional efforts included managing sales support initiatives (e.g. presentation development, trade show marketing and new fund information), providing marcom expertise to wholesalers, monitoring competitor programs, applying learnings & implementing process improvements. -
International Marketing And Public Relations ConsultantP. S. Williams Consulting/Cambrian International Feb 1991 - Aug 1996Kansas City, Missouri AreaAssisted clients with business development opportunities in foreign and domestic markets.-Educated U.S. companies in the intricacies of conducting business internationally.-Conducted feasibility studies of foreign markets and assisted clients in developing joint ventures and opening distribution channels abroad. -Planned special events, developed marketing and public relations campaigns and developed promotional concepts and implementation plans. -Worked with clients in conducting market research, corporate and competitive intelligence, and information and database mining.
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International Marketing AnalystU.S. Department Of Commerce, International Trade Administration Aug 1989 - Jan 1991Washington D.C. Metro AreaServed as a Consultant for Dept heads and participated in negotiations with U.S. and foreign producers and government officials promoting U.S. products abroad. -Traveled as a member of several U.S. delegations to Japan, Taiwan and South Korea -Prepared briefing, background and option papers for use by top agency officials for negotiations with foreign government and business representatives. -Consolidated data into written presentations on the Voluntary Restraint Agreements (VRA's) between the U.S., Japan and Taiwan for industries relating to national security, and on U.S. trade policy concerning these countries and the products covered under these Agreements. -Tracked changes in technical processes, financial conditions and industry structure. Analyzed imports, import penetration levels, and other trends in product lines, as well as business development and promotion of VRA covered products, domestically and in Asia.
Penny Williams Skills
Product Marketing
Cross Functional Team Leadership
Strategy
Product Management
Market Planning
Market Research
Marketing Strategy
Segmentation
Multi Channel Marketing
Management
Marketing
Leadership
Marketing Communications
Business Development
Brand Development
Integrated Marketing
Strategic Partnerships
Telecommunications
Pricing
Customer Acquisition
Trend Analysis
Advertising
Program Management
Loyalty And Retention/crm
Brand Strategy And Management
Multi Channel Distribution
Joint Ventures And Sponsorships
Vendor And Agency Management
National Account Alliances
Cross Functional Teams
Competitive Analysis
Wireless
Go To Market Strategy
Vendor Management
Mobile Devices
International Business
Penny Williams Education Details
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International Business And Marketing -
Liberal Arts
Frequently Asked Questions about Penny Williams
What company does Penny Williams work for?
Penny Williams works for Assurant
What is Penny Williams's role at the current company?
Penny Williams's current role is Client Marketing Manager.
What is Penny Williams's email address?
Penny Williams's email address is pe****@****ile.com
What is Penny Williams's direct phone number?
Penny Williams's direct phone number is +191370*****
What schools did Penny Williams attend?
Penny Williams attended The George Washington University School Of Business, University Of Missouri-Kansas City.
What are some of Penny Williams's interests?
Penny Williams has interest in Children, New Technology, Economic Empowerment, Food And Wine, Gardening, Yoga, Environment, Education, Cycling, Poverty Alleviation.
What skills is Penny Williams known for?
Penny Williams has skills like Product Marketing, Cross Functional Team Leadership, Strategy, Product Management, Market Planning, Market Research, Marketing Strategy, Segmentation, Multi Channel Marketing, Management, Marketing, Leadership.
Who are Penny Williams's colleagues?
Penny Williams's colleagues are Bárbara Flik, Christopher David, Michal Pawlak, Francesca Luthi, Tim Benjamin, Maria Rivera, Lenee Wood.
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Penny Williams
Scottsdale, Az4directenergy.com, tellmemore.com, godaddy.com, metrobrokers.com1 (404) 8XXXXXXX
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2media-brokers.com, fletchermartin.com1 (866) 5XXXXXXX
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1childrens.com -
4gmail.com, gmail.com, worldbank.org, worldbank.org -
Penny Williams
New York, Ny
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