José Luis Guisa Cardona Email & Phone Number

Huixquilucan De Degollado, Méx., Mx

Cdmx

PR and Communication Consultant. - Developed successful communication strategies (Traditional and Digital) for our clients accomplishing to strengthen their public image and reputation. Attaining Public Relations ROI of +600% AVE in all clients.- Created Corporate Social Responsibility projects for a number of clients.- Successfully managed crisis situations for several clients saving millions in reputation damages andexpenses.

México, D.F.

• Reached Public Relations ROI of 1100% (11X1) AVE by formulating a successful corporate communication strategy, generating effective media relations and company’s strong media presence.• Established a Crisis Situations Management Strategy to successfully keeping company’s reputation safefrom union conflicts, impeachment, media statements and public opinion.• Guided group’s Social Responsibility plans managing a $10MM budget in donations and charitable events.• Iniciated company’s first ever market research system producing accurate market insights and industrytrends and information to stakeholders.• Increased +10% client satisfaction by making a Post-Sale service based in call center and social media.• Generated +$12MM e-commerce income by releasing digital marketing campaigns, loyalty program anddemand generation.

Mexico City Area, Mexico

• Succeeded to restructure organization’s philanthropic branch and turned it digital by implementing an online marketplace focused in: A) Evaluate, rank and assess Mexican NGO’s; B) Connect NGO’s with corporate donors.

Mexico City Area, Mexico

• Succeeded in designing a new brand strategy achieving a record-breaking advertising campaign for Back to School season: net sales growth of 23% and +44% TOM vs closest competitor.• Established The OfficeMax Foundation generating donations of +$5MM by implementing innovative found raising strategies and accomplishing to strengthen company’s reputation and public image.• Developed B2B e-commerce and digital marketing campaigns resulting in a new $4MM income channel to the company.- Also served as HR Director in this period of time.

• Implemented successful communication strategies for agency’s clients. Delivering PR ROI of +500%(5X1) AVE in all clients. Strategies included PR and crisis management plans: GICSA, Mabe, GE,Casa Cuervo, Grupo Gigante• Successfully designed an implemented Social Corporate Responsibility plans for agency’s clients.• Coached media training seminars for top executives of all agency’s clients.• Out-sourced marketing services like brand strategy, media buying, market research and marketing plan.

Mexico City Area, Mexico

• Achieved to deliver 6 editions with 10,000 catalogues and $1.6MM income per edition.

Mexico City Area, Mexico

• Built brand positioning causing to be Mexico’s 2nd most important philanthropic brand with 80% brandawareness, high-level media relations and company’s heavy media presence.• Launched Mexico’s first family of philanthropic products, a 28 consumer goods line branded Un Kilo de Ayuda and sold nationwide in all retail stores.• Lead organization’s relations with government, donors, NGOs, and other stakeholders.

Ba, Business Administration And Management, General

Marketing