Per Segerstrom Email & Phone Number

Arlington, Va, Us

San Diego, California, Us

Responsible for all marketing efforts for satellite monitoring products (digital marketing, lead generation, public relations, tradeshows, websites, advertising, analyst relations, social media, market research, etc) • Produced annual marketing plans with associated budgets and schedules• Helped develop strategic messaging through market research and collaboration with product management• Managed the development of several websites including Kratoscomms.com• Provided marketing support for new product releases • Managed presence at government and commercial tradeshows • Developed a webinar with VP level speakers that generated 401 registrants with 40% attendance• Created marketing programs to generate leads and increase brand awareness (Google Advertising, appointment setting, webinars, newsletters and email marketing)• Wrote press releases, supported public relations efforts including article placements• Created sales tools (brochures, collateral sheets, case studies, competitive intelligence and presentations) and managed the distribution through Sharepoint • Managed monthly lead review meetings with sales team to track leads using CRM system• Established network management blog, wrote content for posts and promoted the site through multiple channels

San Diego, California, Us

Responsible for all marketing efforts for enterprise technologies and cybersecurity groups (direct marketing, public relations, tradeshows, websites, advertising, analyst relations, social media, market research, etc)

San Diego, California, Us

Responsible for all marketing efforts for enterprise technologies for network management products and services (lead generation, public relations, tradeshows, websites, advertising, analyst relations, social media, market research, etc)

Ottawa, On, Ca

•Managed the development of new corporate website and also maintained site•Supported the creation and promotion of thought leadership assets including videos, white papers and podcasts through direct marketing•Boosted lead quantity by 179% and improved quality of prospects with targeted vertical campaigns•Increased Google ad words click-throughs and improved SEO for website•Executed successful co-marketing programs with AMD, Microsoft and NetApp•Created and updated sales tools including the writing and editing of collateral and presentations•Managed tradeshows, webcasts, seminars and other events

Mclean, Va, Us

•Supported top tier clients including EMC, IBM, Oracle, Symantec and others with integrated federal marketing programs•Implemented an integrated marketing program featuring a webcast that generated 637 leads, 52% attendance rate and a rating of “very good” or “excellent” by 90% or respondents •Generated significant media coverage with industry awards in the Washington Business Journal, Washington Technology, Federal Computer Week, Federal Times, VARBusiness and GovernmentVAR•Wrote and updated sales tools including case studies and collateral•Created comprehensive report analyzing CRM system and instituted continuous improvements to support marketing process

Us

•Supported sales team of 40 executives in seven branches with integrated lead generation programs•Created annual marketing plan and tracked half a million dollar market development budget•Implemented targeted customer acquisition, retention, up-sell, win-back and vertical campaigns•Established, wrote and distributed quarterly newsletter to 25,000 prospects and customers•Worked with strategic partners to leverage additional channels and generate leads from joint campaigns •Presented results of marketing programs to executive management on a quarterly basis

•Managed marketing efforts with EYT’s largest sales channels E&Y and CGE&Y through internal events, newsletters, web seminars and tradeshows•Wrote and distributed targeted monthly newsletter garnering $80k in revenue at a cost of $1,500 in 6 months•Created and implemented integrated co-marketing campaigns with IBM (including: direct mail, telemarketing, tradeshows, advertising, email campaigns and web seminars) •Executed communications (including public relations and internal communications) effort for launch of EYT as a new company (from E&Y)

•Generated media coverage in 11 Washington, DC business publications promoting a $100 million contract win for the company•Wrote and distributed company press releases and established media contact database•Spearheaded and managed company’s internal monthly newsletter and employee education program •Coordinated multiple marketing activities simultaneously, e.g., produced collateral, generated media efforts and attended trade shows•Provided strategic competitive intelligence and market research to management•Wrote over 100 project profiles to support proposal efforts

Msc, Communications

Ba, Mass Communications

High School/Secondary Diplomas And Certificates