Producer, executive producer and creative director for a global full-service agency providing creative services and broadcast design to US, LATAM, Europe and Asia for clients including Sony, NBC/Universal, A&E, MTV, Hispanic Heritage Foundation, and the Vatican. -Oversee all client account relationships and client management; responsible for budget and concept creation/production.-Manage team of 4 employees, and teams of freelance designers, photographers, editors, writers, and programmers to deliver creative projects rooted in brand needs and consumer insights-Directed TV commercials, producing successful products on-time and budget.-Produced 360 marketing campaigns to engage customers at all points of contact: social, websites, and digital content.-Design and produce billboard ads, commercial spots, magazine / print advertisements, and social media digital content.-Collaborated with Peace Tech Lab to create inaugural International Peace Honors Awards, featuring Sting, Camilo & Eva Luna, Ricardo Montaner, Alejandro Sanz, and Ricky Martin; production, branding, creative, editing, and filming honorees. -Produced / Directed the 2010 and 2011 Hispanic Heritage Awards at the John F. Kennedy Center; responsible for concept, production, support materials (print, video, website) and direction of show / talent.-Created an international campaign for tolerance for Venezuelan migrants and refugees; collaborated with Ricardo Montaner, the Pan American Development Foundation, and the OAS. -Produced documentaries for Discovery, UN and the Government of Ecuador to promote awareness on minority groups and environment that we live in. -Led a team of 50 to create all branding and promotion for the Pope’s visit to Ecuador; worked with government leaders on promotional campaign and visual elements (360); coordinating all aspects of the event, from concept to execution.

Led creative operations at Telemundo, the second-largest Spanish-language television content producer in the world, and the second-largest Spanish-language network in the US with over $600M operating budget. -Led all creative operations, branding, and advertising initiatives across multiple platforms including on-air, print, digital, and TV visual packaging and promotions; developed strategies to improve brand image and communications.-Managed team of 30 professionals, including art directors, production managers, writers, designers, animators, and 3D artists, responsible for development of $2M annually.-Oversaw creative services for all departments, including sports, general entertainment, soap operas, affiliates, and sales and marketing; led new idea / concept exchanges with marketing and creative teams. -Collaborated with social media teams to develop digital campaigns and cross- pollination marketing strategies.

Recruited to lead the MTV creative department and promotional strategy to pivot the global MTV brand from 100% music video to original production.-Organized startup in-house creative service department, and constantly fine-tuned the strategy for the on-air department to rise to the challenge, while working hand in hand with Creative, Marketing, Programming and online departments.-Worked closely with Ad Sales clients including Sony, Nokia, Black Berry, and Jose Cuervo. Creating customized original production shows and content, as well as weekend show stunt promotions and packaging for advertising partners.-Produced yearly channel re-brands providing graphics and creative to give channels a new look and feel.-Created promotional concepts to reach award show target audiences including VMA's Latin America and others.-Worked with brand managers and clients to strategize promotional vehicles, such as in-store displays and trade show booths, used for the coordination and production of the printed or multimedia promotions.

Positioned the launch of 2 new Vietnamese television networks based on news, sports, movies and general entertainment. -Organized startup in-house creative service department hiring new talent.-Oversaw all on-air, print and branding promotions for series launches, image campaigns, topical promotions and branded content.-Responsible for acquiring daily shows and series from countries like China and Thailand.

In charge of Latin American market launch and part of the world wide launching team for this first new 100% Sony Picture Entertainment brand that would pivot to the action and adventure Hollywood blockbusters features from the SPE. Responsible for all on-air promotions, audio/video, print, outdoor advertising, creative and production outputs supporting all national and local initiatives. Created award winning image campaigns

• Re design, conceptualized and re-launched HTV• Produced and created several interviews with top artist like Celia Cruz, Tito Puente, Gilberto Santa Rosa, Ricky Martin, Shakira, Willy Colon among others.• Created all on air and show strategies.

Responsible for supervising editors, cameras, and production assistants.-Supervised productions from pre- to post-production, responsible to produce projects on-time and within budget.-Organized shooting schedules and recording studios for 8 music related shows including movie awards and VMA.-Wrote scripts for projects, researching and assessing ideas, and collaborating with staff.-Coordinated weekly meetings with management and staff to discuss creative and content for shows.-Served as an off-camera talent scout to interview celebrities and create material for the channel and shows.-Worked with high profile artist such as Eminem, Massive Attack, Duran Duran, Oasis, Marilyn Manson, others.