Leading cross-functional team in all aspects of Stop&Shop loyalty program, reporting directly to the CMO and managing merch promo spend in excess of $100MM/year.Built out long-term vision, strategies and tactics in collaboration with Finance, IT, Product Engineering, Advanced Analytics and Operation teams. This includes roadmaps for processes, systems and product capabilities.Collaborated with internal and external partners to institute more productive and fulfilling ways of working for all.

Leading the way with an AI driven loyalty marketing technology platform with teams consisting of outstanding customer success and advanced analytics professionals. Leveraging AI and Machine Learning to optimize performance.Subject matter expertise in: Customer Centric Marketing, Analytics & Insights.Industries: Retail and consumer goods manufacturers

Leveraged business building experience, machine learning knowledge, and value-add skills in customer engagement and cross-functional leadership. Managed multiple SaaS products, supervised product managers, partnered with data scientists to strategize on machine learning and NLP solutions, and grew sales.Turned around failing product from –30% to +100% yoy in new Annual Recurring Revenue (ARR) by producing roadmap and identifying key relationships needed to rebuild trust and accelerate sales.Oversaw product management for new launch with $20MM sales pipeline and turned around struggling sales funnel by working with agency partner team to ensure client had clear strategy in place before buying product. Overcame multiple barriers to success that required consultative selling skills, marketing technology knowledge, marketing strategy, and marketing language.Wrote and conducted in-depth interviews on advisory board with key customers (CAB) and partners (PAB) to inform roadmap. Key customers include Warner Music Group, Burda, Mullen Lowe Profero and VML.Transformed go-to-market strategy for product package to include service/solution-sell, which reduced complexity of sales process and reduced sales cycle by estimated 30%.

Built analytics team. helped increased deal size 10X by developing compelling analytics to persuade customers to accept higher price point and to buy campaigns over longer time periods. Interacted closely with CPGs and retailers to identify sales opportunities and product feature requests.Drove 500% price increase by creating sales story for value based pricing.Developed an automated matched panel algorithm in R to establish incremental sales for our clients.Optimized offer merchandising by introducing Bayesian Bandit technique developed in cooperation with MIT.Co-Managed strategic relationships with Frito-Lay, L’Oreal, Georgia Pacific and Ahold.

Managed and built team of 16+ analysts in U.S. and India to develop custom and scalable product solutions in consumer segmentation, category management, pricing, and promotions. Led both CPG and retail side analytics and acquired $700K in consulting deals.Managed customer relationships with marketing, analytic, category management and operation teams.Led the development of a promotional evaluation tool to gain insights into store flyer business impact.Analyzed CRM campaigns vs long-term control group to derive optimal offer strategy against FACTS segments.

Managed key customer accounts and oversaw client management processes while training personnel through effective mentoring and coaching strategies. Led value-based pricing strategy concept and implemented omni-channel optimization tool that led to a 200%+ ROI and boosted client engagement.

» Took responsibility of strategy and redirected company to a strong growth path by analyzing revenue and cost drivers. This initiative led to investors releasing funds to quadruple sales team.

» Managed the team to develop actionable consumer insights for new products.

» Spearheaded successful international expansion into Germany when large competitors had failed.» Led business expansion into Germany and appointed to General Manager of German affiliate.