Pepa Lafuente Llorens

Pepa Lafuente Llorens Email and Phone Number

Cofounder, Head of Marketing and Sales @ KoesAI
Barcelona, CT, ES
Pepa Lafuente Llorens's Location
Barcelona, Catalonia, Spain, Spain
Pepa Lafuente Llorens's Contact Details

Pepa Lafuente Llorens work email

Pepa Lafuente Llorens personal email

n/a
About Pepa Lafuente Llorens

With over 25 years of experience in marketing, trade, and sales, I have worked with multinational companies to develop commercial strategies that optimize growth and efficiency. Currently, I lead initiatives in AI consulting, applying the latest tools for data analysis and digital transformation. Looking to connect with professionals who share my passion for innovation and creating a positive business impact.

Pepa Lafuente Llorens's Current Company Details
KoesAI

Koesai

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Cofounder, Head of Marketing and Sales
Barcelona, CT, ES
Website:
koesai.com
Employees:
3
Pepa Lafuente Llorens Work Experience Details
  • Koesai
    Cofounder, Head Of Marketing And Sales
    Koesai
    Barcelona, Ct, Es
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  • Koesai
    Cofounder, Head Of Marketing & Sales
    Koesai Jul 2023 - Present
    España
    Lead sales and marketing efforts for an AI consultancy, driving the development and execution of commercial strategies to promote data analysis services.Played a key role in Koesai’s recognition at the Housing Stabilization Hackathon in Cincinnati, where our AI-driven solution won the award for the best data analysis innovation.Establis partnerships and identify new market opportunities, resulting in a stronger client base and increased sales revenue.
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  • Microsoft
    Master'S Degree In Artificial Intelligence And Innovation
    Microsoft Jun 2023 - Present
    Master's degree in Artificial Intelligence and Innovation with dual certification from Microsoft and Founderz. Learning the latest AI tools that are transforming the world of data analysis, text analysis, and image creation.
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  • Mit Professional Education
    Artificial Intelligence And Machine Learning No Code
    Mit Professional Education Jan 2022 - Jul 2023
    Barcelona, Cataluña, España
    Studying the No Code Artificial Intelligence and Machine Learning program taught by the prestigious MIT (University of Massachusetts- #2 in World Ranking).The objective is to acquire the most advanced skills in market and competition analysis, as well as in customer segmentation for the optimization of promotional campaigns and the maximization of the profitability of sales and trade actions.
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  • Masoliver Brands
    Marketing And Trade Manager
    Masoliver Brands Jan 2019 - Dec 2021
    Barcelona Y Alrededores, España
    * Administered development and execution of robust strategies to drive sales across Spain, Portugal, and Cuba. Spearheaded team of four product managers to implement marketing and trade plans for current accounts and prospects. * Negotiated purchase terms and conditions with key suppliers advantageous for the company. . * Oversaw investment and promotional initiatives, brand ownership, and distribution of private label products across retail & HORECA channels. *Reconfigured the department focusing on guaranteeing its consolidation and generating a more solid value proposition.---Achieved 15% increase in promotional support of key suppliers.---Introduced 450 products in new gastronomic HORECA sales division by co- ordinating with cross-functional teams.---Achieved 450% increase in RRSS visits and 30% traction of new suppliers by improving corporate image of company.
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  • Via Families
    Chief Commercial Officer
    Via Families Sep 2017 - Dec 2018
    Barcelona Y Alrededores, España
    * Formulated commercial, price and promotional strategy to boost subscription of services aimed at ensuring business, revenue generation and profitability.* Communicated with potential customers to drive sales and cultivate strategic relationships. * Designed and implemented efficient subscription model whilst scrutinising affinities in market. * Leveraged exceptional analytical expertise for research and analysis of fast-paced business initiatives.--- Negotiated preliminary agreements with six associations by adopting out- bound sales strategy: calling prospects, social selling and mailings.---I achieved subscription interest from 6 large communities ensuring a profession of maximum adaptation to their identity.
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  • Monsanto Company
    Marketing Manager Iberia
    Monsanto Company Dec 2011 - Oct 2016
    Montornés Del Vallés
    * Established marketing and budget plans across Iberia in compliance with business objective of company. * Steered significant efforts on new customer focused value proposition of our products. * Proposed commercial policies and discounts to generate value of company. * Organised trade fairs and product presentation events to enhance brand awareness through specialist channels. * Leveraged communication and advertisement platforms, including newsletter and YouTube for promotion and awareness of our brands.---Spearheaded recovery of leadership position in rootstock market - the second most valuable product in the company - by establishing a new customer-focused vision that was extrapolated internationally.---Redefined the entire structure of discounts and promotions by customer types and purchase volumes, achieving a more attractive promotional policy for Customers and saving 25% administrative time.
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  • Maxxium
    National Key Acount Manager Horeca
    Maxxium Aug 2006 - Apr 2011
    Barcelona
    * Key Account Manager for key national horeca chains, with a turnover of 25 Mio €.* Administered robust strategies to drive sales through multiple selling channels, including cash-and-carries, supermarkets, and distributors. Implemented effective account management plans in accordance to maximize sales and ensure satisfactory customer experience.---Achieved 18% increase sales target of company, professionalizing negotiations with market studies, category analysis, quotas and planograms. ---Increased loyalty to the company by 8% from my key accounts.
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  • Akzo Nobel Decorative Coatings
    Retail Director
    Akzo Nobel Decorative Coatings May 2004 - Nov 2005
    Barcelona
    * Reporting to the Commercial Director, leadership, goal setting and motivation of national retail sales team with 10 people and 18 Mio € turnover.* Managed and executed sales and promotional strategies to drive sales in the retail channel - DIY. * I led and professionalized a team of ten sales representatives, focusing on generating profitability from each of the visits and demonstrating a more solid value proposition.* Coordinated the European project collaboration between Akzo Nobel and Leroy Merlin Group.---Through coordination with multifunctional teams, we achieved the sole supplier agreement in Carrefour, increasing our sales by 320%.---I negotiated the white label for Eroski, optimizing the total costs of our productive capacity.
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  • Affinity Petcare
    National Key Account Manager
    Affinity Petcare Mar 2000 - Apr 2004
    Barcelona
    • Responsible for national accounts in Catalonia for specialized channel (petshops and veterinary), reaching 4 Mio € turnover.• Sales Plans: Design annual sales plans and conditions specific for each Customer.• Training and coordination of the retail sales team and shop promoters (35 people). ACHIEVEMENT: Achieved outstanding sales results (+26% in chains) by improving implementations in shelfs and through creating specific promotional SKUs for Customers.
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  • Unilever Bestfoods
    Product Manager
    Unilever Bestfoods Mar 1997 - Dec 1999
    Barcelona Y Alrededores, España
    * Responsible for a portfolio of 114 Knorr, Starlux, Maizena and Alsa products, with 17 mio € sales.* Developed annual marketing plans, sales forecasts, sales support tools (catalogs, brochures, ...) and promotions.* Interdepartmental coordination (R&D, purchasing, production, finance, sales, ...) to reach company´s objetives.--- In the period I led the launch and re-launch of 41 products through the coordination of all departments involved.
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  • Chambre Officielle De Commerce D'Espagne En France - Cocef
    Commercial Department
    Chambre Officielle De Commerce D'Espagne En France - Cocef Jan 1996 - Jul 1996
    París Y Alrededores, Francia
    • Promoted the economic activity of Spanish companies with export volumes in France.• Prepared economic analysis and viability recommendations and strategic proposals for international trade by different sectors.• I did accompaniments to fairs and trade events.
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Pepa Lafuente Llorens Skills

