I lead the Nordics sales team to serve our present and future customers with knowledge, services and products to secure society by trusted identities.

At Inside Secure and subsequently Verimatrix I have been responsible to drive sales and partnerships for cybersecurity products in the area of video content, apps and mobile transactions.I have worked in an international arena across EMEA and had the chance to work directly with clients as well as through partners and resellers. This complex environment is very rewarding and exciting and it is putting my social skills to work, particularly through the pandemic period.

Netsize IPX AB is fully owned by Gemalto, a French leading provider of IT solutions in the digital security/identity industry. Netsize employs 250 globally, most in Europe, about 60 in Stockholm and is operating on the mobile payment and communication arena. An industry with a lot of competition. We cooperate with our mother company for mobile wallet, M2M and NFC solutions.When I joined this position to head up a team of eight, traditional business was declining due to changing regulations, and there was a need to sustain and build up a portfolio of new customers. To succeed in this we had to use conscious opportunity focus and build operative and strategic partnership with mobile operators, customers and suppliers. The Nordics have been the most successful region in this transformation and built a new business of 30 MEUR end-user-value per year, while maintaining and lately growing our core business. Our customers vary and include local players like Västtrafik, EasyPark, Selecta, Mobiento/DeLoitte and Apsis but also global companies like Microsoft, Gameloft, Nokia and Samsung.In many areas we have shaped the strategic agenda of the company, in particular after being acquired by Gemalto in 2012. This new ownership lead to major reshaping of strategies, and complex migration projects internally when Swedish IPX merged with former competitor French Netsize..Key skills exercised:- Partnering, choose your value proposition- Business analysis, base decisions on facts- Build alliances, leading the team and the company towards change- Understood the business behind the “Click here - Win an Ipad!” banners

IPX (www.ipx.com) was a market leading mobile payment and messaging aggregator platform. In my position as Sales Director I was combining a Head of Sales position for a team of 9 persons with an operational Key Account Manager position. My team in Sweden, Norway, Finland, Denmark and Estonia managed sales to almost 300 customers in mainly the Nordics and the Baltics (NOBA). I was responsible for sales planning and coaching, personnel management, key customer relationships and working towards defined goals, including building regional strategies.In a challenged industry where sales to our traditional customers had reduced, we have managed to harvest traditional business while shifting our organizational focus and build a stock of new clients for future success. The Nordic region was the pioneer in this evolution for Ericsson IPX AB, and I am proud of what we achieved.

Following a three year assignment in Abu Dhabi I took some time to plan my next assignment, while leading a commercial team with the task to remodel HW and SW pricing and delivery for a large Arab operator. The operator had put major price pressure on Ericsson and I was involved from HQ to limit the impact. After engaging a lot of creativity in the team, remodelling the pricing, and some very tough negotiations, the customer decided to drop the negotiations and stick with the old contract. We had succeeded!Key skills exercised:- Very tough negotiations- Outside-the-box pricing strategies- Saying “no” in smart ways

During three years in Abu Dhabi I was responsible within group KAM team for the relationship with regional mobile operator Warid. Warid was an up-and-coming operator with a lot of sheikh-cash and Ericsson wanted to secure a large portion of business, fighting the Chinese competition.I had the responsibility to build relationships with top management at Warid HQ, and as responsible for business growth I used my relationships to stay ahead of competition, secure customer satisfaction and negotiating good sales. Frequent travelling to Pakistan, Bangladesh, South-Africa and Uganda to align and drive local account teams lead to some of the biggest contracts I ever closedI was a key person in the team that secured a 50 MUSD deal to build Warid’s Uganda network, and my work with the Pakistan account team, challenging and mentoring their tactics, was an important part of securing a 220 MUSD expansion deal.Key skills exercised:- Winning- Senior relationship management- Analysing short and long term business development and sales plan- Financial and legal knowledge of state backed funding (EKN)- Surviving in 50 degrees Celsius

Sales Management, Pricing, Customer value argumentation for selected bids in the region of Middle East and Northern Africa. Countries I travelled to for customer meetings and bid work included Egypt, Lebanon, Oman, Yemen among others.

Commercial and technical support to our account teams globally, mainly for messaging solutions as part of Ericsson Multimedia portfolio. Travelling, customer presentations etc.