I work in the fashion and luxury field, with my Co-Founder and/or Executive roles at a number of companies as my key experience and background. My main expertise in the industry would be brand identity development, brand platforming and communication -- however I am pretty much all-round, carrying broad experience with the 'fashion system' in terms of financial and business planning, merchandising, general operations, HR, supply chain, seed or "series a" investments, and so on. My educational background is originally in philosophy and history (MA, University of Amsterdam, MA). After a stint in politics at the European Parliament in Brussels, I was granted a scholarship in the field of political science and entered Université libre de Bruxelles as a PhD Candidate and lecturer. Towards the end of this period I co-founded MARINE SERRE SARL, of which I also became its first CEO. In this role I would manage three years of business development under hypergrowth: we started from zero turnover in early 2017 to well above 10M by the end of 2020. While immersing myself in the creative process, I ensured the brand's identity and overall strategy remained conceptually aligned and choherent, meanwhile crafting and securing operational planning, commercial development, finances, HR and supply chain. In 2020 I started fully for myself, with an independent Bureau under which I mostly assist emerging designer labels. As such I collaborate or have collaborated over the past years with a range of creative directors, brands, and institutions in and out Paris Fashion Week. Intermittently, I have also taken up Executive positions again, at Ludovic de Saint Sernin in 2022 and at Carven in 2023.Starting 2024, I commenced the structure Altered States with Violette Stehli, carrying and developing her eponymous jewellery brand. I further love to teach, covering seminars or workshops, today mostly in entrepeneurship and brand development in fashion or related fields.
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FounderVan Eeden Buro May 2021 - PresentWith my eponymous Bureau I assist emerging and medium-sized brands in developing general strategy, brand identity formation, financial management, and operations. Intermittently I mediate or assist during investment processes, by providing business planning, financial KPI's and brand platforming for investees and/or investors. My Bureau also provides me with a platform for lecturing, courses, or other types of collaboration with educational institutions in art and fashion across Europe. -
General Manager (Int.)Ludovic De Saint Sernin Jan 2023 - Jan 2024Paris, Île-De-France, France -
Cmo & Consultant To CeoCarven Feb 2022 - Feb 2023Paris, Île-De-France, France -
Chief Executive OfficerMarine Serre Sarl Jun 2019 - Sep 2020 -
Co-Founder & Managing DirectorMarine Serre Sarl Feb 2017 - Sep 2019Paris, Ile-De-France, FranceDuring my collaboration with Marine Serre the brand went through to three years of hyper-growth. We started from scratch and ended 2020 with over 15M in annual turnover and employing a 60+ team. Essentially, I accompanied Marine's talent in design and creative direction by taking care of brand strategy and business development. Key takeaways: ** Strategic positioning: defining brand DNA, seasonal themes, brand signifiers and overall image politics in close collaboration with Marine. ** Leading and developing the brand's daily operations: internal infrastructure, ERP, and HR acquisition and management. ** Commercial development -- wholesale and B2C -- and setting up digital and non-digital marketing operations. ** The brand's textual output: collection discourses, sales narratives, press kits, etc. ** Finance and Business development: seting up and managing the brand's analytical accountancy, Treasury, key KPI's, Business Plans, while obtaining a range of short- and longer term credit lines to secure cashflow. ** Optimising supply chain, production and collection merchandising: product coding systems, sell-through analysis, OTB, warehousing, delivery dates, budgets and relations with manufacturers and raw material suppliers. -
Phd Research FellowUlb Aug 2014 - Jul 2018Brussels Metropolitan AreaI was awarded funding from the Belgian state scientific research fund FNRS in 2014, entering the Université libre de Bruxelles as a doctoral researcher in the political sciences, reporting to prof. Jean-Michel Dewaele. In the years that followed, I published a series of three peer-reviewed articles, acquainted myself with actor-network theory (ANT), deepened my skills on discourse analysis, and drafted and presented numerous working papers at conferences in the US and Europe. I would further cover semestrial lecture series on theory and methodology in political science, in support of the final thesis of the ULB’s master students. My biggest academic achievement came, perhaps, when I convened an international conference at ULB, hosting several MEPs next to the leading international scholars in the field of environmentalism in Eastern Europe. -
Project Manager & Assistant Of General SecretaryEuropean Greens Jun 2012 - Jun 2013Brussels Metropolitan AreaI moved from Amsterdam to Brussels in 2012, where I came to report to Jacqueline Cremers, then Secretary-General of the EGP. Besides a range of operational and practical tasks, I monitored and advised her on (aspiring) member parties. I picked up on a skill set ranging from managing politically delicate processes and strategic communication to data-analysis and a smooth rolling out of political events. -
Assistant International RelationsDe Helling Democracy Development Abroad Oct 2010 - Jun 2012Utrecht, NetherlandsIn 2010 I applied for an assistantship at the think-tank De Helling. As the assistant of the organization's International Relations director, I organized and attended meetings, congresses and seminars across Europe, focused on environmental policies and politics in the EU and its neighbouring countries.
Pepijn Van Eeden Education Details
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Fashion Business & Brand Platforming -
9,5/10 (Cum Laude / With Honours) -
Political Science And Government -
European And World History, With Minor Programs In Philosophy (Aesthetics) And Cultural Studies.
Frequently Asked Questions about Pepijn Van Eeden
What company does Pepijn Van Eeden work for?
Pepijn Van Eeden works for Van Eeden Buro
What is Pepijn Van Eeden's role at the current company?
Pepijn Van Eeden's current role is General Manager & Consultant.
What schools did Pepijn Van Eeden attend?
Pepijn Van Eeden attended Institut Français De La Mode, University Of Amsterdam, Université Libre De Bruxelles, University Of Amsterdam.
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