Senior level executive experienced in dealing with the challenges of international markets within the luxury consumer goods industry. China/Asia consumer products pedigree and serious front line hands-on brand building experience. General management leadership of multi-cultural teams and creative business development for growth in challenging markets - brands, people, and organizations. Intensely customer focused and consumer curious. Part time explorer of the scary place outside the box. Getting ready for the next (and much more powerful) run on luxury/premium consumer products in China. Don't find customers for your products, find products for your customers.Specialties: Global travel retail. China/Asia marketing and distribution. Emerging market entry strategy, brand portfolio development, and strategic initiatives that are executed with energy and tenacity. International business development with tangible results. Digital media and marketing. Life style and image driven premium consumer products.
Dxcel International Trading
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Director - Strategy And Portfolio ManagementDxcel International Trading 2011 - PresentShanghaiDxcel is a leading premium and super premium product importer of beverages in the mainland China market. We represent trail blazing beers from around the world (such as Dos Equis, Brooklyn Lager, Rogue Ale, Moosehead, Stella Artois, Hoegaarden, Leffe and Estrella) as well as global spirit brands and high potentials (such as Jose Cuervo, the Proximo brands, Matusalem rum, Sambuca Molinari, the Jim Beam family of bourbons, Maker's Mark, Knob Creek, Purity Vodka, Templeton Rye, High West, and some very cool American Whiskey products from Sazerac). And much more to come.
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AdvisorDxcel Distribution 2007 - 2011ShanghaiDxcel is an up and coming Chinese beverage distribution company with increasing focus on international beer and spirits. Matching great brands to distribution and potential in China.
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Independent ConsultantSelf Emplyed 2006 - 2011ShanghaiExecutive search and human capital consulting.Strategic marketing and China entry solutions for global wine and spirits companies.
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Director Greater ChinaData Driven Marketing Asia 2003 - 2005ShanghaiDDMA ia an independent strategic marketing group specializing in knowledge based marketing solutions across the Asia Pacific region. Client list included V&S Group, Maxxium, Imperial Tobacco, Anheuser-Busch, and other leading global FMCG players. A first crack at GIS/location based marketing across digital platforms in China. -
PresidentEricsson Business Consulting/Internet Solutions China 2000 - 2002ShanghaiGeneral management responsibility for Ericsson's mobile internet consultancy in China. Funny how FMCG skills can teach a telecom giant to pay some attention to end user happiness. In the very frontline of digital communication in the world's fastest growing telecom market.
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Asia Pacific Reengineering - Prc Strategy InitiativeJoseph E. Seagram & Sons 1997 - 2000Hong KongIn depth strategic plan development effort for $ 150 million business unit. Redefined and revolutionized route-to-market approach in China resulting in explosive volume and profit growth.If you have a chance to redefine and reshape how an industry works - just do it!
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Asia Pacific Reengineering - Apac Travel RetailJoseph E. Seagram & Sons 1995 - 1997Hong KongReview, redesign and implementation of new business model for all of Asia, while maintaining full P&L responsibility for the travel retail business in Greater China.
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Executive Director Apac Regional Duty Free/Travel RetailJoseph E. Seagram & Sons 1995 - 1996Hong KongManaged Seagram's travel retail business in Greater China, Thailand. the Philippines and Australia. A leading competitor commented: "Now that you're back in travel retail, how come I feel like I'm eating the bread crumbs off the table, again?" (Regional Director Asia Travel Retail and former head of region USA, International Competitor 2).
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Vice President Apac Business DevelopmentJoseph E. Seagram & Sons 1994 - 1995Shanghai/Hong KongManaged two PRC joint ventures. Led successful contract re-negotiations, resulting in equity and management control of both companies. Established organizational platform for direct importation and distribution of all Seagram international brands setting the stage for dramatic improvements in brand penetration, volume and profits (and ten years ahead of nearest competitors).Not to mention a competitive sniper position that today is paying huge dividend. Started as a "weekend concept" in late 1993, and subsequently launched as a separate entity, the local Shanghai based subsidiary now generates in excess of USD 1 billion in annual revenue for its very competent current owner Pernod Ricard. Innovation is not only about new products!
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Vice President Jv Operations And Central ChinaJoseph E. Seagram & Sons 1993 - 1994ShanghaiLine management responsibility for two PRC manufacturing joint ventures plus all of Seagram's international brand sales and marketing activities in central China. Launched Chivas Regal and Martell in central China. Developed a highly motivated and winning organization from scratch. A fantastic learning experience with one of the early entrants in emerging China. A first real glimpse of the fine balancing act of minimizing the downside (which is large) while maximizing the upside (which is enormous).
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Managing Director Shanghai Seagram LtdJoseph E. Seagram & Sons 1991 - 1994ShanghaiGeneral management responsibility for two PRC equity joint ventures - a spirits/RTD operation in Shanghai and a wine/brandy company in Tianjin. Orchestrated turn-around of troubled startup operations. Extended role as "our man in China" - from beachhead to strategy to measurable results.
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Director Us Duty Free/Travel RetailJoseph E. Seagram & Sons 1989 - 1991New YorkManaged Seagram's travel retail business in the US, and the non-affiliate markets of Iceland and Bermuda. Based in NYC, established Seagram as the leading wine and spirits supplier in the US duty free business. As summarized by a leading competitor: "The day Per left for China was a very good day for us" (COO Global Duty Free, International Competitor 1).
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Progressively Senior Roles In Us Duty FreeJoseph E. Seagram & Sons 1985 - 1989New YorkHeld positions of increasing responsibility in sales and key account management. Directly involved in all segments and channels of Seagram's US duty free business. With intense customer focus. The best practical business course ever - "Let's see if you can swim with real customers, Mr. MBA".
Per Karlsson Education Details
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Cum Laude -
Economics, Business Administration -
Lagrange College -
Stockholm School Of Economics
Frequently Asked Questions about Per Karlsson
What company does Per Karlsson work for?
Per Karlsson works for Dxcel International Trading
What is Per Karlsson's role at the current company?
Per Karlsson's current role is Director - Strategy and Portfolio Management at Dxcel International Trading.
What schools did Per Karlsson attend?
Per Karlsson attended Thunderbird School Of Global Management, University Of Uppsala, Lagrange College, Stockholm School Of Economics.
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