Penny Thorn Email and Phone Number
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After immersing myself in the world of marketing for over 25 years, I’ve had the opportunity to explore the intricacies of B2B technology and telecommunications organisations, both within the UK and worldwide.Today, I leverage my blend of creativity, technical expertise, and effective communication skills to assist companies in achieving their marketing objectives through freelance services, which encompass:• Marketing Strategy and Planning• Digital Campaign Production • Eloqua Marketing Automation• Content MarketingI've had the privilege of collaborating with a diverse range of clients, particularly in the education technology sector, including Anthology (formerly known as Blackboard), oMbiel (campusM), UniWellBeing, Interfolio, Solutionpath, JobTeaser, QSUnisolution, and Residential Management Systems (RMS).My approach is all about flexibility—I’m here to lend a hand on a freelance or contract basis, whether it’s for a specific project or ongoing support and consultancy.
Abstract Marketing
View- Website:
- abstractmarketing.co.uk
- Employees:
- 1
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Freelance Marketing ConsultantAbstract MarketingUnited Kingdom
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Freelance Marketing SpecialistAbstract Marketing Jul 2016 - PresentUnited KingdomA marketing specialist for edtech and technology companies across SME to large enterprise organisations. Leverages a unique blend of creative flair, technical expertise, and excellent communication skills to assist companies in achieving their marketing objectives. Engages with international sales and marketing teams to articulate and deliver effective campaigns, marketing programmes and customer communications. Specialist skills include campaign development using Oracle Eloqua’s marketing automation platform. Available on a freelance basis for all kinds of marketing projects and consultancy.
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Head Of Emea MarketingBlackboard Dec 2015 - Jul 2016United KingdomEffectively managed the EMEA Field Marketing team that focused on driving new business, cross-sell and client retention. Operated in close alignment with sales and product teams.Developed strategic marketing plans, and ensured correct messaging and consistent goals were met for demand generation via market specific regional field-based programmes. These programmes supported the sales teams delivery of revenue, profit, renewal/retention and new business acquisition goals. -
Senior Manager, International Marketing ProgrammesBlackboard Apr 2011 - Nov 2015London, United KingdomResponsible for the strategy, planning and execution of a multitude of demand generation and retention activities in the UK/I and across EMEA to drive new business as well as expansion and retention activities.Worked closely with the local sales teams, product teams, and the other members of the International Marketing team to develop, align, and execute on go-to-market activities, pipeline contribution, and tracking the results of the marketing activities.
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Marketing ConsultantOmbiel Jun 2008 - Mar 2011London, United KingdomoMbiel developed campusM™ a leading mobile and portal platform for universities and colleges providing an integrated suite of mobile services. In 2008, when the company was formed, oMbiel needed help to build corporate awareness and drive lead generation in the UK higher education sector. Responsible for creating a marketing plan which included marketing content, press releases, a website, and sales tools to drive demand, adoption and overall success of the product. A long term partnership with oMbiel ensured an expert understanding of their technology, and their audience, helping to create authority when writing about their products and related topics.
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Marketing Communications Manager, EmeaGood Technology Jan 2007 - May 2008London, United Kingdom• Delivered channel marketing and product messaging for the European sales and marketing team.• Created a pan-European sales toolkit. Contributed to approx. 4k subscribers per week, 55% monthly attach rate and a reduction in monthly churn rates by 3%.• Managed the PR agency to deliver the European PR corporate strategy. • Organised corporate presence at Mobile World Congress and other key European tradeshows and co-marketing events. -
Marketing Manager, Mobility And ConvergenceBt Jul 2004 - Dec 2006London, United Kingdom• Built relationships with device manufacturers and produced BT branded phones; included hardware and digital branding, menu structure naming, packaging and user manuals. • Delivered a BT branded welcome experience, sales collateral and presentations for the business channel within budget and deadline for the launch of BT Mobile and BT Fusion.• Developed an internal communications plan and contact strategy across BT for the transfer of 100,000 mobile devices from 02 to BT Mobile, which included over 67,000 BT employees.• Managed the internal and external communications for Major Business migrations (approx 908 accounts and 41,000 subscribers) from an 02 billing platform to BT Mobile’s in-house systems. -
Customer Marketing ManagerVodafone Nov 2001 - Jul 2004Stoke-On-Trent, United KingdomFORMERLY SINGLEPOINT, ACQUIRED BY VODAFONE• Implemented an integrated welcome and upgrade programme delivered to c.100k consumers monthly. Delivered additional revenue of over £1.5m annually.• Set up a customer acquisition programme, which achieved 50,000 consumers annually. Execution involved developing targeting strategies, creative, product offerings and contact strategy campaign.• Project managed all customer touch-points of a complex customer migration programme. Involved the development of communications for all customer contacts, including call centre scripts that were rolled out to 400+ sales advisors, design of a sales system front-end and all correspondence.• Delivered a proactive retention campaign to assess the point when a customer churns. Expected to deliver additional revenue of c.£1m annually through increased customer life. -
Marketing ExecutiveArmstrong Laing Oct 1998 - Oct 2001Knutsford, CheshireFORMERLY ARMSTRONG LAING, AQUIRED BY BUSINESS OBJECTS, then SAP• Set up an internal graphic design function• Designed and produced collateral, newsletters, promotional print material for lead generation programmes, product launches, seminars and events
Penny Thorn Skills
Penny Thorn Education Details
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Marketing And Visual Arts (Graphic Design) -
Pilates Matwork Teacher Training Course, Accredited By The Pilates FoundationPilates Matwork -
Sir John Deane'S Sixth Form CollegeA Level: Art & Design (A), Geography (A), French (B)
Frequently Asked Questions about Penny Thorn
What company does Penny Thorn work for?
Penny Thorn works for Abstract Marketing
What is Penny Thorn's role at the current company?
Penny Thorn's current role is Freelance Marketing Consultant.
What is Penny Thorn's email address?
Penny Thorn's email address is pe****@****ard.com
What is Penny Thorn's direct phone number?
Penny Thorn's direct phone number is +1.202.463*****
What schools did Penny Thorn attend?
Penny Thorn attended Lancaster University, Pilates Matwork Teacher Training Course, Accredited By The Pilates Foundation, Sir John Deane's Sixth Form College.
What skills is Penny Thorn known for?
Penny Thorn has skills like Marketing Communications, Lead Generation, Marketing, Marketing Strategy, Direct Marketing, Copywriting, Crm, Strategy, Market Planning, Brand Development, Product Marketing, Mobile Devices.
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