Senior Director Of Product Management
Boston, Ma, Us
Leveraged business building experience, machine learning knowledge, and value-add skills in customer engagement and cross-functional leadership. Managed multiple SaaS products, supervised product managers, partnered with data scientists to strategize on machine learning and NLP solutions, and grew sales.Turned around failing product from –30% to +100% yoy in new Annual Recurring Revenue (ARR) by producing roadmap and identifying key relationships needed to rebuild trust and accelerate sales.Oversaw product management for new launch with $20MM sales pipeline and turned around struggling sales funnel by working with agency partner team to ensure client had clear strategy in place before buying product. Overcame multiple barriers to success that required consultative selling skills, marketing technology knowledge, marketing strategy, and marketing language.Wrote and conducted in-depth interviews on advisory board with key customers (CAB) and partners (PAB) to inform roadmap. Key customers include Warner Music Group, Burda, Mullen Lowe Profero and VML.Transformed go-to-market strategy for product package to include service/solution-sell, which reduced complexity of sales process and reduced sales cycle by estimated 30%.
