Sr. Product Manager for Verizon Cloud storage.Product lead for the Verizon Retail Arrival customer experience. With a focus on cross-platform digitally-enabled solutions for a friction-free experience, I create a springboard to sales and service in the Verizon stores.

• Launched IoT products in store with creative and interactive visual merchandising, resulting in 12% lift in sales. • Developed strategic positioning and communications for Prepaid marketing, rolling out to over 45,000 stores, across channels.• Evolved Destination in-store interactive experiences for over 40% increase in usage.

• Drove innovation and delivered best-in-class, cross-platform experiences via strategy, qualitative research, user trends, KPI analysis, UX development, and creative content.• Developed tech-forward strategies to arm retail sales reps with interactive tools. • Created leading-edge, interactive experiences for consumers that inspire and engage them through the retail customer journey and conversion funnel.• Led qualitative research efforts for multiple programs, to develop roadmap of enhancements and new experiences.

Barnes & Noble • Launched NOOK store-within-a-store/digital departments in November 2011 with a phased rollout to 700+ Barnes & Noble retail stores nationwide. • Launched NOOK brand and family of e-reading devices/tablets; collaborating on branding, packaging, UI/visual design, and marketing materials for web, retail and print. • Developed holiday Member promotions and materials.• Created the Barnes & Noble Inc. corporate website redesign for 2012 launch.• Developed advertising campaigns (tv, print, retail, online), product development (digital devices, apps, packaging, promotions), events (product launches) and corporate identity (branding, logos, architecture, vision videos).

Vitamin Water• Recruited and conducted focus groups in New York facility to understand attitudes toward beverages, water and flavored waters in age groups 18 - 34.Fusion 5: Miller• Recruited and conducted one-on-one interviews to identify attitudes toward nightlife and choices in alcoholic beverages.• Analyzed, wrote and presented research results and implications deck.

• Developed marketing and PR plans to launch the restructured women's NGO in South Africa.• Established brand identity through cohesive communications from logo redesign to press releases and signage.

Sirius Satellite Radio • Planned and launched the Sirius Satellite Radio brand and service.• Built demand within a new category in order to acquire 500,000 customers by year-end.• Implemented integrated marketing plans for both consumers and the trade via radio, print, interactive and retail.

Cotton Incorporated• Supported cotton growers by building demand for US cotton via brand awareness and marketing campaigns.• Developed a push/pull strategy to incent consumers to desire more cotton while creating a need for the trade to use more cotton in their apparel and home goods products. • Increased revenue by developing a groundbreaking B2B print campaign, promoting a first ever Cotton brand personality and campaign to the fashion industry.• Planned and researched fiber awareness for 2001 consumer television campaign strategy.• Managed creative development, media plans and budget for television, non-traditional and print ads.AIG Auto • Planned brand awareness research and conducted creative testing for tv campaign launch.• Broadened retention, while increasing revenue for OgilvyOne, via database building with interactive component.• Planned one-to-one television and interactive test to drive leads to reconstructed Web site.IBM - Technology Group: Storage, Microelectronics, Networking Hardware • Managed worldwide integrated communications in over 17 countries.• Evolved B2B strategy to adopt a brand awareness, communications campaign via evolving research.• Successfully pioneered IBM hard disk drive co-op advertising test and rolled out to full distributor program.