Global responsibility of Sales and Marketing for Consumer and Private Label

Tamu is a start up who connects consumers and restaurants in a seamless proces and revolutionises the eating out experience by managing all digital orders and payments

Adwaiz is a Social Media and Influencer agency focussed at the food & beverage sector

Member of the board, reporting to the CEOResponsibilities:- Drive P&L and Share for the Independent Free Trade & Wholesale sales channel- Leading 230 people- Setting the vision and strategy for future growth through revised customer proposition- Implementation of a premium sales force- Significant portfolio additions through group brands, 3 party brands and acquisition- Driving point of difference through innovation in dispense equipment- Installing rigour… Show more Member of the board, reporting to the CEOResponsibilities:- Drive P&L and Share for the Independent Free Trade & Wholesale sales channel- Leading 230 people- Setting the vision and strategy for future growth through revised customer proposition- Implementation of a premium sales force- Significant portfolio additions through group brands, 3 party brands and acquisition- Driving point of difference through innovation in dispense equipment- Installing rigour and discipline in the daily, weekly and monthly execution routines- Huge step change in people processes and training- Outsourcing of Logistic operation Show less

A JV between Carlsberg and Heineken servicing the two companies’ draught beer equipment in the UK

Member of the Western Europe mgt team, reporting to the company board (SVP WE)Responsibilities:- Geographical scope: Norway, Sweden, Finland, Denmark, Poland, Switzerland, France and UK- Strategic and operational support for the markets- Develop and drive the On-trade strategy for Western Europe- Facilitating the Carlsberg Group agenda to markets- Business sparring partner to the markets- Sign off commercial business plans for all markets including initiatives… Show more Member of the Western Europe mgt team, reporting to the company board (SVP WE)Responsibilities:- Geographical scope: Norway, Sweden, Finland, Denmark, Poland, Switzerland, France and UK- Strategic and operational support for the markets- Develop and drive the On-trade strategy for Western Europe- Facilitating the Carlsberg Group agenda to markets- Business sparring partner to the markets- Sign off commercial business plans for all markets including initiatives, targets and resources- Develop talent by designing and executing capability programs and ensuring transfers- Implementation of Operational Cost Mangement (OCM)- Drive commercial efficiencies of scale- Chairing the Western Europe IT investment board for sales Show less

Member of the 6 people Northern Europe Region Team, reporting the the Vice PresidentResponsibilities:- Development of sales strategies for the Northern European Region (9 markets)- Sign off commercial business plans for all markets including targets, resources and initiatives- Run cross market projects and programmes supporting both top line growth and efficiency- Search, improve and reapply best practises across the Region- Delivered significant margin increase and… Show more Member of the 6 people Northern Europe Region Team, reporting the the Vice PresidentResponsibilities:- Development of sales strategies for the Northern European Region (9 markets)- Sign off commercial business plans for all markets including targets, resources and initiatives- Run cross market projects and programmes supporting both top line growth and efficiency- Search, improve and reapply best practises across the Region- Delivered significant margin increase and cost savings Show less

Member of the On Trade Mgt team reporting to the Sales Director of a sales division of 220 employees Responsibilities- Leadership of 70 employees, 7 of these direct reports- 65 strategic beer and soft drink accounts in the On Trade sector- Full Service vending- Technical workshop and Quality team- Event Service- Extensive project work e.g.:- Integration of House of Beer in On Trade- Shift from 50 cl REFPET to NRPET soft drink- Implementation in… Show more Member of the On Trade Mgt team reporting to the Sales Director of a sales division of 220 employees Responsibilities- Leadership of 70 employees, 7 of these direct reports- 65 strategic beer and soft drink accounts in the On Trade sector- Full Service vending- Technical workshop and Quality team- Event Service- Extensive project work e.g.:- Integration of House of Beer in On Trade- Shift from 50 cl REFPET to NRPET soft drink- Implementation in the commercial set up of both the EU soft drink agreement and local Danish undertaking regarding draught beer - On Trade responsible for the Carlsberg cooperation with The Coca-Cola Company Show less

- Manager for 2 Key Account Managers- The department managed 55 strategic soft drink and beer accounts in the On Trade sector

- Managing both national and international accounts in two channels in the On Trade sector, including wholesalers- Strategic responsible for the Eating & Drinking sales channel

- Manager for 8 local account managers in the On Trade sector of Sealand- Coaching and motivating employees- Planning and follow up on activities- Assisting on large regional accounts

- Establishing a KPI-system in a newly established call center- Co-ordinating, developping, implementing and following up on promotions in the call center- Cross-organizational project work

- Responsible for approx. 500 On Trade local accounts- Capturing new business in the area- Creating vertical growth by raising business standards at these accounts