Lead global brand and marketing strategies for NBC Sports/GOLF portfolio including linear channel and digital lifestyle businesses with 7 consumer brands and 1 B2B brand. Develop and implement comprehensive marketing plans to optimize marketing assets while driving revenue across the GOLF portfolio through viewership, subscriptions, sponsorship and distribution. Serve as member of the executive leadership team tasked with Sky Sports collaboration, long-term planning and business development.

Oversaw the company’s strategic priorities through development of cross-portfolio marketing plans to promote UPG, Illumination Entertainment films, theme park attractions, NBC broadcast network, entertainment cable networks, Rio Olympics and Comcast’s XFINITY products and services.

Directed marketing strategies and initiatives including on-air promotion and integration, off-network media, marketing communications, and consumer promotions.

Recruited from MediaVest by Comcast to direct the consolidation of system media budgets totaling $120MM. Implemented a multi-media strategy and message targeting based on business needs and marketplace nuances. Established processes for media response measurement and collaborated with internal teams to connect media activity to sales data.

Worked with 19 local marketing contacts to transition media planning/buying responsibilities for 34 DMAs. Managed efforts to move all markets to quarterly planning/buying vs. monthly. Oversaw ongoing acquisition media planning/buying across all media vehicles/channels – incorporating digital/online into the media mix for the first time in most markets. Collaborated with internal counterparts for stronger plan integration across local and corporate media efforts. Forged relationships with local marketing contacts.•Responsible for opening and managing operations of Atlanta office.•Managed workload and professional development of 5 Planners/Assistant Planners.

Management Supervisor, Tennessee Valley Authority, Purolator Filters, Gabriel Shocks/Struts, John Deere, TN Lottery•Developed strategic positioning and led execution efforts (creative and media) for largest marketing initiative in TVA’s history. Grew Gabriel account from a project-based client to a full-service agency client. Established partnership with new client, Tennessee Lottery, and led efforts to transform traditional marketing approach through a comprehensive integrated strategy.•Managed development and growth of 2 Account Executives/Account Coordinators.Account Supervisor, Tennessee Valley Authority, Purolator Filters, Gabriel Shocks/Struts, Chinet, Cracker Barrel•Led agency teams in strategy, creative, and media across all brands. Worked with team to develop full-year media test to build case for increased advertising spending by Chinet; launched brand website. Provided interactive consumer experience through online web series – a first for Purolator. Re-launched Gabriel brand – positioning, creative, and media efforts. Oversaw all marketing budgets and creative production.•Guided and developed 2 Account Executives.

Brand Management Team Leader, Time Warner Cable-Houston, Zeno, WildBlue Communications, AMC cable network•Determined resources required to meet client marketing objectives and strategies. Led integrated agency team including advertising (planning, creative, media), public relations, online, packaging, Hispanic, in-store merchandising and guerilla marketing. Responsible for agency P&L for each client.•Managed training, development, and career growth of 2-3 Account Executives.•Key team member working on various agency new business pitches.

Partnered with Operations, Customer Care, and Product Marketing to develop national consumer strategies. Directed the marketing launch of new phone service and Comcast Cable re-brand. Managed agency relationships, production budgets and timelines.

Account Supervisor, Comcast Cable, Charter Communications, HUSKY, Our Lucaya, Red Roof Inns•Led yearly/quarterly planning, research, strategic direction, creative development, and media. Managed creative production. Worked with team to develop and implement media plans. Oversaw budgets; delivered projects within budget.•Collaborated with corporate and local Comcast markets to determine key messaging needs for products.Account Executive, AT&T Broadband, Travelocity.com, Travelocity.ca•Worked with team on research, strategic direction, creative development, and media. Managed production for multiple integrated campaigns. Managed online and offline media planning. Responsible for monitoring changes in client industries. Managed budgets/billings.

Account Representative, Kraft Philadelphia Cream CheeseAssistant Account Representative, Northwestern Mutual Financial Network, Princess CruisesIntern, Kraft Cheese Division•Managed creative development and production. Involved in media planning.•Communicated industry/business news to team. Responsible for billings, budgets, creative rotations.