Estrategia Empresarial Product Development Marketing Management Key Account Management Digital Marketing Negotiation Mercadotecnia En Medios Sociales Social Media Desarrollo De Productos Social Media Marketing Marketing Digital Business Strategy Gerencia De Ventas Publicidad En Internet Team Management Fmcg Market Analysis Microsoft Office Redes Sociales Online Advertising English Brand Management Sales Management Consultor De Redes Sociales Creativity Ventas Creatividad Forecasting Google Analytics Direct Sales Sales Process Sem Marketing Plan Creation Marketing Event Planning Technical Sales Presentations

Pepa Lafuente Llorens Education Details

Frequently Asked Questions about Pepa Lafuente Llorens

What company does Pepa Lafuente Llorens work for?

Pepa Lafuente Llorens works for Koesai

What is Pepa Lafuente Llorens's role at the current company?

Pepa Lafuente Llorens's current role is Cofounder, Head of Marketing and Sales.

What is Pepa Lafuente Llorens's email address?

Pepa Lafuente Llorens's email address is pe****@****nis.com

What schools did Pepa Lafuente Llorens attend?

Pepa Lafuente Llorens attended Massachusetts Institute Of Technology, Esade Business School, La Salle Bcn, Eada - Escuela De Alta Dirección Y Administración, Université De Poitiers, Bournemouth University, Universitat De Barcelona, Università Degli Studi Di Siena, Universitat Abat Oliba Ceu.

What skills is Pepa Lafuente Llorens known for?

Pepa Lafuente Llorens has skills like Estrategia Empresarial, Product Development, Marketing Management, Key Account Management, Digital Marketing, Negotiation, Mercadotecnia En Medios Sociales, Social Media, Desarrollo De Productos, Social Media Marketing, Marketing Digital, Business Strategy.

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