Per Edlund Email & Phone Number

Stockholm, Sweden

Transferred from Bayer Pharmaceuticals in Turkey & Iran over to the Cluster Division Head role for Bayer Pharmaceuticals in the Nordics (eight countries) in order to develop the organization according to Dynamic Shared Ownership principles.- Accountable for Sweden, Denmark, Finland, Norway, Lithuania, Latvia, Estonia and Iceland within the Bayer Pharma Regional Leadership Team.- Responsible for designing and successfully implementing a new Pharma go-to-market model in the Nordic country cluster.- At the helm of developing a strong performance culture and a "one Pharma" mindset within the organization. - P/L responsibility for the pharma business in the Nordics cluster.- Strategic responsibility for the development of the organization and to strengthen our position as preferred scientific partner to health care professionals and other stakeholders in the market.

Istanbul, Turkey

Transferred from Radiology in Asia-Pacific over to a wider Pharma role in Turkey & Iran in order to reorganize and to give new energy to our Pharma presence mainly in Turkey.- Accountable for Turkey & Iran within the Bayer Pharma Regional Leadership Team.- Responsible for designing and successfully implementing a new go-to-market model in Turkey.- At the helm of developing a strong performance culture and a "one Pharma" mindset within the organization. - P/L responsibility for the pharma business in the Turkey & Iran cluster. An organization of ca 300 direct employees and multiple distributor relationships.- Strategic responsibility for the development of the organization and to strengthen our position as preferred scientific partner to health care professionals and other stakeholders in the market.

Singapur

Transfered from Europe/EMEA over to Asia Pacific in order to turn a negative business trend around and to create significant growth momentum. - Accountable for Asia Pacific (incl Japan and China) within the Global Management Team for Bayer Radiology.- Responsible for developing a strong entrepreneurial leadership attitude within the Region and for strengthening the bridges between Region and Global operations.- Responsibility for well established, market leading businesses in the areas of MRI, CT/X-Ray and Radiology/Interventional devices while establishing new businesses in Healthcare Information Technologies (HIT)- P/L responsibility for the Business in the Region. Organization of +600 direct employes and multiple sub-distributors- Strategic responsibility for long term development of the organization and product portfolio.

Berlin Und Umgebung, Deutschland

Generating increased growth momentum of combined business while merging two different businesses/cultures and at the same time realizing cost synergies in the range of 15-20%. Key focus has been to acitvely develop an entrepreneurial spirit to drive proactive business attitudes which has proven to be successful. Region Europe/EMEA has grown to be the performance bechmark within our global organization.- Sitting with Global Management Team suppporting global market responsibilites with specific accountability for Europe/EMEA- Responsible for the successful merger of the two global, market leading organizations Bayer Diagnostic Imaging and Medrad Inc. into Bayer Radiology&Interventional- Responsibility for well established, market leading businesses in the areas of MRI, CT/X-Ray and Radiology devices while establishing new businesses in Interventional therapy/diagnosis and Healthcare Information Technologies (HIT)- P/L responsibility for the combined Radiology&Interventional business in the Region, organization of +500 direct employes and multiple sub-distributors across Europe, ME, Russia and Africa.- Strategic responsibility for long term development of the organization and product portfolio.

Berlin Und Umgebung, Deutschland

Promoted to Head of Marketing Europe, relocating to Berlin Germany to drive marketing strategies for 300 million euro B.U. Built strong leadership position within MRI while at the same time managing busines away from negative trend in CT/X-Ray to become a successful growth business. Moving to position ”Bayer Imaging” as a quality concept while moving organizaitonal culture away from only a product focus.- Accountable to several hundred Million market segment for Bayer Diagnostic Imaging- Responsible for a regional marketing organization handling market introductions and business activities for Bayer Diagnostic Imaging- Permanent member and contributor to the European Management Team of Bayer Healthcare Pharmaceuticals

Managed through acquisition of Schering Nordiska by Bayer AG with focus on achievement of net new objectives. Reorganized commercial operations and re-built commercial team aggregated from from prior organizations with focus on upward growth and cost reduction. Drove business from four million euro turnover to eight million in four years (2004-2007) in a mature market.- P/L responsibility for the Diagnostic Imaging business in Scandinavia- Responsible for a team of KAMs and marketing

Stockholm, Schweden

Schering AG (in the US named Berlex) was a leading pharmacuetical company withing areas like Neurology (MS), Diagnostic Imaging and Female Health. Aquired by Bayer AG September 2006- P/L responsible for the Diagnostic Imaging business in scandinavia- Responsible for a team of KAMs and marketing

Stockholm, Schweden

Introduced concerpt of Health Economics in negotiations with payers for reimbursement to drive growth. Established build-up and implementation of tender management concepts that proved successful in the public sector of Scandinavia.- Responsible for scandinavian Controlling together with CFO functions in Sweden, Norway and Denmark- Head of a department providing marketing support such as tender management, logistics, market research, CRM management and normal business decision support to all Scandinavian Pharma businesses

Germany, Washington D.C., Croatia, Pakistan, Romania, Lithuania

Multiple assignments with Swedish State Department both during and concurrent with advanced studies. Served abroad in dimplomatic missions in various roles:- 2,5 years in Washington DC, as Sr. Assistant to Chancellor- Targeted assignments in Germany, Pakistan, Croatia, Romania and Lithuania- Closing assignment with the Swedish State Department as controller of Swedish foreign aid budget.

Economics & Ba, Economics

Education record