Experienced executive leader driven by results and values with +25 years of experience from the Insurance IndustryCustomer and consumer centric and experienced in operating Business, CRM and Omnichannel Sales and Service.Skilled in Business Strategy, CRM Strategy, Marketing, Sales, Customer Service, Digital Strategy, Strategic Transformation, Orqanizational Development and Transformational leadership.My leadership is comitted and accountable and based on a holistic view of a strategic leadership and all coworkers ability and willingness to contribute to the results and add real value.In my last position as Chief Marketing and Sales Officer I was responsible for the unit Marketing and Sales with the mission to deliver a strong brand and customer communication, drive sales and deliver service and customer satisfaction in 16 million customer meetings. The business was conducted through three distribution channels: Customer Service, Telemarketing and Digital Channels and a supportive Business and Process Development Department. The unit also included the Marketing Department with responsibility for brand and customer communication, the Customer Strategy Department with responsibility for customer analysis, customer development and campaign management and the Channel Optimization Department.I was a member of Folksam Group Executive Board.Per Ardehedper.ardehed@gmail.com+46 708 316292