John Peralta Email & Phone Number

Mississauga, Ontario

•Establish segment strategies in cooperation with the Director and aligned Business Development Executive and set goals and priorities in accordance with the identified segment strategy. •Identify and qualify prospects and sales opportunities within the designated markets and enter information into the system. •Set appointments for Business Development Executives with clients and plan sales contact approach and objective by determining scope. Identify appropriate follow-up when required. •Sell customer-specific solutions by planning effective sales calls and proposal and qualify client needs through effective probing techniques. Minimize emphasis on rates through effective supporting statements and present solutions in the contexts of features, benefits and advantages. Create client needs assessment and negotiate alternatives that will reach an outcome that will benefit all stakeholders involved. •Ensure proper implementation of new business by partnering with internal resources to best meet client needs. Transition relationship to the service delivery team in a seamless manner.

● Outstanding success in building and maintaining relationships with key banner decision-makers, establishing large-volume, high-profit accounts producing as much as $500k+ annually while maintaining excellent levels of retention.● Transformed an under-producing territory, immediately resolving long-standing problems, and instituting incentives that elevated performance while building morale and motivation. Ramped area sales 150 %+ in 2 years.● Accountable for territory management, results and timely execution with all third parties, cable independents and Rogers dealer within the GTA. ● Planned and implemented effective regional and national sales programs by building and maintaining strong relationships with the Banners I support to increase Rogers/Fido market share from 25% to 45%.● Built and developed quarterly plans with Dealer accounts, in tandem with the Regional Sales Manager to meet and exceed monthly sales objectives for Rogers Wireless/Cable services/products.● Worked with senior management on message consistency and alignment, ensuring all business strategies and initiatives to maximize sales were executed.● Played a critical role in the success of the Small Business Specialist (SBS) program providing training, support, motivation and guidance to the elite SBS Plus representatives.● Resolved all customer escalations in a timely manner to enhance the customer experience.● Reported on the progress of meeting targets and sales projections for the week, month and quarter to the leadership team.

Sales Manager 2002 – 2010● Recruited, trained, coached and motivated a staff 8 to drive high sales and performances levels and reduce turnover ratio.● Developed product knowledge training program that armed salespeople with the technical information they needed to outperform the chief competitor in the industry.● Improved employee engagement by creating and implementing a bonus program and mentoring program for employees, resulting in a dedicated, successful sales force. ● Cross-sold services B2B and B2C and multi-channel strategy and peer networking. ● Interacted with consumers face to face, provided timely and accurate responses to questions– resulted in surpassing sales objective and increasing sales quota by over 20% every month. ● Recommended alternative solutions to team members when dealing with consumers, resulting in number one selling team on site. Sales Associate 2000 – 2002• Educating small/large companies in ways they can improve synchronization and communication between their clients and suppliers with new tools and wireless devices• Fact find individual consumer needs to appropriately recommend which devices and tools would suite their usage